2015 Telly Trend Report

A survey of over 2,500 Telly Award Winners to get their take on current trends that they expect to dominate the Film and Video industry in 2015.

Transcript

1. TELLY AWARD WINNERS TAKE ON INDUSTRY TRENDS AND TECHNOLOGIES 2015 TELLY TREND REPORT
2. Video has quickly become a major player in the way in which we communicate. It is easily accessible to a broad audience, sharable and can be used in a variety of ways to deliver a message. With recent advancements in equipment and software, filmmakers and videographers have less expensive and easily attainable options at their disposal. With this, some interesting trends have emerged in the way video content is shot, produced and consumed. With over 12,000 entries and 700+ Silver Council Members, the Telly community provides a unique source of insight from a diverse group of leading film and video professionals. We surveyed over 2,500 Telly Award Winners to get their take on current industry trends that they expect to dominate in 2015. TREND SUMMARY AERIAL TECHNOLOGY 1 DSLR CAMERAS 2 4K PRODUCTION 3 720 P 1060 P 4 K MULTI-SCREEN EXPERIENCE 4 BUDGET SHIFTS 5 $ BRANDED STORYTELLING 6 K K K 2015 TELLY TREND REPORT
3. PRIVACY CONCERNS NOT YET GOVERNMENT APPROVED OPERATIONAL LEARNING CURVE OF TELLY WINNERS SAY THEY PLAN TO UTILIZE “DRONES” IN 2015 TO CAPTURE AERIAL FOOTAGE. 82% Aerial footage is most definitely a hot trend these days. With the help of inexpensive remote- controlled drones, videographers are finding ways to get GoPros or even DSLRs airborne with similar and often better results. USE OF UNMANNED AERIAL TECHNOLOGIES BIGGEST OBSTACLES: TYPES OF DRONES USED INSPIRE 1 PHANTOM 2 S1000 GHOST DRONE 1 2015 TELLY TREND REPORT aerial drone
4. 2 OF THOSE SURVEYED ARE USING DSLRs AS PART OF THEIR ARSENAL. CANON 5D SONY A7S PANASONIC LUMIX GH4 1 2 3 ARE USING DSLRs EXCLUSIVELY FOR THEIR SHOOTS. 82% 44% Advanced techniques such as shallow depth of field, were once major challenges. However, with the rise of DSLR/still camera video production, these processes have become increasingly easier to pull off. In addition to creating a more streamlined process, DSLR technology is also helping to decrease overall production costs associated with standard video camera investments. USE OF DSLR CAMERAS FOR VIDEO PRODUCTION OF THAT 82% TOP 3 CAMERAS PRO CON USING DSLR ERGONOMIC ADVANTAGES QUICK AND EASY TRANSPORTATION/SETUP VERSATILITY IN USING TOOLS SUCH AS SLIDERS DEPTH OF FIELD CAPABILITIES PRICE LENS LIMITATIONS ANTI-ALIASING ISSUES SOUND SYNC OBSTACLES VIDEO QUALITY IS STILL NOT ON PAR WITH STANDARD VIDEO CAMERAS 2015 TELLY TREND REPORT DSLR cameras
5. 3 SAY 4K IS HERE TO STAY. VIRTUALLY REALITY (360 DEGREE SHOTS) GAMING TECHNOLOGY ALLOWS TO “OVERSHOOT”, CROP AND RECOMPOSE THE CONTENT DOWN AND STILL MAINTAIN BETTER THAN 1080 QUALITY. FEEL THAT FULL INTEGRATION IS STILL 2-3 YEARS 89% 72% As the industry continues to advance, we see a continued push toward higher resolution and an overall better viewing experience. Recent upgrades in cameras and production techniques have brought about a new wave of excitement, much the same as when HD video was new to the scene. With the introduction of 4K video, we’ve seen an industry wide focus and conversation on this trend, so we asked our Telly Winners to weight in. Bandwith/Broadcasters ARE NOT YET ABLE TO HANDLE 4K FEEDS Production Equipment NOT 4K READY / COST TO UPGRADE IS SIGNIFICANT AS work shifts to the Web, THE TECHNOLOGY WILL REMAIN LESS OF A FOCUS UNTIL 4K MONITORS BECOME THE STANDARD. Cost vs Benefit. 