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A/Bテスト機構がもたらす
大胆な開発体制及び
ゆるやかなアプリ体験の変化 / Architecture and benefits of AB-test allocation system.

A/Bテスト機構がもたらす
大胆な開発体制及び
ゆるやかなアプリ体験の変化 / Architecture and benefits of AB-test allocation system.

presentation @yahoo, Bonfire API#1.

Seiji Takahashi

February 01, 2018
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  1. "#ςετػߏ͕΋ͨΒ͢

    େ୾ͳ։ൃମ੍ٴͼ

    ΏΔ΍͔ͳΞϓϦମݧͷมԽ
    #POpSF"1*
    גࣜձࣾ(VOPTZ
    ৽نࣄۀ։ൃࣨΤϯδχΞ

    4FJKJ5BLBIBTIJ
    !@@UJNBLJO@@

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  2. Seiji Takahashi

    ͪ·͖Μ
    @__timakin__
    • Career
    • DeNA
    • Platform Development
    • Serverside Engineering (Perl)

    • Translimit
    • Game Development: Craft Warrirors
    • Game Client Side (Cocos-2dx, C++)

    • Gunosy
    • Application Dev: LUCRA
    • Serverside Engineering (Go)
    • iOS Client Side (Swift)
    • Engieering
    • Language: Go (Contributed), Swift
    • Platform: GAE, AWS

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  3. ΞδΣϯμ
    w "#ςετͱ͸
    w ͲΜͳ"#Λ͢Δ͔
    w "#ج൫
    w "#͕։ൃମ੍ɾΞϓϦମݧʹ΋ͨΒ͢͜ͱ

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  4. ΞδΣϯμ
    w "#ςετͱ͸
    w ͲΜͳ"#Λ͢Δ͔
    w "#ج൫
    w "#͕։ൃମ੍ɾΞϓϦମݧʹ΋ͨΒ͢͜ͱ

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  5. "#ςετͱ͸ʁ
    ࢪࡦͷଥ౰ੑɺԾઆΛݕূ͢ΔͨΊʹɺ

    ϢʔβʔΛαϯϓϦϯάͯ͠ɺ

    6*ͳ͍͠σʔλͷมߋͳͲͷ

    ӨڹΛςετ͢Δ΍ͭ

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  6. "#ςετͷ஫ҙ఺
    ݁Ռʹରͯ͠ɺ૬ޓ࡞༻Λ࣋ͬͯ͠·͏Α͏
    ͳςετ͸ಉ࣌ฒߦͰ૸Βͤͯ͸μϝ
    FY
    νϡʔτϦΞϧͷϑϩʔΛ௥Ճ͢ΔςετΛ͢Δͱ͖ʜ
    ؾʹͳΔΧςΰϦͷબ୒ͱɺ

    ϑΥϩʔ͍ͨ͠ഔମͷબ୒ͳͲΛಉ࣌ʹߦΘͤΔͱɺ
    લͷೖྗʹҾ͖ͣΒΕͯޙͷબ୒܏޲͕มΘͬͯ͠·͏ɻ

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  7. "#ςετͷ஫ҙ఺
    ࢪࡦҎ֎ͷཁҼʹΑͬͯ,1*͕

    ্Լ͍ͯ͠ͳ͍͔ ""ςετ

    Ϣʔβʔ฼਺͕গͳ͘ɺ਺ࣈ͕όϥ͖ͭқ͍࣌͸ɺ
    ςετҎ֎ͷཁҼʹΑͬͯ݁Ռ্͕Լ͢ΔՄೳੑ͕͋Δɻ
    ࣮ࡍʹػೳ͕ಋೖ͞ΕΔલʹɺର৅ϢʔβʔͷߦಈܭଌΛ

    ͓͍ͯͯ͠ɺςετҎ֎ͷཁҼͷӨڹ͕΄΅ͳ͍͜ͱΛ֬ೝ͢Δɻ

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  8. ΞδΣϯμ
    w "#ςετͱ͸
    w ͲΜͳ"#Λ͢Δ͔
    w "#ج൫
    w "#͕։ൃମ੍ɾΞϓϦମݧʹ΋ͨΒ͢͜ͱ

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  9. ࣮ࡍͷ"#ςετྫ
    w 1VTI഑৴ճ਺ௐ੔ςετ
    w σΠϦʔͷ1VTI഑৴ճ਺͸ͲΕ͘Β͍͕Ұ൪ܧଓ཰ʹޮ͍
    ͯ͘Δͷ͔
    w dճͷϨϯδͰଧͪ෼͚

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  10. ࣮ࡍͷ"#ςετྫ
    w ΧςΰϦ಺هࣄදࣔग़͠Θ͚
    w ৽نϢʔβʔ޲͚Φεεϝهࣄ
    w هࣄͷߋ৽೔࣌ͷ઱౓
    w ಛఆΧςΰϦͷهࣄΛଟΊʹΦεεϝʹදࣔ

