Broc Sears

Advertising and design workshop for community newspapers, sponsored by the Texas Center for Community Journalism and featuring Broc Sears. Session 1.

Transcript

4. WELCOME Advertising Copywriting & Design February 27 9 a.m. - 4:30 p.m. With Broc Sears
5. BROC SEARS b.sears@tcu.edu Instructor & Internship Director TCU School of Strategic Communication 817.257.5052
8. Texas Center for Community Journalism www.tccj.tcu.edu digital.community-journalism.net @tccj
9. WELCOME
10. Who are we?
11. TODAY Advertising Copywriting and Design Workshop Schedule 9 Welcome and introductions 9:15 Media 9:30 Design toolkit 10:45 Break 11 Planning the client interview 11:30 Research 12:15 Lunch 1 Writing toolkit 2 Ideation 2:30 Break 2:45 Using the toolkits I 3:15 Using the toolkits II 3:45 Break 4 Revelations 4:30 Close
12. But before we move on to the Media module let us have a little...
13. EXERCISE!
14. EXERCISE! Pick up an Exercise! sheet at your table and...
15. EXERCISE! Pick up an Exercise! sheet at your table and... In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy
16. EXERCISE! Pick up an Exercise! sheet at your table and... In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy In the next three, write your favorite Mexican food
17. EXERCISE! Pick up an Exercise! sheet at your table and... In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy In the next three, write your favorite Mexican food In the next three write an occupation you believe to be “exciting” or “adventurous”
18. EXERCISE! Pick up an Exercise! sheet at your table and... In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy In the next three, write your favorite Mexican food In the next three write an occupation you believe to be “exciting” or “adventurous” In the next three, write the name of an animal
19. EXERCISE! Pick up an Exercise! sheet at your table and... In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy In the next three, write your favorite Mexican food In the next three write an occupation you believe to be “exciting” or “adventurous” In the next three, write the name of an animal In the final three write a holiday
20. EXERCISE! Get back your original sheet and hold on to it.