University of Glasgow Student Voice

CASE Brighton presentation on UofG's Social Media Student Officers.

Transcript

1. STUDENT VOICE SOCIAL MEDIA STUDENT OFFICERS #UofGCASE
2. OUR TEAM Emma Gilmartin Social & Digital Media Manager @embrooksy8 Daniel Marrable Senior Social & Digital Media Officer @terriblem86 Tasha Quinn Social Media Officer @tashaquinn19 Mengxi Pang Chinese Social Media Officer #UofGCASE
3. • Relevant comms for students • New perspective on student content • Create and develop new ideas • Assist the Social Media team • Official recognition for students • Skill growth and development WHY? #UofGCASE
4. THE PROGRAMME • Scholarship Programme (£250 per year) • 5 – 8 students • Appears on student’s transcript • Develop social and digital skills • Mentor students with real life projects • Platform for authentic student voice • Diverse strengths and interests • Work closely with our team and share ideas #UofGCASE
5. RECRUITMENT • VIDEO • MyGlasgow Student Portal • Internal Comms • Social Media project element • 50 applications #UofGCASE
6. INTERVIEW • Group Interview • University involvement • What do they want from the role • What could we do better? • Group work & presentation • Selecting the right students #UofGCASE
7. STUDENT OFFICERS #UofGCASE
8. PLANNING CAMPAIGNS • Full meeting once a month • Brainstorming days and events • Social Media content planner • Shared project document • Whatsapp • Facebook Group • Google drive #UofGCASE
9. PROJECTS • TEDx UofG • International Women’s Day* • UofG LOVE • Pancake Day • World Book Day • Student Elections • VCS Awards • UofG Student Instagram • Sexual Violence Awareness #UofGCASE
10. IWD CASE STUDY • Video – 36K(v), 128K(r), 2.4K(e) • Snapchat Campaign - 46K (64SS) • Instagram & Twitter #UofGCASE
11. BLOG • uofgsocialmedia.com • Team leader recaps campaign • Showcases projects internally and to HE • Gives students a digital footprint #UofGCASE
12. CHALLENGES • Negative press – scholarship vs internship • Departmental power struggle • Objectives and projects • Work & course load • University admin #UofGCASE
13. NICE THINGS “This has enabled me to use skills that are otherwise overlooked by university courses. I have also been able to attend events that I would never have gone to and engage with university staff and students more than before. I’ve really enjoyed my time as an SO and would recommend it to anyone.” - Cameron #UofGCASE “The SO programme has been amazing so far, I’ve learnt so much about social media and content creation and I’ve been able to cover some cool stuff. It’s been great fun and banter” - Nathan
14. THE FUTURE • More content by students for students • Self sufficient student officer programme • Closer connection with students and official uni channels • Continue to grow the programme to include PG students and more #UofGCASE
15. THANKS