Broc Sears

Advertising and design workshop for community newspapers, sponsored by the Texas Center for Community Journalism and featuring Broc Sears. Session 1.

Transcript

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4. WELCOME
   Advertising Copywriting & Design
   February 27 9 a.m. - 4:30 p.m.
   With Broc Sears
   

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5. BROC SEARS
   b.sears@tcu.edu
   Instructor & Internship Director
   TCU School of Strategic Communication
   817.257.5052
   

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8. Texas Center for
   Community Journalism
   www.tccj.tcu.edu
   digital.community-journalism.net
   @tccj
   

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9. WELCOME
   

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10. Who are we?
    

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11. TODAY
    Advertising Copywriting and Design Workshop Schedule
    9 Welcome and introductions
    9:15 Media
    9:30 Design toolkit
    10:45 Break
    11 Planning the client interview
    11:30 Research
    12:15 Lunch
    1 Writing toolkit
    2 Ideation
    2:30 Break
    2:45 Using the toolkits I
    3:15 Using the toolkits II
    3:45 Break
    4 Revelations
    4:30 Close
    

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12. But before we move on to the Media module
    let us have a little...
    

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13. EXERCISE!
    

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14. EXERCISE!
    Pick up an Exercise! sheet at your table and...
    

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15. EXERCISE!
    Pick up an Exercise! sheet at your table and...
    In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy
    

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16. EXERCISE!
    Pick up an Exercise! sheet at your table and...
    In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy
    In the next three, write your favorite Mexican food
    

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17. EXERCISE!
    Pick up an Exercise! sheet at your table and...
    In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy
    In the next three, write your favorite Mexican food
    In the next three write an occupation you believe to be “exciting” or “adventurous”
    

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18. EXERCISE!
    Pick up an Exercise! sheet at your table and...
    In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy
    In the next three, write your favorite Mexican food
    In the next three write an occupation you believe to be “exciting” or “adventurous”
    In the next three, write the name of an animal
    

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19. EXERCISE!
    Pick up an Exercise! sheet at your table and...
    In the first three lines write an aspect of a lunch or dinner at a restaurant you enjoy
    In the next three, write your favorite Mexican food
    In the next three write an occupation you believe to be “exciting” or “adventurous”
    In the next three, write the name of an animal
    In the final three write a holiday
    

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20. EXERCISE!
    Get back your original sheet and hold on to it.
    

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