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リサーチに組織を巻き込むための「準備8割」の話
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Shouta Terakura
December 21, 2023
Research
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560
リサーチに組織を巻き込むための「準備8割」の話
Shouta Terakura
December 21, 2023
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Transcript
Ϧαʔνʹ৫Λר͖ࠐΉͨΊͷ ʮ४උ8ׂʯͷ
ࣉ ᠳଠʢͯΒ͘Β ͠ΐ͏ͨʣɹ௨শʮͯΒ͠ΐʯͰ͢ʂ גࣜձࣾMIMIGURI ϑΝγϦςʔλʔ ౦ژۀେֶଔɻΞυϕϯνϟʔڭҭϓϩάϥϜͷϑΝγϦςʔλʔͱͯ͠νʔϜϏϧσΟϯάݚमࣄۀʹैࣄɻͦͷ ޙɺגࣜձࣾϙοϓΠϯαΠτʢݱɾגࣜձࣾϝϯόʔζʣʹͯUXϦαʔνԽࢧԉࣄۀΛ্ཱͪ͛ɺऀΛ୲ ɻ2021ΑΓגࣜձࣾΧΠϯζʹೖࣾɻσʔλܦӦΛਪਐ͢ΔBPRϓϩδΣΫτʹͯఆੑఆྔσʔλ׆༻Λਪਐɻ MIMIGURIͰ৫จԽ։ൃྖҬΛ࣠ʹɺਓ͕͔͢͜ʹҭͭ৫ڥͱࣄۀͷ॥Λ୳ڀ͍ͯ͠Δɻ νʔϜϏϧσΟϯάɹ×ɹϑΝγϦςʔλʔ
UXϦαʔνɹ×ɹϑΝγϦςʔλʔ DXਪਐɹ×ɹϑΝγϦςʔλʔ ৫։ൃɹ×ɹϑΝγϦςʔλʔ ΈΔɾ͖͘ɾͭͳ͙ɾ͔͑͢ɾڞʹਐΉ
͋ΒΏΔاۀͷਓͱ৫ͷֶशೳྗΛ࠷େԽ͢Δ͜ͱͰɺ ٸʹมԽ͢Δෆ࣮֬ͳ࣌ʹڧ͍৫ͮ͘Γͱ ܦӦϏδϣϯͷ࣮ݱΛϑΝγϦςʔτ͢Δ
ϦαʔνͲΜͲΜͬͪΌ͍·͠ΐ͏ʂ ͱ͍͏ؾ࣋ͪͷͱɺ ͷͼͷͼϦαʔνͰ͖ΔҬΛ֫ಘ͢ΔͨΊʹ ʮௐࠪاըͬͯେࣄ͔ʯ ͱ͍͏Λ͠·͢Ͷ ࠓ͓͍ͤͯͨͩ͘͜͠͞ͱ
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ͳΜͰϦαʔνΔΜͰ͔͢ʁ ࠷ۙͬͨϦαʔνɺΓ͍ͨͳͱࢥ͍ͬͯΔϦαʔνΛ ͳͥͬͨͷ͔ʗΓ͍ͨͷ͔ɺҰݴͰࢥ͍ු͔ͯΈ͍ͯͩ͘͞ɻ
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ೋͭͷϦαʔν Γ͍ͨ ܾΊ͍ͨ
ح৺Λຬͨͨ͢Ί ࣄΛલʹਐΊΔͨΊ ೩ྉ φϏ ཉٻ త ༻్
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp Ͳͬͪେࣄɻ ͍͜ͳͨ͢ΊͷϙΠϯτ ʮௐࠪاըʯ
lʮௐࠪͷاըʯͱɺͲͷΑ͏ͳతͰௐࠪΛߦ͏ͷ͔ɺ·ͨɺͦͷͨΊʹͲͷΑ͏ͳࣄ ฑΛͲͷΑ͏ͳํ๏ͰௐͨΒΑ͍ͷ͔ͳͲΛɺेʹߟܾ͑ͯΊ͍ͯ͘͜ͱͰ͢ɻ ·ͨʮௐࠪͷઃܭʯͱɺ۩ମతʹͲͷΑ͏ͳ࣭Λͯ͠ͲͷΑ͏ʹ͑ͯΒ͏ͷ͔Λɺ͍ Ζ͍Ζͳ߹ʹ͋ͯΊͯߟ͑ɺ࣭ͱͦͷ͑Λॻͨ͘Ίͷ༻ࢴ ௐࠪථ Λ࡞Δ͜ͱͰ͢ɻz Ҿ༻:૯ল౷ܭہʛͳΔ΄Ͳ౷ܭֶԂ
