Social Santa

A test of the Speaker Deck platform. This was a blind pitch idea I co-authored while working at JWT New York.

Transcript

1. SOCIAL SANTA
2. SOCIAL SANTA / PROJECT OVERVIEW Social Santa, is a social media rewards platform that integrates proprietary cloud-based APIs, a native Facebook Application, and E-Commerce ful llment to allow consumers to share discounts leveraging their calculated “Socialnetworth” across their existing social connections.
3. SOCIAL SANTA / PROJECT OVERVIEW A system where discounts are based on sharing means the platform is inherently social. We see the Best Buy Social Santa platform as a huge opportunity to gain an enormous amount of earned media through favorable publicity and consumer engagement. Tis the season to give, holiday gifting deals.
4. SOCIAL SANTA / PLATFORM OVERVIEW Platform Elements Paid Media Custom Facebook Application Cloud Based API Earned Media Social Sharing Social Ampli cation E-Commerce & F-Commerce In-Store Sales & Online Coupon Ful llment
5. SOCIAL SANTA / PLATFORM OVERVIEW PAID MEDIA BANNER ADS FACEBOOK APPLICATION FACEBOOK CLOUD API SOCIAL NETWORTH Online media drives to brand Facebook page A native facebook application that allows visitors the ability to suggest and share gifts with their friends on Facebook. A proprietary algorithm that determines gifts based on social behavior. FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND FRIEND GIFT TECH GIFT HOME GIFT FILM GIFT MUSIC FACEBOOK WALL POSTS FACEBOOK Gifts are posted to friend’s walls. Users may un-wrap the savings or Re-Gift to multiply savings. SOCIAL NETWORTH A proprietary algorithm that determines gifts based on social behavior. IN-STORE / ONLINE CONVERSION STORE.BESTBUY.COM Un-wrapping a wall post gift drives to E-Commerce page or to online coupon ful llment site BUY NOW RE-GIFT RE-GIFT PATH MULTIPLIES & EXTENDS SAVINGS RE-GIFT PATH RE-CALCULATES WITH ADDED CONNECTIONS UNWRAP GIFT RE-GIFT APPLICATION HOME CTA
6. SOCIAL SANTA / CREATIVE EXPLORATIONS PAID MEDIA FACEBOOK APPLICATION Online media drives to the brand Facebook App. page or can contain an in-banner experience using Facebook connect. A native facebook application that allows visitors the ability to suggest and share gifts with their friends on Facebook. The user may select their friends, then run the alogorythim to generate Social Santa’s gift pairings. Un-wrapped gift boxes appear on friends’ walls, inviting them to come to the application to un-wrap or re-gift to increase the savings. FACEBOOK WALL POSTS An un-wrapped gift boxe appears on people’s walls, as gifts from a friend. A click to the application leads the user to either un-wrap or re-gift to their unique friends to increase the savings.
7. SOCIAL SANTA / APPENDIX / PUSHKART Pushkart is a new kind of deals service that launched this past summer, 2010. Perhaps what gives Pushkart its truly unique air is that it allows users to leverage their social networks to get better deals for themselves and their friends. When a consumer redeems a deal on their app, another, better deal is instantly posted to their social networks, be it Facebook, Twitter, LinkedIn or MySpace.