Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Election Coverage: Organizing

Election Coverage: Organizing


  1. Our agenda  Campaign coverage, from start to finish 

    Create calendars  Internal, external calendars  Introduce yourself to candidates  Explain your coverage
  2. Let’s have a conversation  What do you want to

    learn about organizing coverage?  What is your biggest challenge?
  3. Plan all aspects of coverage  Stress fairness, consistency 

    Develop guidelines  Assign responsibilities  Set dates  Explain policies  Within your organization  To your readers
  4. Campaign calendar: Internal  Standard ‘to do’ list  Bios

     Photos – uniform color, size  Develop questions  Schedule interviews
  5. Campaign calendar: External  Continuum of coverage  Candidate forums

     Don’t pre-empt endorsements  Candidate finances
  6. Introduce yourself to candidates  Welcome them  What you

    need to know  What they need to know  Contact information  Their campaigns  News, advertising staffs
  7. Explain: We’ll be at convention ‘The R-E made a conscious

    decision not to cover the county conventions this year. Money was not an issue. We do plan to attend the 1st District congressional conventions.’
  8. Don’t be overwhelmed  Take deep breath  One step

    at a time  Immediate steps  Long-term goals  Team effort
  9. Solid coverage pays dividends  Connect elections to everyday decisions

     Enrich community dialogue  Advertising opportunity  Strengthen your position as source for news
  10. Community Newsroom Success Strategies “Bad News and Good Judgment: A

    Guide to Reporting on Sensitive Issues in a Small- Town Newspaper" "Votes and Quotes: A Guide to Outstanding Election Campaign Coverage" "Journalism Primer: A Guide to Community News Coverage for Beginning and Veteran Journalists in the Age of New Media" Jim Pumarlo Newspaper Consultant Red Wing MN (651) 380-4295 [email protected] www.pumarlo.com