WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication is a multi-disciplinary field encompassing graphic design, illustration, fine arts, typography, multi-media, and photography.
WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication applies the fundamentals of major art forms to “professional problem solving.” - Princeton Review, Towson University
WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. Does it make a difference? Verbal + Visual Information Retained Studies show that people remember: • 10% of what they hear • 20% of what they read • 80% of what they see and do
WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. Artist Kenji Nakayama & Christopher Hope’s design project replaces the hand-written signs of Boston’s homeless for custom-designed, hand-painted signs.
WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. It does make a difference. Makes the “invisible” visible Increases self-esteem Better delivery of the individual’s message Engages public Encourages the giver and receiver Gateway to some solutions
NEXT 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close
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