TAM×Facebook×antenna

Transcript

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5. DIGITAL MARKETING   5 
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6. TARGETING + DATA 6 ?JO7? NI5L M”LB”H>< :I  #&*$!8;#. #&*8;;K-04/G   .'+%#CDE@3
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7. TARGETING + DATA Instagram Search engine Word of Mouth / Reviews Twitter Native Ads News App Facebook Curated Media Web Media LINE E-Mail Musicaly Live streaming App 7>$>+<%8<BMC 7>$>+<%8<(QJ)
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9. TARGETING + DATA 9 ”4#9.”! "
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10. PERSONALIZED COMMUNICATION 08).6(8$57 48#8Q=WI"13/!8$57Q
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11. DIGITAL MARKETING +%-, 11 ;7 -, -16 '-A '-B '-C $-"*-), <-, ',!5 /  
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12. 12 ABOUT TAM  !"# !#
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13. 13 W NORTH AMERICA
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15. PROBLEM P 0N> !$ #"#Awareness(JB).?"# Purchase(O7-)FG 'E:%) 51 
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16. PROBLEM 16 b[ _M Sa c6 KPI KPI +-/'.*& K>Ld.*& CPC CTR CPA ROAS QHiI TVhB: ,0!08<ZY
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17. PROBLEM 17 
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18. OUR APPROACH < 72 #% %$"(:)
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19. COMBINATION FACEBOOK MESSENGER BOT • BM+7'L*t‰Z‘"
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    >HL:I=9 ™~$”W}€— ]’ 19 FACEBOOK / INSTAGRAM AD • |Žn3M,7'L ]’!
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20. HOW WE WILL ACCOMPLISH THIS
21. USP OF FACEBOOK AD 21 ^FKPI LW;N?('/8K  R] PKPITJ  “U\”+% TVCM[E H9
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22. FACEBOOK AD COMMUNICATION DESIGN ''9F C/&J5A6 B?I2 #% -=+<''7, CanvasKE''7, 109F''7, 
       
       
       
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23. FACEBOOK AD KPI SETTING  …i rŒ ’J • Q|K{SI(3‚GC) 3‚GCQ|K{;B(B‰Q&8:3$B)<@‰ 7B"m yf F  • cWh“>51 cWkŠe
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24. ATTRIBUTION MODEL 24  $* 
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25. ATTRIBUTION MODEL 25  HS 
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26. CASE STUDY
27. 27 CASE STUDY>?  97,  Top Of Funnel 3+ ◯ %#0/ ◯   61&  *54
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28. 28 CASE STUDY*+ 
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29. 29 CASE STUDY'(  
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30. 0% 500% 1000% 1500% 2000% 2500% 7
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32. 32 18.3% 26.0% 0 0.05 0.1 0.15 0.2 0.25 0.3 0% 500% 1000% 1500% 2000% 2500% 7 8 9 10 11 12 1 ROAS
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33. CASE STUDYCDFOSSIL Japan 1 ( SKAGEN ) 33 TOFU651
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35. 35 9.1% 15.2% 23.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% ¥0 ¥2,000 ¥4,000 ¥6,000 ¥8,000 ¥10,000 ¥12,000 ¥14,000 10 11 12 1 2 CPA
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36. 36 CASE STUDY-FOSSIL Japan% ( SKAGEN ) antenna*
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37. 3 7 CASE STUDYFOSSIL Japan ( SKAGEN ) AD AD AD 
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39. 39 CASE STUDY#FOSSIL Japan ( SKAGEN )   "
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41. CUSTOMER DETA PLATFORM 41 '"  Facebook ID  CDP $ ✖   AD AD '"   (&   # % ① % ② % ③ 
    
        
        
       
    
        
        
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