For this year’s Telly Report we’ve surveyed past Telly Award Winners and Judges by asking “What’s Next?”. This report reflects their thoughts, insights and predictions on emerging industry trends they expect to see in 2016 and beyond.
TREND REPORT The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web content and outstanding local, regional, and cable TV commercials and programs. The Telly mission is to strengthen the visual arts community by inspiring, promoting, and supporting creativity. ABOUT THE WHAT WE HONOR: OUR AUDIENCE: HONORING THE VERY BEST OF FILM & VIDEO 2 OVER 13,000 entries received yearly 50 states 5 continents 700+ Silver Council Members AND FROM
multiple platforms has became an integral part of distribution. With this comes a unique set of obstacles and opportunities as a “connected” audience continues to drive demand for more diversity in how they consume the videos they love. For this year’s Telly Report we’ve leveraged this talent by asking “What’s Next?” by surveying Telly Award Winners and Judges to get their thoughts and predictions on emerging industry trends they expect to see in 2016 and beyond. ABOUT THE REPORT THE TRENDS 1 MOBILE VIDEO 2CORD- CUTTING 3SOCIAL VIDEO 4VIDEO ADVERTISING 2016 TELLY TREND REPORT 3
video views of all video views were happening on mobile devices 400% 20% 2012-2014 INDUSTRY STATS: 2015 have seen work shift toward content for mobile devices 67% say marketing dollars are being moved to mobile and social video production 78% TELLY WINNERS INSIGHT: TIPS FROM TELLY WINNERS: of all video views will be happening on mobile devices tablet video viewers will watch videos at least monthly. This will account for 70 percent of all digital video viewers in the U.S. 50% 149 MILLION PREDICTIONS: 2016 2018 CONSIDER THE “MOBILE ATTENTION SPAN” - KEEP CONTENT SHORT QUALITY IS IMPORTANT, BUT SPEED AND DELIVERABILITY ARE CRUCIAL CUSTOMERS ARE CHANGING HOW THEY WATCH VIDEO – BUT ALSO PAY ATTENTION TO THE “WHERE”. 4 Sources: reelseo | Points Group | Cisco
video that will be shared each month 5 MILLION YEARS of global internet traffic of video will be shared every second 80% A MILLION MINUTES 2019 INDUSTRY STATS: PREDICTIONS: individuals own at least one streaming device of consumers watch videos longer than 10 minutes on their connected devices of those consumers watch videos longer than 30 minutes 1 5 IN 81% 65% 5 Sources: Cisco | OOYALA | Points Group
cable service Flexibility to choose individual channels/ networks to subscribe to Increase in quality of original online programming currently subscribe to Cable TV Service of those say they are considering “cutting the cord” in 2016 67% 1 2 3 66% BUT POPULAR STREAMING DEVICES WITHIN THE TELLY COMMUNITY Lack of access to live sports and news broadcasts WHAT THE TELLY AUDIENCE IS SAYING: BIGGEST ROADBLOCK TO CORD-CUTTING? TOP 3 REASONS FOR MAKING THE SWITCH: APPLE TV 38% SMART TV 29% CHROMECAST 12% ROKU 11% GAMING CONSOLE 9% MEDIA HUB 3% AMAZON FIRE TV 8% 6 Sources: Cisco | OOYALA | Points Group
person has increased YouTube has over a billion users... The number of hours that people spend watching videos on YouTube is increasing of video are being uploaded to YouTube every minute. News feed video posts have nearly of people who visit Facebook in the U.S. every day watch at least one video of total Internet traffic will be video 75% Globally 1/3 of all people on the internet 60% year-over-year 48 HOURS QUADRUPLED year-over-year 50% 69% Facebook will 94% U.S. & FACEBOOK YOUTUBE INDUSTRY STATS: PREDICTIONS: 2018 7 OVERTAKE Youtube in video views Sources: Facebook | Maximize Social Business | YouTube
creating content specifically for social platforms say they plan to focus more on social video 77% 89% WHAT THE TELLY AUDIENCE IS SAYING: TELLY WINNER TIP - SOCIAL VIDEO CONTENT SHOULD: PLATFORMS TELLY WINNERS ARE USING: (LISTED IN ORDER OF PREFERENCE) FACEBOOK TWITTER YOUTUBE VIMEO GOOGLE+ OTHER PROVIDE EXPOSURE DRIVE DEMOGRAPHICS INCREASE VIEWERSHIP IN 8 Sources: Facebook | Maximize Social Business | YouTube
WILL RISE SIGNIFICANTLY 1.84% 20% VIDEO ADVERTISING WILL NO LONGER BE FOCUSED ON A SINGLE MEDIUM, BUT INSTEAD WILL UTILIZE CROSS-DEVICE STRATEGIES $7.7 BILLION $9.59 BILLION $11.25 BILLION $12.82 BILLION 2015 2016 2017 2018 The average click-through-rate (CTR) of video ads is of total video ads in the U.S. are distributed on YouTube INDUSTRY STATS: PREDICTIONS: 9 Sources: Business Insider | YouTube | Streaming Media
say their work is transitioning to online advertising of those acknowledge that online video is the future, but also feel traditional TV advertising will remain relevant TELLY WINNER INSIGHT: VIDEO ADVERTISING TIPS FROM TELLY WINNERS: BEST ONLINE VIDEO ADVERTISING PLATFORMS: (listed in order) YOUTUBE FACEBOOK VIMEO HULU WEBSITES / BRAND PAGES OTHER LENGTH OF VIEWERSHIP Keep it brief PRODUCTION QUALITY Make it worth the viewers time BE A STORY-TELLER Tell your Tale MAKE A PERSUASIVE AND ENGAGING STATEMENT THAT RESONATES Give your pitch a lasting impact 10 Sources: Business Insider | YouTube | Streaming Media
YOUR BEST WORK IN THE 37TH ANNUAL TELLY AWARDS NOW AT TELLYAWARDS.COM EXTENDED ENTRY DEADLINE: APRIL 15, 2016 “We love our Telly Awards. They feel nice and sturdy, like a real award, you know? None of that delicate Emmy crap." - Sam Reich, President of Original Content, CollegeHumor WHAT THEY ARE SAYING:
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