2017 Telly Report

We surveyed former Telly Award winners and Silver Council members to get their take on current trends that continue to drive advancements in the film and video industry.

This year's Telly Report is focused on Social and Mobile Video, Original Streaming Content and Live Streamed Events and is filled with information on emerging technologies, insights, stats, predictions, and much more!

Transcript

1. Industry Insight from Telly Award Winners + Judges 2017 TELLY TREND REPORT
2. HONORING THE VERY BEST OF FILM & VIDEO REC OVER 13,000 entries received yearly 50 states 5 continents 700+ Silver Council Members 1:40:02:34 2 About The Telly Awards The Telly Awards is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions. Our mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. OUR AUDIENCE: 38TH TELLY CATEGORIES INCLUDE: Viral Variety Activism Short Form Live Events Visual Effects Social Video Immersive Video Branded Content Interactive Video Aerial Cinematography
3. This past year saw the digital video revolution continue to grow. Mobile and online video have become as prevalent as tv and cable, and now we have original online content and live streaming of global events occurring online and on the go. Trend Summary 1 Live Streamed Events 04-05 2 Social Video 06-07 4 Mobile Video 08-09 3 Original Streaming Content 10-11 ABOUT THE REPORT In this report, we will take a deep dive look into how the Telly community is adjusting and utilizing these outlets to distribute their work. 3
4. Presidential Debates. The World Cup. Your best friend dying their hair. Live streaming has become an integral part of our daily content consumption, from worldwide events to things only seen by your social media followers. Here we take a look at what is trending live News Coverage The Olympics Concerts Other Elections/ Debates Sporting Events 58% 31% 21% 22% 39% 36% Live Streamed Events 1 WHAT OUR AUDIENCE IS SAYING: MOST POPULAR STREAMING DEVICES EVENTS 2016 TELLY WINNERS ARE STREAMING: said they have streamed events 86% 1 DESKTOP/LAPTOP COMPUTER 2 SMARTPHONE 3 TABLET 4 APPLE TV 5 SMART TV 6 GOOGLE CHROMECAST 7 ROKU 8 AMAZON FIRE STICK 9 VIDEO GAME SYSTEM 4
5. live streaming views In the UK alone streamed on Youtube Streams recorded views 420 9 MILLION 1.8 MILLION 22 MILLION Total Streaming Minutes Live Streaming Minutes Unique Users 3.3 BILLION 2.71 BILLION 100 MILLION of internet and mobile audiences watched more live video in 2015 2016 81% Live Streamed Events 1 THE OLYMPIC GAMES DIGITAL COVERAGE INCLUDED THE SECOND 2016 PRESIDENTIAL DEBATE INCLUDED COACHELLA CHAMPIONS LEAGUE FINAL Sources: NBC Sports | Forbes | Cleeng 5
6. 58% of our community said that they are creating video content specifically for social networks 76% Facebook 20% Twitter 29% Instagram 18% Vimeo 9% Snapchat 2% Periscope Social Video 2 In the world of social media, video has become king. What used to be a platform for friends to connect has become a massive global index for advertisers. Video views on social outlets are breaking records seemingly by the day. Let’s see what’s happening in social video WHAT OUR AUDIENCE IS SAYING: PREFERRED CREATIVE PLATFORM OF TELLY WINNERS: 76% YouTube 2.8K 6
7. Social Video 2 INDUSTRY STATS Online Video Ad Spend Increased Nearly 2015 FROM TO 2016 30% Daily video views on Facebook increased by 700% more shares than text and images combined 1200% SOCIAL VIDEO GENERATES: of internet users watch online videos weekly watch them daily & 78% 55% Sources: LinkedIn | MarkedBrand 7
8. The Original Play Season 1: Episode 1 More Episodes Audio and Subtitles Add To My List Rate This Title 2017 2 Seasons 40% 14% 46% OF THOSE are doing both are creating only new content are only repurposing TV content 77% of our audience is creating original streaming content Original Streaming Content 3 Let’s face it: we all love content. Original series, shows, and movies pop up daily on our favorite streaming services, and we watch it ALL. Binge watching has turned into binge spending by those who produce original streaming content. Here is what our audience is saying TELLY WINNERS ON CREATING STREAMING CONTENT: WHAT OUR AUDIENCE IS SAYING: Keep It Short 1 29% Bigger Files Mean Longer Waits 2 9% Quality is KEY 3 6.5% Audio Isn’t Everywhere 4 5% Create An Early “WOW” Factor 5 4% 8
9. 1 Very few Limitations 2 Global Audience 3 Instant Distribution 4 Lower cost than broadcast 1 Security/ Pirating 2 Audience isn’t “locked in” 3 Lack of control over quality ADVANTAGES DISADVANTAGES 17% FROM 2010 Online video viewing households are up MORE VIDEO CONTENT IS UPLOADED TO THE WEB IN 1 MONTH THAN TV HAS CREATED IN THREE DECADES Original Streaming Content 3 INDUSTRY STATS DISTRUBTING CONTENT ON THE WEB: 3/4 of households now have high-speed data subscriptions Sources: VAB | Video Advertising Bureau | HighQ 9
10. CHALLENGES TELLY WINNERS FACE CREATING MOBILE VIDEO CONTENT: Great Copy Length of Video Image/Video Quality Potential Lack Of Audio Text Size On Smaller Screen Screen Size SEO Interactivity Thumbnail Quality Quick Impact Mobile Video 4 Live streaming, original content, and social video are just a few forms of the videos we consume on the go. Mobile video is everywhere - from movies and tv shows to cat videos and how- tos, we are always watching something on the move. Here is a look at what is trending in mobile video 83% said they were creating mobile video content WHAT OUR AUDIENCE IS SAYING: 10
11. of mobile traffic is a search for video of mobile data traffic currently comes from video mobile devices represented over half of all online viewing for the first time ever The average number of minutes spent watching mobile video daily will nearly double 52% 50% In 2016 In 2017 Mobile Video 4 INDUSTRY STATS PREDICTION Sources: Animoto | Ooyala | Ericsson Mobile Report | Statista Ages 18-24 MONTHLY MOBILE PHONE VIDEO CONSUMPTION (MINUTES) 2014 2015 2016 400 350 300 250 200 150 100 50 0 Ages 25-34 Ages 35-49 Ages 50-64 65+ 11
12. Enter your best work in the 38th Annual Telly Awards Now at tellyawards.com READY TO SHOW YOU’RE ON TREND WITH THE BEST? Final Entry Deadline: March 3, 2017 “The Telly Awards is the go-to authority recognizing the best web video and online video content.” - Ricky Van Veen, Head of Global Creative Strategy Facebook WHAT THEY ARE SAYING: 12