David Bell - I Can't Code. Here's How I Built Our Entire Client Intelligence System Anyway

1. SEOs don’t know their value. | The AI Discovery Agency 1
2. ➚ The Good ol Days What used to determine value in 2024 It was good while it lasted | The AI Discovery Agency ➚ 2
3. ?! Nov 2026 That picture is wayyy messier | The AI Discovery Agency ➘ 3
4. Revenue? AI traffic? Which way is up?! AI Mentions? | The AI Discovery Agency Direct traffic? 4
5. The report that proves your value doesn’t exist yet. If the trend keeps up, coding = value. | The AI Discovery Agency 5
6. TRANSLATION Code Writing instructions that tell a computer or device how to perform specific tasks. Like - websites, email, apps, or computer programs | The AI Discovery Agency 6
7. The AI Discovery Agency I can’t code. Here’s how I built our entire client intelligence system anyway. David Bell · Co-Founder & CPO, Previsible™ · Tech SEO Connect 2026 7
8. TRANSLATION Production code What you build on your laptop works for you. Production code works for everyone: secure, stable, scalable. | The AI Discovery Agency 8
9. I can’t build production code. BUT I found a workaround. I decide what gets built. AI drafts it. Engineers make it real. | The AI Discovery Agency 9
10. CAVEAT You don't have to use AI. But the pressure to use it is real. Whether you like it or not. | The AI Discovery Agency 10
11. THE WORKAROUND Me, a team of LLMs (large language models), like ChatGPT and Claude PLUS amazing engineers who helped me not break stuff
12. THE PROBLEM This is a snapshot of my company in December 2025 | The AI Discovery Agency 12
13. THE PROBLEM $860K → $7.5M Annual revenue: $860K in 2021, $7.5M at end of 2025. 2025 includes two acquisitions.
14. THE PROBLEM Four years of growth broke our reporting. | The AI Discovery Agency 14
15. This, of course, had to change. But how? | The AI Discovery Agency 15
16. Let’s vibe code! AI can generate but we need to know its limits. | The AI Discovery Agency 16
17. TRANSLATION Vibe coding Describe what you want to an AI. Let it write the code. You judge the result by feel, not by reading the code. | The AI Discovery Agency 17
18. How to vibe a better report 1. 2. 3. 4. 5. Specify Roles Prompt Critique Ship
19. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Architect what matters to your business Think of it like a vehicle you’re building with interchangeable parts. | The AI Discovery Agency 19
20. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP SAME PARTS. WRONG VEHICLE. New model? Swap the part. Car into a boat? Nothing fits. | The AI Discovery Agency 20
21. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Define roles, pick the best model Product manager Design + UX Gemini Builder Codex Me Human-in-the-loop Claude | The AI Discovery Agency 21
22. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Use a proven prompting structure Based on Stanford’s d.school (Idea Lab) | The AI Discovery Agency 22
23. TRANSLATION Prompt The message you type to the language model. | The AI Discovery Agency 23
24. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Role: who it is. User experience designer for software Goal - work with me to build my tools | The AI Discovery Agency 24
25. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Frameworks & Responsibilities “Your feedback must be based on established design best practices.” | The AI Discovery Agency 25
26. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Process & Interaction “Al can not read my mind… ask me. … you must first walk me through your thought process step-by-step.” | The AI Discovery Agency 26
27. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Feedback: Be the Russian Olympic Judge “I need you to be brutally honest and exacting in your feedback. To achieve this, adopt the persona of a "cold war era Russian Olympic judge.“ | The AI Discovery Agency 27
28. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Let's build something! Client intelligence system is a lot to cover in 25 minutes. So let’s build the chassis to the future the AI Visibility dashboard. | The AI Discovery Agency 28
29. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP The AI Visibility Dashboard. | The AI Discovery Agency 29
30. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP The Design Response | The AI Discovery Agency 30
31. 4.5 The AI feedback judges. Out of 10. | The AI Discovery Agency 31
32. | The AI Discovery Agency 32
33. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Same roles, repeated Product manager Design + UX Gemini Builder Codex Me Human-in-the-loop Claude Feed it back. Repeat. | The AI Discovery Agency 33
34. 6 Round Two Out of 10. | The AI Discovery Agency 34
35. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP | The AI Discovery Agency 35
36. 9 Round Three After 9, the judges start fighting | The AI Discovery Agency 36
37. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Finally Coding Product manager Design + UX Gemini Builder Codex Me Human-in-the-loop Claude | The AI Discovery Agency 37
38. Remember? 2025 | The AI Discovery Agency 38
39. Three rounds of vibes. A much better page. | The AI Discovery Agency 39
40. The value is in the expertise | The AI Discovery Agency 40
41. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP BUT, This just lives on my machine.
42. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP F500 Expectations I can’t show this to a Fortune 500. I built the wheels and axles. Engineers build the car. | The AI Discovery Agency 42
43. SPECIFY ·ROLES ·PROMPT ·CRITIQUE ·SHIP Engineers made it safe. They rewrote a lot of my code. That’s the point. I avoided: - Leaking sensitive info (data/keys) - Getting hacked - Spending $$$ on hosting/APIs | The AI Discovery Agency 43
44. We used this as our model This workflow built our Hub (Previsible’s client intelligence system). | The AI Discovery Agency 44
45. TRANSLATION Client Intelligence System Reports Email Reports, agendas, calendar, contracts, Slack, email. (this doesn’t even include deliverables) Everything you know about a client, in one place AI can read. Agendas Intelligence System Slack Calendar Contracts | The AI Discovery Agency 45
46. Knowledge is what makes you valuable | The AI Discovery Agency 46
47. 57 of 80 employees logged into our internal Hub last month. Hub login logs, Oct 1-31, 2026.
48. And it can also do this. • • • MCP server that’s available in Claude Measures impact of work delivered Helps draft and plan for meetings • • • Department level insights for business decisions Connects to HR wiki for questions Pushes notifications to drive actions
49. And we’re just getting started. But that's another talk.
50. Coding isn't the value. Knowing what to build is.
51. Know your value. Let’s chat - or hit me up on The SEO Community Slack David Bell · Previsible · previsible.com