The Telly Report is a look back at last year's competition to provide stats on our entrants, our judges and the types of work being entered into the Tellys.
season, The Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best creative work from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. As the Internet continues to play a critical role in content production and distribution, the Telly has positioned itself as an early adopter and go-to source for industry recognition across all areas of film and video production. With an ever-expanding platform for media distribution, recognition and validation is now crucial now than ever. We hope you enjoy this peak into the Tellys to learn a little more about our entrants, the type of work we’re seeing and what we’re all about. AGE FOUNDED 1978 HONORING 35 TOTAL TROPHY’S AWARDED OVER 300,000 ENTRIES The Very Best of Film & Video Film/Video Commercials 3D Online People’s Telly THE TELLY REPORT years of creativity 35
1986 1991 1996 1997 2000 2006 2005 2011 2013 2012 1983 1985 1989 1993 1995 1999 2003 2008 2009 2010 Telly Awards is founded to honor Commercials VHS/Beta Wars: JVC’s VHS rises victorious over Sony’s Beta max Format. Telly Awards adds non- broadcast film and video categories BetaCam-SP is introduced and used in virtually all TV stations Avid introduces their first editing system in their line of Media Composer Systems - The Avid/1 The term “non-linear” was coined by Michael Rubin The less expensive Media 100 system hit the market Canon releases their XL1 3CCD digital video camera Windows released “Windows Movie Maker” with Windows ME XDCAM was released by Sony as the first tapeless video format Sony Blu-ray wins the HD format war beating out Toshiba’s HD DVD Telly Awards introduced People’s Telly Jame’s Cameron’s Avatar, Shot in 3D, pushes 3D more to the mainstream. Telly Awards introduces 3D categories The last Feature Film to ever be released in VHS format “nike football ronaldinho” was the first video on youtube to reach 1,000,000 views Telly awards introduces HD categories Youtube is created Telly Awards Introduces Online Video Categories Adobe announces “The Creative Cloud” “Gangam Style” becomes the first video on Youtube to reach 1 billion views Adobe announces that their creative suite would only be available through the Creative Cloud. Apple released Final Cut Pro. Game Changer Apple released iMovie as part of the Mac OS 8 application bundle Initially developed by Sony, the DV Format is introduced Panasonic Released DVCPRO format Sony released the popular prosumer DCR-VX1000 3CCD digital video camera Sony released its professional version of DV, DVCAM First HDTV broadcast in the United States, WRAL-HD, July 23, 1996 First Feature Film to be released on DVD The Ediflex was introduced on a Universal series called “Still the Beaver” edited by Herb Dow. Ediflex is used to edit over 80 percent of all edited network programs The 1” Type C tape format was released THE TELLY REPORT years of creativity 35
within the industry, the Silver Telly Council is a membership-based organization that oversees the judging of the Telly Awards. The Sliver Council is a crucial component of the Tellys and provides strategic direction by utilizing Council Member’s areas of expertise to enhance judging processes, criteria and methods of evaluation. MEMEBERS CREATIVE DIRECTOR PRODUCERS/”C LEVEL” MANAGERS PRESIDENTS/CEO’S EXECUTIVE PRODUCERS PRODUCTION COMPANY OWNERS TITLES: COUNCIL MEMEBER LOCATIONS 700+ 164 154 150 122 100 VIDEO REVIEWED YEARLY 2000+ HOURS 48 STATES 5 COUNTRIES 63%+ COUNCIL MEMBERS WITH 20+ YEARS EXPERIENCE THE TELLY REPORT years of creativity 35
