リサーチに組織を巻き込むための「準備8割」の話

Transcript

1. Ϧαʔνʹ૊৫Λר͖ࠐΉͨΊͷ ʮ४උ8ׂʯͷ࿩
2. ࣉ૔ ᠳଠʢͯΒ͘Β ͠ΐ͏ͨʣɹ௨শʮͯΒ͠ΐʯͰ͢ʂ גࣜձࣾMIMIGURI ϑΝγϦςʔλʔ ౦ژ೶ۀେֶଔɻΞυϕϯνϟʔڭҭϓϩάϥϜͷϑΝγϦςʔλʔͱͯ͠νʔϜϏϧσΟϯάݚमࣄۀʹैࣄɻͦͷ ޙɺגࣜձࣾϙοϓΠϯαΠτʢݱɾגࣜձࣾϝϯόʔζʣʹͯUXϦαʔν಺੡ԽࢧԉࣄۀΛ্ཱͪ͛ɺ੹೚ऀΛ୲ ౰ɻ2021೥ΑΓגࣜձࣾΧΠϯζʹೖࣾɻσʔλܦӦΛਪਐ͢ΔBPRϓϩδΣΫτʹͯఆੑఆྔσʔλ׆༻Λਪਐɻ MIMIGURIͰ͸૊৫จԽ։ൃྖҬΛ࣠ʹɺਓ͕͢͜΍͔ʹҭͭ૊৫؀ڥͱࣄۀ੒௕ͷ॥؀Λ୳ڀ͍ͯ͠Δɻ νʔϜϏϧσΟϯάɹ×ɹϑΝγϦςʔλʔ UXϦαʔνɹ×ɹϑΝγϦςʔλʔ DXਪਐɹ×ɹϑΝγϦςʔλʔ ૊৫։ൃɹ×ɹϑΝγϦςʔλʔ ΈΔɾ͖͘ɾͭͳ͙ɾ͔͑͢ɾڞʹਐΉ
3. ͋ΒΏΔاۀͷਓͱ૊৫ͷֶशೳྗΛ࠷େԽ͢Δ͜ͱͰɺ ٸ଎ʹมԽ͢Δෆ࣮֬ͳ࣌୅ʹڧ͍૊৫ͮ͘Γͱ ܦӦϏδϣϯͷ࣮ݱΛϑΝγϦςʔτ͢Δ
4. Ϧαʔν͸ͲΜͲΜ΍ͬͪΌ͍·͠ΐ͏ʂ ͱ͍͏ؾ࣋ͪͷ΋ͱɺ ͷͼͷͼϦαʔνͰ͖Δ੟ҬΛ֫ಘ͢ΔͨΊʹ ʮௐࠪاըͬͯେࣄ͔΋ʯ ͱ͍͏࿩Λ͠·͢Ͷ ࠓ೔͓࿩͍ͤͯͨͩ͘͜͠͞ͱ
5. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ͳΜͰϦαʔν΍ΔΜͰ͔͢ʁ ࠷ۙ΍ͬͨϦαʔνɺ΍Γ͍ͨͳͱࢥ͍ͬͯΔϦαʔνΛ ͳͥ΍ͬͨͷ͔ʗ΍Γ͍ͨͷ͔ɺҰݴͰࢥ͍ු͔΂ͯΈ͍ͯͩ͘͞ɻ
6. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ೋͭͷϦαʔν ஌Γ͍ͨ ܾΊ͍ͨ ޷ح৺Λຬͨͨ͢Ί ෺ࣄΛલʹਐΊΔͨΊ ೩ྉ φϏ ཉٻ ໨త ༻్
7. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp Ͳͬͪ΋େࣄɻ ࢖͍͜ͳͨ͢ΊͷϙΠϯτ͸ ʮௐࠪاըʯ lʮௐࠪͷاըʯͱ͸ɺͲͷΑ͏ͳ໨తͰௐࠪΛߦ͏ͷ͔ɺ·ͨɺͦͷͨΊʹ͸ͲͷΑ͏ͳࣄ ฑΛͲͷΑ͏ͳํ๏Ͱௐ΂ͨΒΑ͍ͷ͔ͳͲΛɺे෼ʹߟܾ͑ͯΊ͍ͯ͘͜ͱͰ͢ɻ
   ·ͨʮௐࠪͷઃܭʯͱ͸ɺ۩ମతʹͲͷΑ͏ͳ࣭໰Λͯ͠ͲͷΑ͏ʹ౴͑ͯ΋Β͏ͷ͔Λɺ͍ Ζ͍Ζͳ৔߹ʹ͋ͯ͸Ίͯߟ͑ɺ࣭໰ͱͦͷ౴͑Λॻͨ͘Ίͷ༻ࢴ ௐࠪථ Λ࡞Δ͜ͱͰ͢ɻz
   Ҿ༻:૯຿ল౷ܭہʛͳΔ΄Ͳ౷ܭֶԂ
8. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ௐࠪલ ௐࠪ ௐࠪޙ ௐࠪاը ʢཁ݅ఆٛʣ ઃܭ ࣮ࠪ ෼ੳ ڞ༗ ΞΫγϣϯ ʮྑ͍Ϧαʔνʯ ͷηϯλʔϐϯ ʮϦαʔνΛࠜ෇͔ͤΔʯ ηϯλʔϐϯ ෺ࣄΛલʹਐΊΒΕΔϦαʔν ૊৫ʹ޷ح৺ΛҭΉϦαʔν Կ౓΋΍Δ͜ͱͰ্ୡ͢Δ͕ɺ اۀͷதͰ͸ʮྑ͍ϦαʔνʯΛʮࠜ෇͔ͤΔʯ׆ಈ͕ͳ͍ͱ Կ౓΋΍ΔػձΛಘΔ͜ͱ͕೉͍͠ ɹ ɹ ४උ
9. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ͲΜͳ৘ใɾཁ݅Λ·ͱΊͨΒ͍͍ͷ͔ʁ
10. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ϦαʔνΛاը͢ΔͨΊͷجຊཁ݅
11. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ϦαʔνΛاը͢ΔͨΊͷجຊཁ݅ ͜͜·ͰͰ΋͍͍͔ͳͱࢥ͍ͭͭɺ ࣌ؒͷݶΓ۩ମͷ࿩·Ͱ͠Ό΂ͬͯΈ·͢ 🥹
12. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
13. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
14. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
15. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
16. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
17. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
18. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
19. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
20. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
21. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
22. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
23. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ΋ͪΖΜʮͱΓ͋͑ͣ΍ͬͯΈΔʂʯͰOKʂ ΍ͬͯΈͯɺ޷ح৺͕ੜ·Εͯɺ·ͨ΍ͬͯΈͯɺͱ͍͏αΠΫϧ͕ճΔ👍 ௐࠪاըΛཱ٭఺ʹৼΓฦΓ͕Ͱ͖Δͱɺֶशͷ࣭͕ߴ·Δɻ اըΛؤுΔͱ αΠΫϧ͕εύΠϥϧΞοϓʹมΘΔى఺ʹ΋ͳΔ 🔄→🌪
24. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ௐࠪલ ௐࠪ ௐࠪޙ ௐࠪاըʢཁ݅ఆٛʣ ઃܭ ࣮ࠪ ෼ੳ ڞ༗ ΞΫγϣϯ ʮྑ͍Ϧαʔνʯ ͷηϯλʔϐϯ ʮϦαʔνΛࠜ෇͔ͤΔʯ ηϯλʔϐϯ ෺ࣄΛલʹਐΊΒΕΔϦαʔν ૊৫ʹ޷ح৺ΛҭΉϦαʔν ɹ ɹ
25. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ௐࠪલ ௐࠪ ௐࠪޙ ௐࠪاըʢཁ݅ఆٛʣ ઃܭ ࣮ࠪ ෼ੳ ڞ༗ ΞΫγϣϯ ʮྑ͍Ϧαʔνʯ ͷηϯλʔϐϯ ʮϦαʔνΛࠜ෇͔ͤΔʯ ηϯλʔϐϯ ෺ࣄΛલʹਐΊΒΕΔϦαʔν ૊৫ʹ޷ح৺ΛҭΉϦαʔν ௐࠪاըΛཱ٭఺ʹ ʮྑ͍ϦαʔνʯΛʮࠜ෇͔ͤΔʯ׆ಈΛҙࣝ͠ͳ͕Β૊৫Λר͖ࠐΜͰ Կ౓΋ֶशΛ·Θ͍͖ͯ͠·͠ΐʔʂ
26. Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ෱Ԭ৽ࢀऀͳͷͰ஥ྑ͍ͯͩ͘͘͠͞ 🙌 MIMIGURIʹੜଉ͢ΔάϦάϦͱϛϛϗʔ