What the heck is visual communication?

By Broc Sears

Transcript

2. WHAT THE HECK IS VISUAL COMMUNICATION?
3. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication is a multi-disciplinary field encompassing graphic design, illustration, fine arts, typography, multi-media, and photography.
4. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication applies the fundamentals of major art forms to “professional problem solving.” - Princeton Review, Towson University
5. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
6. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
7. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
8. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
9. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
10. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
11. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
12. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
13. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
14. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
15. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
16. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
17. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
18. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
19. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
20. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
21. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
22. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
23. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication organizes, prioritizes and energizes content.
24. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
25. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
26. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
27. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
28. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
29. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
30. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
31. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. Does it make a difference?
32. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. Does it make a difference? Verbal + Visual Information Retained Studies show that people remember: • 10% of what they hear • 20% of what they read • 80% of what they see and do
33. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. Does it make a difference?
34. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. Artist Kenji Nakayama & Christopher Hope’s design project replaces the hand-written signs of Boston’s homeless for custom-designed, hand-painted signs.
35. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
36. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
37. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
38. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message.
39. WHAT THE HECK IS VISUAL COMMUNICATION? Visual Communication attracts attention, guides the viewer, delivers a message. It does make a difference. Makes the “invisible” visible Increases self-esteem Better delivery of the individual’s message Engages public Encourages the giver and receiver Gateway to some solutions
41. NEXT 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close