1080 RESOLUTION IS STILL RELEVANT, MAKING IT HARD TO JUSTIFY THE INVESTMENT TO UPGRADE TO 4K NOW 4K VIDEO PRODUCTION BUT BEST USES OBSTACLES: 720 P 1080 P 4 K 4K WILL BECOME OBSOLETE BEFORE IT BECOMES MAINSTREAM AS 8K CAPABILITIES ARE ALREADY BEING INTRODUCED. Bold Prediction 2015 TELLY TREND REPORT 4 k v i d e o
6. 4 ARE UTILIZING VIDEO CONTENT AS A PRIMARY PART OF MARKETING EFFORTS 89% The concept of Multi-Screen User Experience (smartphones, tablets, laptops) allows producers to utilize multiple platforms to relay content and provide relevant insight for your audience. With the popularity of social platforms, short “quick- hitting” video content is becoming increasingly important throughout the industry to enhance an audience’s experience. m ulti-screen CREATING A MULTI- SCREEN EXPERIENCE PREFERRED PLATFORMS FOR DISTRIBUTION: 38% VIMEO 13% YOUTUBE 17% FACEBOOK 26% WEBSITE 6% OTHER 2015 TELLY TREND REPORT
7. 5 SAY BUDGETS ARE SHIFTING SIGNIFICANTLY TO THE WEB SAY MOBILE WILL BE AN IMPORTANT METHOD OF DISTRIBUTION THIS YEAR 84% 76% As the film and video industry continues to become more integrated across platforms, so does the way companies utilize budgets throughout various areas of video production. We ask our winners - Have you seen a shift in budget from traditional TV to multi-screen/web-based formats? VIDEO BUDGETS ARE SHIFTING + $ 2015 TELLY TREND REPORT budget shift
8. 6 OF TELLY WINNERS SAY STORY-TELLING IS KEY TO SUCCESSFUL CONTENT CREATION Bold Prediction THE RISE OF VIDEO EMAILS IS ON THE HORIZON. 98% With online video audiences on the rise and expected to double by 2016, companies will rely more and more on video to tell their brand story to stay front of mind with their audience. With a more connected audience, there comes an expectation of instant gratification and fulfillment. BRANDED STORYTELLING TIPS YOUR BRAND IS YOUR VOICE, MAKE IT COUNT. KNOW YOUR DEMOGRAPHIC AND HOW THEY CONSUME MEDIA. DON’T FORCE YOUR AGENDA, LET YOUR VIDEOS DO THE WORK. BE RELATABLE AND GENUINE TO CONNECT IN A MEANINGFUL WAY. GRAB THEIR ATTENTION FAST. SMART, TARGETED MESSAGING IS THE KEY. TELL YOUR STORY. K K K 2015 TELLY TREND REPORT storytelling
9. 7 READY TO SHOW YOU’RE ON TREND WITH THE BEST? ENTER YOUR BEST WORK IN THE 36TH ANNUAL TELLY AWARDS NOW AT TELLYAWARDS.COM THE TELLY AWARDS IS THE PREMIER AWARD HONORING THE FINEST FILM AND VIDEO PRODUCTIONS, GROUNDBREAKING WEB CONTENT AND OUTSTANDING LOCAL, REGIONAL, AND CABLE TV COMMERCIALS AND PROGRAMS. THE TELLY MISSION IS TO STRENGTHEN THE VISUAL ARTS COMMUNITY BY INSPIRING, PROMOTING, AND SUPPORTING CREATIVITY. THE 35TH ANNUAL TELLY AWARDS RECEIVED OVER 12,000 ENTRIES FROM ALL 50 STATES AND 5 CONTINENTS. About The Tellys 2015 TELLY TREND REPORT