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ௐࠪલ ௐࠪ ௐࠪޙ
ௐࠪاը ʢཁ݅ఆٛʣ ઃܭ ࣮ࠪ ੳ ڞ༗ ΞΫγϣϯ ʮྑ͍Ϧαʔνʯ ͷηϯλʔϐϯ ʮϦαʔνΛ͔ࠜͤΔʯ ηϯλʔϐϯ ࣄΛલʹਐΊΒΕΔϦαʔν ৫ʹح৺ΛҭΉϦαʔν ԿΔ͜ͱͰ্ୡ͢Δ͕ɺ اۀͷதͰʮྑ͍ϦαʔνʯΛʮ͔ࠜͤΔʯ׆ಈ͕ͳ͍ͱ ԿΔػձΛಘΔ͜ͱ͕͍͠ ɹ ɹ ४උ
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ͲΜͳใɾཁ݅Λ·ͱΊͨΒ͍͍ͷ͔ʁ
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ϦαʔνΛاը͢ΔͨΊͷجຊཁ݅
Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ϦαʔνΛاը͢ΔͨΊͷجຊཁ݅ ͜͜·ͰͰ͍͍͔ͳͱࢥ͍ͭͭɺ ࣌ؒͷݶΓ۩ମͷ·Ͱ͠ΌͬͯΈ·͢
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Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp
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Copyright © MIMIGURI All Rights Reserved. mimiguri.co.jp ͪΖΜʮͱΓ͋͑ͣͬͯΈΔʂʯͰOKʂ ͬͯΈͯɺح৺͕ੜ·Εͯɺ·ͨͬͯΈͯɺͱ͍͏αΠΫϧ͕ճΔ👍 ௐࠪاըΛཱ٭ʹৼΓฦΓ͕Ͱ͖Δͱɺֶशͷ࣭͕ߴ·Δɻ
اըΛؤுΔͱ αΠΫϧ͕εύΠϥϧΞοϓʹมΘΔىʹͳΔ 🔄→🌪
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ௐࠪاըʢཁ݅ఆٛʣ ઃܭ ࣮ࠪ ੳ ڞ༗ ΞΫγϣϯ ʮྑ͍Ϧαʔνʯ ͷηϯλʔϐϯ ʮϦαʔνΛ͔ࠜͤΔʯ ηϯλʔϐϯ ࣄΛલʹਐΊΒΕΔϦαʔν ৫ʹح৺ΛҭΉϦαʔν ɹ ɹ
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ௐࠪاըʢཁ݅ఆٛʣ ઃܭ ࣮ࠪ ੳ ڞ༗ ΞΫγϣϯ ʮྑ͍Ϧαʔνʯ ͷηϯλʔϐϯ ʮϦαʔνΛ͔ࠜͤΔʯ ηϯλʔϐϯ ࣄΛલʹਐΊΒΕΔϦαʔν ৫ʹح৺ΛҭΉϦαʔν ௐࠪاըΛཱ٭ʹ ʮྑ͍ϦαʔνʯΛʮ͔ࠜͤΔʯ׆ಈΛҙࣝ͠ͳ͕Β৫Λר͖ࠐΜͰ ԿֶशΛ·Θ͍͖ͯ͠·͠ΐʔʂ
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