Tactical Approach To Link Building (SEO Mastery Summit 2024 talk): reverse engineering & sponsored articles

In my session, I went deep into the world of link building, specifically covering how it’s done in Central Europe and how these tactics can be adapted worldwide.

Learn more: https://www.szymonslowik.com/link-building-sponsored-articles-reverse-engineering/

I talked about using smart SEO tactics that truly work, rather than just hoping for good luck. I emphasized the importance of being practical and cautious when making SEO decisions. While a bit of luck can be helpful, having a solid plan and executing it is far more valuable. I demonstrated how this mindset can make a significant difference and why opting for predictable link building tactics is much better than simply crossing your fingers in SEO.

I discussed the pros and cons of various approaches, such as outreach (niche edits), modern PBNs, and sponsored articles, including their use in parasite SEO and SEO PR – all within the framework of careful planning and execution rather than relying on luck. I provided real-life examples and practical insights.

Additionally, I shared my journey from freelancer to agency owner, explaining how I laid the groundwork for all processes at takaoto.pro. Attendees gained insights from my perspective as an agency owner, consultant, and trainer on building and implementing effective SEO strategies.

Transcript

1. FROM CHANCE TO CHOICE TACTICAL LINK BUILDING FOR INTERNATIONAL SEO
2. https://dictionary.cambridge.org/pl/dictionary/english/pragmatic
5. SEO AS AN AGENCY •12+ YEARS •E-COMMERCE / ENTERPRISE / PUBLISHERS / PERSONAL BRANDS •BEING BANNED IS NOT AN OPTION (CLIENT ’ S DOMAINS) •RESPONSIBILITY FOR RESULTS
9. NON-REPLICABLE UNSCALABLE
10. https://backlinko.com/search-engine-ranking
11. https://backlinko.com/search-engine-ranking
12. PLAN YOUR LINKS!
15. 74.3% OF LINK BUILDERS PAY FOR LINKS https://ahrefs.com/blog/seo-statistics/
16. PROBABLY MORE…
18. 2023 •4 ’ 500+ sponsored articles •708 764 USD for media + 143 562 USD for copywriting
19. •Armchair (45K) •TV stand (38K) •Sliding wardrobe (27K) •Bed for kids (14K) •Carpets (32K) •Desk (69K) •Furniture for living room (38K)
20. •Cargo pants (8.1K) •Men ’ s pants (26K) •Men ’ s vest (18K) •Men ’ s jeans (6.5K) •Men ’ s spring jackets (34K) •Women ’ s spring jackets (14K)
21. •Engagement ring (44K) •Wedding rings (22K)
26. WHY NOT JUST STICK TO NATURAL LINKS? 1. Other types of violations are more serious. 2. Google is not strict in enforcing its „natural links” policy. 3. Outreach tactics (niche edits, guest posts) are not white hat either. 4. Loss of ability to compete with those who buy links.
27. NATURAL LINKS DON’T MAKE YOU UPDATE-PROOF
28. BE PRAGMATIC. BUY LINKS
29. HOW TO BUY PROPER LINKS?
30. SOMETIMES OUTREACH IS ALREADY DONE 60’000 + 93’000 + 74’000 +
32. 1.Set goals (money kw) 2.Analyze 3.Calculate / Estimate 4.Plan 5.Execution
33. SIMILAR LINK PROFILE => SIMILAR RANKING ABILITY
36. WHICH LINKS YOU SHOULD COPY? •Indexed •Strong & healthy link profile + seed pages •Well known media •Topically relevant blogs, journals, portals •From pages with visibility and traffic
37. SKIP ALL THE „NATURAL” GARBAGE •/website-list/ •blogspot.com (0 traffic, 0 DR) •Image hijacking (-k.html) •Automatic directiories
38. OUTLINE OF THE LINK BUILDING PLAN •List of quality links you can buy (Whitepress, Linkhouse, Bazoom etc.) •Rest - described with parameters
40. CREATE A LINK CALCULATOR •Domains you can copy •Domains you can mimic (similar) •Consider 2nd tier •Link pillowing •Content
41. ADD 20-30% EXTRA •Competitors still buy links •You don ’ t see everything
42. EXTRA TIP: USE THIS METHODOLOGY TO EVALUATE WORTH OF EXPIRED DOMAIN’S LINK PROFILE
44. DATABASE + VLOOKUP
47. HOW TO SCALE?
48. •Topic •SEO parameters (DR, TF, AS, DA)? •Domain traffic •Price •… PARAMETERS AND ATTRIBUTES
49. AVERAGE UR OF SPONSORED ARTICLE
51. LINKS IN/OUT RATIO
52. LINKS IN/OUT RATIO
53. INTERNAL LINKING
54. SOCIAL MEDIA PROMOTION
55. TOPICAL RANKING ABILITY
56. NICHE LINKS
57. ATTRIBUTES
58. (IM)PROPER DESIGNATION
59. HOME PAGE LINKS
63. „Marketing is a battle of ideas, not budgets…” Oh, really?
65. •English website = linkable content worldwide •If it ’ s not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these countries (ChatGPT, Surfer AI, DeepL) •E-commerce brands that operate internationally merge link authority from different markets this way
66. •English website = linkable content worldwide •If it ’ s not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these countries (ChatGPT, Surfer AI, DeepL) •E-commerce brands that operate internationally merge link authority from different markets this way
67. •English website = linkable content worldwide •If it ’ s not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in these languages •E-commerce brands that operate internationally merge link authority from different markets this way
68. •English website = linkable content worldwide •If it ’ s not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in these languages •E-commerce brands that operate internationally merge link authority from different markets this way
69. FASHION E-COMMERCE - WE JUST STARTED LINKING FROM OTHER DOMAINS OF THIS CLIENT
70. BIGGEST PLAYERS:
71. PREMIUM JEWELRY E-COMMERCE
72. MARKETPLACE VS. OUTREACH?
73. BACKLINKS ARE NOT ENOUGH… BUT •support for indexation •support for keyword targeting •in time of content saturation you need a scalable ranking factor
74. OTHERS DO IT SUCCESSFULLY. WHY WOULDN’T YOU?
75. •https://app.linkhouse.co/register/N2QxN •https://www.whitepress.com/PLGL9 USE LINK BUILDING PLATFORMS:
76. THANK YOU! Szymon Słowik szymonslowik.com szymon@szymonslowik.pl linkedin.com/in/szymonslowik/