about a product from short-form video content rather than a text article (12%), an infographic (7%), or a sales call (5%) @Suzzicks MobileMoxie.com of marketers plan to invest the same amount or more into video creation in 2026
to Google-owned properties • Success of AIO based on coverage & engagement • Chrome also logs user behavior, so Engagement is Mapped Across the Web: • Journey Mapping & Query Fan Out • They use this to help target their ads @Suzzicks MobileMoxie.com
I want to know Search Ads I want to go Maps I want to do YouTube Streaming I want to buy Merchant Center Shopping Google Discover Scrolling @Suzzicks MobileMoxie.com Searching
Build Visibility Off-Site Why Video for AIO? • LLMs Look For Consensus Across the Web About Your Brand YouTube is Easiest @Suzzicks MobileMoxie.com • On Your Channel and Others
your space • Take Inspiration from Videos Already Ranking • Look at Query Fan-Out Results • Map the 4S’s for Your Brand or Products • When you want to do a blog post, think about a video instead • Optimize titles & scripts for keywords with enough search volume @Suzzicks MobileMoxie.com
All Social Profiles As Audio & Video, with Optimized Transcripts Most platforms Horizontal & Vertical, up to 10 min From Your Site, with SameAs Schema & in LinkTree 1 2 3 4 5 6 7 Video Podcast Optimize YouTube Drive Engagement Videos in AIO Be a Guest or Start Your Own. KW Optimized Topic Titles, Descriptions, Transcripts, Chapters To YT From Social, Email, Website & Groups Test AIO rankings on targeted keywords. @Suzzicks MobileMoxie.com
not just volume of videos PAA Strategy but with video Titles Be clear and action oriented Focus on questions that might be typed into Google Schedule Consistency is Key Not Critical for AIO Chapters Helps but not critical Important - Chapter names with questions Transcripts Helps add keywords and reach Key for AIO visibility AI Content Label it Label It Channel Metrics Key for Regular Engagement Thresholds limit visibility for small channels Focus Specific Audience Over Broad Appeal Q&A/How To/ Informational Focus is Key Success Metrics Satisfaction Score, CTR, Retention Satisfaction Score, CTR, Retention @Suzzicks MobileMoxie.com
First Discover Only core Update • Page Level EEAT over Engagement Now • Site-level topical authority for Discover separately from search • Geographic relevance now plays a larger role • “Headline-content alignment" classifier that compares the promise of a headline against the article substance @Suzzicks MobileMoxie.com
Overviews YouTube Shorts Facebook & Instagram Reels TikTok 20 Million Uploads Per Day 8+ Billion Video Views Per Day 30+ Million Uploads Per Day 70+ Billion Shorts Watched Per Day 60% of Time is Spent in Videos & Reels Users Open TikTok 20x Per Day @Suzzicks MobileMoxie.com
Your Own Podcast • As a Guest on Popular Podcasts • Start Collecting & Cutting Videos; Republish with permission • Start Building Video Presence Now • In YouTube • Where Your Audience Hangs Out @Suzzicks MobileMoxie.com
Netflix + Spotify + iHeart • Influencers, Mini Documentaries, Creators/Influencers • Clipping • Increase Importance for Influencers to Combat AI • More Exposure • More Celebrity Status • Growth of Identity Marketing – Niche Groups & Communities • More Potential Interaction/Deals Between Social Media & Streaming Media • Expanded Branding Opportunity for Web & Offline Publishers • Deeper Power to Drive Search Volume Through Upstream Visibility @Suzzicks MobileMoxie.com
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