500 COMPANIES NON-PROFIT ORGANIZATIONS WORDWIDE MEDIA BRANDS The Telly Awards receives 12,000 entries on average each year from all 50 states and 21 countries. “Winning means so much to our team and we are honored to be a part of a Telly-award winning show!” -Brooke Stelzer, Producer, Harpo Studios “Being recognized by an organization of such high stature within the television and film industry is a great achievement.” - Chris Hannan, Senior Vice President of Marketing, FOX Sports Networks 75 121 272 75 THE TELLY REPORT years of creativity 35
CHINA GERMANY TURKEY FRANCE SINGAPORE HONG KONG IRELAND JAPAN NETHERLANDS MALTA NEW ZEALAND AFGHANISTAN AUSTRALIA MARTINIQUE UNITED ARAB EMIRATES VIRGIN ISLANDS (U.S.) CALIFORNIA NEW YORK TEXAS FLORIDA ILLINOIS Production Company Advertising Agency Corporate Creative Department Local TV Station Cable TV Operator In-House Advertising Agency Interactive Agency Public Relations Firm Public Broadcasting Company Education 2012-2013 TELLY ENTRANTS COUNTRIES ENTERING THE TELLYS: STATES WITH THE MOST ENTRANTS: TYPES OF COMPANIES THAT ENTER: THE TELLY REPORT years of creativity 35
COUNTRY ENTERING THE MOST ONLINE WORK: 33% OF OVERALL ENTRIES EDUCATION CHARITABLE/NOT-FOR-PROFIT INFORMATION VIDEOGRAPHY/CINEMATOGRAPHY DOCUMENTARY ILLINOIS TEXAS 2012-2013 TELLY AWARDS Film and Video LEGEND Commercials 3d Categories Online Videos People’s Telly ONLINE VIDEO ENTRIES 43% 18% 1% 4% 33% NEW YORK CALIFORNIA FLORIDA THE TELLY REPORT years of creativity 35
CATEGORIES: AREAS OF THE COUNTRY ENTERING THE MOST FILM & VIDEO WORK: 43% OF OVERALL ENTRIES DOCUMENTARY ENTERTAINMENT SPORTS EDITING CHARITABLE/NOT-FOR-PROFIT 2012-2013 TELLY AWARDS Film and Video LEGEND Commercials 3d Categories Online Videos People’s Telly FILM & VIDEO ENTRIES 43% 18% 1% 4% 33% THE TELLY REPORT years of creativity 35 NEW YORK GEORGIA CALIFORNIA TEXAS FLORIDA
COMMERCIALS CATEGORIES: AREAS OF THE COUNTRY ENTERING THE MOST COMMERCIALS WORK: 18% OF OVERALL ENTRIES POLITICAL ISSUES/CAMPAIGN ADVERTISING CAMPAIGN: BUSINESS TO CONSUMER HEALTH AND WELLNESS AUTOMOTIVE SCHOOLS/COLLEGES/UNIVERSITIES 2012-2013 TELLY AWARDS Film and Video LEGEND Commercials 3d Categories Online Videos People’s Telly COMMERCIALS ENTRIES 43% 18% 1% 4% 33% THE TELLY REPORT years of creativity 35
FOR: TOP 3D CATEGORIES: AREAS OF THE COUNTRY ENTERING THE MOST 3D WORK: 1% OF OVERALL ENTRIES NON-BROADCAST PRODUCTIONS TV PROGRAMS, SEGMENTS, OR PROMOTIONAL PIECES INTERNET/ONLINE VIDEO INTERNET/ONLINE PROGRAMS, SEGMENTS, OR PROMOTIONAL PIECES INTERNET/ONLINE COMMERCIAL 2012-2013 TELLY AWARDS Film and Video LEGEND Commercials 3d Categories Online Videos People’s Telly 3D ENTRIES 43% 18% 1% 4% 33% THE TELLY REPORT years of creativity 35
FOR: TOP PEOPLE’S TELLY CATEGORIES: AREAS OF THE COUNTRY ENTERING THE MOST WORK IN PEOPLE’S TELLY: 4% OF OVERALL ENTRIES ONLINE VIDEO NON-BROADCAST PRODUCTION LOCAL TV COMMERCIAL TV PROGRAMS/SEGMENTS REGIONAL TV COMMERCIAL 2012-2013 TELLY AWARDS Film and Video LEGEND Commercials 3d Categories Online Videos People’s Telly PEOPLE’S TELLY ENTRIES 43% 18% 1% 4% 33% THE TELLY REPORT years of creativity 35
Best of Film & Video HONORING Film/Video Commercials 3D Online People’s Telly 35 "We love our Telly Awards. They feel nice and sturdy, like a real award, you know? None of that delicate Emmy crap." - Sam Reich, President of Original Content, CollegeHumor "Credibility. Respect. Happiness." - Marta Schmitz, Producer, Cox Media THE TELLY REPORT years of creativity 35
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