My talk at Google @6

I was invited in 2012 by the Brussels Google office to talk about "Trending Online - how to create, build and manage your online presence".

Transcript

1. Build Content You Can Be Proud Of Toni Cowan-Brown - @TheFashionCloud TheFashionCloud.com Wednesday 10 April 13
2. The lessons learned in one ‘world’, are valid in another. Wednesday 10 April 13
3. “ Fashion can be fun, but is ephemeral, building an effective way for Europeans to work together on their common problems is vitally important for years and years ahead: you’ve got the right sense of proportion! - Richard Corbett ” Wednesday 10 April 13
4. None of this is Rocket Science Wednesday 10 April 13
5. Help Change Power Influence Inform Sway people’s behavior Create Enthusiasm Learn Alert Empower Recommend Value Teach Audience Wednesday 10 April 13
6. BIG ONE Difference Wednesday 10 April 13
7. message Farther Faster Your Wednesday 10 April 13
8. YOUR Yes, Message Wednesday 10 April 13
9. Meteoric rise of As a dominant method for social m edia interaction Wednesday 10 April 13
10. converting users into loyal followers Wednesday 10 April 13
11. #1 Be human No one likes robots Wednesday 10 April 13
12. #2 Add Value Any value will do Wednesday 10 April 13
13. #3 Not about you No, really, it’s not Wednesday 10 April 13
14. #4 why not thank someone once in a while & Interact Engage Wednesday 10 April 13
15. #5 Don’t Broadcast You don’t want to be that guy Wednesday 10 April 13
16. #6 Participate That’s how you leave an impression Wednesday 10 April 13
17. #7 Don’t focus on the A Listers It’s so 2005 Wednesday 10 April 13
18. #8 Don’t sweat the numbers who cares if I don’t have a Klout score Wednesday 10 April 13
19. #9 Experiment Try something new today Wednesday 10 April 13
20. #10 Be Yourself Don’t check your personality at the door Wednesday 10 April 13
21. Missed opportunities Won’t stand out to potential audience No reputation is just as harmful as a bad reputation Missing on an opportunity to ‘educate’ Not in control Miss out on recommendations, etc Wednesday 10 April 13
22. COMPELLING CONTENT It all boils down to The numbers will follow. Wednesday 10 April 13
23. Thank you for listening Questions? Let have a drink! Toni Cowan-Brown - @TheFashionCloud Wednesday 10 April 13