through their phones. We created “Mercari,” a C2C marketplace app where users can use their smartphones to easily buy and sell secondhand goods. By linking sellers who own items to buyers who see the value in these objects, our goal is to provide an easy, fun, and safe and secure service that creates new value and redeﬁnes the cycle of consumption. In modern society, where mass production and mass consumption have become commonplace, the value of items that fall into disuse each year is expected to grow to ¥7.6 trillion in Japan alone.* Of these items, there are many that are no longer useful to one person, but could be used by someone else who values them. The Mercari Group aims to use the popularization of smartphones and social media to Create value in a global marketplace where anyone can buy & sell Mission Source: Ministry of Economy, Trade and Industry (April 2018). Estimated total value of items described as “items that became no longer needed over the past year”. Excludes aggregate value of automobiles, motorcycles and mopeds 7
*Can also use from web browsers •Usage fee: Free *Commission fee for sold items: 10% of the sales price •Regions/languages supported: Base specs for Japan/Japanese Many sellers enjoy having the items they no longer need purchased and used by buyers who need them, and buyers enjoy the feeling of hunting for treasure as they search through unique and diverse items for lucky ﬁnds. In addition to buying and selling, users actively communicate through the buyer/seller chat and the “Like” feature. The Mercari app is a C2C marketplace where individuals can easily sell used items. We want to provide both buyers and sellers with a service where they can enjoy safe and secure transactions. Mercari offers a unique customer experience, with a transaction environment that uses the payments Mercari holds in escrow, and simple and affordable shipping options. 8
In: billion JPY FY 06/2017 FY 06/2018 21.2 33.4 Net Sales 46.2 B In: billion JPY FY 06/2017 FY 06/2018 8.45 10.75 MAU² 13.57 M In: Million people FY 06/2017 FY 06/2018 Source: Internal documents, from FY2018.6 Presentation Material 1. GMV after cancellation 2. Monthly Active Users in June. Number of registered users that used our app in the month 490.2 FY 06/2019 46.2 FY 06/2019 13.57 FY 06/2019 9
payments service operated by Merpay, Inc. The company belongs to the Mercari Group, widely recognized for its service “Mercari,” the top C2C marketplace app in Japan. Money earned by selling unwanted items on the Mercari app and money charged to the app through users’ bank accounts can be used to make payments at stores and on the Mercari app itself. Our future goal is to provide a comprehensive ﬁnancial service by combining primary and secondary distribution based on data, and supporting the business of merchants while utilizing users’ credit information, such as their transaction history and ratings. Primary distribution Manufactures, retail, distributors, etc. Secondary distribution Marketplace app Attract customers Marketing Transaction data Future Business Development Building an Ecosystem
a global marketplace where anyone can buy & sell,” and the year after our founding, we began to expand overseas. We started our business in the US in April 2014, and we adapted our branding, improved our UI/UX, and created a delivery network to match local preferences and the characteristics of the US market. We recognize that succeeding in the US, with its enormous and diverse population, is an important milestone to achieve our mission, so that is where we are devoting our energy. 11 Future Business Development Strengthening Overseas Expansion To Make Selling Easier than Buying.
real devices • Test failures due to differences of real devices (e.g. display size, OS version, etc.) • Maintenance cost of local environments (e.g. Appium, Ruby, etc.) • These problems often made tests flaky and unreliable
real devices) to run Android E2E・UI Tests • We faced some problems, and needed faster and more stable QA feedback • Based on the Mobile Testing Pyramid, we tried creating parallelized test environment using Azure, Docker, and Android Emulator
need faster, more stable QA feedback • Following the Mobile Testing Pyramid, we tried creating parallelized test environment using Azure, Docker, and Android Emulator • There are challenges to be solved apart from the test environment for faster and more stable QA feedback