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  11. ࣮ࡍͷ"#ςετྫ
    w ݕࡧ݁Ռιʔτػೳ
    w ٻΊΔ৘ใΛΑΓಘ΍͘͢͢ΔιʔτػೳΛ࣮૷͢Δ͜ͱͰɺ
    ݕࡧ69ͷ޲্ɺͻ͍ͯ͸ܧଓ཰΍ଞߦಈΛଅਐ͢Δ͔
    w Φεεϝݹ͍৽͍͠ݕࡧϫʔυͱͷϚον౓߹͍ͳͲͰ
    ݕࡧ݁ՌΛιʔτՄೳʹ͢ΔόʔΛදࣔ
    w ֤બ୒ࢶͷબ୒཰ɺճ਺

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  12. ΞδΣϯμ
    w "#ςετͱ͸
    w ͲΜͳ"#Λ͢Δ͔
    w "#ج൫
    w "#͕։ൃମ੍ɾΞϓϦମݧʹ΋ͨΒ͢͜ͱ

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  13. "#ج൫
    "#"1*
    NBJO
    "1*
    6TFS%#
    "#%#
    ෼ੳج൫
    ࣮ࢪج൫

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  14. "#ׂΓ౰ͯ
    શମϢʔβʔ
    "MMPDBUJPO
    &YQFSJNFOU
    7BSJBOU
    "MMPDBUJPO
    &YQFSJNFOU
    7BSJBOU

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  15. "#ׂΓ౰ͯ
    "MMPDBUJPO
    &YQFSJNFOU
    7BSJBOU
    "MMPDBUJPO
    શମϢʔβʔͷதͰͷׂ౰཰ɻ

    "#ςετΛॏෳͳ࣮͘ࢪ͢Δͨ
    Ίͷάϧʔϐϯά৘ใɻ
    "MMPDBUJPO*%͕ಉҰͳΒɺ

    ͦΕʹॴଐ͢Δ"#ςετ͸

    ಉ࣌ʹ࣮ࢪ͢Δ͜ͱ͕Ͱ͖ͳ͍ɻ


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  16. "#ׂΓ౰ͯ
    "MMPDBUJPO
    &YQFSJNFOU
    7BSJBOU
    &YQFSJNFOU
    "#ςετͦͷ΋ͷɻ

    ྫ͑͹1VTI഑৴ճ਺"#Λ࣮ࢪ
    ͢ΔͳΒɺͦΕʹඥͮ͘Ұݸͷ
    &YQFSJNFOU͕࡞ΒΕΔɻ
    ଞͷ&YQFSJNFOUͱ

    ޡೝ͞Εͳ͍Α͏ʹɺ

    ϥϯμϜͳLFZ͕ৼΒΕΔɻ

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  17. "#ׂΓ౰ͯ
    "MMPDBUJPO
    &YQFSJNFOU
    7BSJBOU
    7BSJBOU
    "#ςετέʔεɻ
    ྫ͑͹1VTI഑৴ճ਺"#Λ࣮ࢪ
    ͢ΔͳΒɺʮ̍ճʯʮ̎ճʯͳͲ
    ͷݸผέʔεΛද͢ɻ
    &YQFSJNFOU͕ϢχʔΫͰ͑͞
    ͋Ε͹ɺ໊લ͕ଞͷ7BSJBOUͱඃͬ
    ͯ΋໰୊ͳ͍ͷͰɺIVNBO
    SFBEBCMFͳLFZΛৼΔɻ


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  18. w "MMPDBUF
    w Ϣʔβʔ*%ΛݩʹIBTIΛੜ੒͠ɺಉ͡άϧʔϓͷத͔ΒͲ
    ͷ"#ςετɺςετέʔεΛ࣮ࢪ͢Δ͔ܾΊΔɻ
    "#ׂΓ౰ͯ

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  19. ΞδΣϯμ
    w "#ςετͱ͸
    w ͲΜͳ"#Λ͢Δ͔
    w "#ج൫
    w "#͕։ൃମ੍ɾΞϓϦମݧʹ΋ͨΒ͢͜ͱ

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  20. w ػೳಋೖΛେ୾ʹ͢Δ
    w ϢʔβʔӨڹ͕ඇৗʹେ͖͍ػೳΛϦϦʔε͢Δࡍɺ

    "#ج൫Λར༻͢Δ͜ͱͰɺ͘͝Ұ෦ͷݶఆ͞Εͨ

    Ϣʔβʔʹల։Ͱ͖Δ
    w ݁ՌɺϢʔβʔ΁ͷωΨςΟϒӨڹ͕খ͍͞ঢ়ଶͰ

    େ͖͍ػೳΛϦϦʔεͰ͖ɺϦϦʔε΁ͷ৺ཧোน͕Լ͕Δɻ
    "#͸։ൃମ੍ΛͲ͏ม͑Δ͔

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  21. w ຊ౰ʹޮ͘ࢪࡦΛߟ͑ΔΑ͏ʹͳΔ
    w ҰݟPSҰฉ͢Δͱө͑Δػೳ΋ɺϦϦʔεͯ͠ޮՌଌఆͨ͠
    Βɺ݁Ռతʹ,1*ʹωΨςΟϒʹޮ͍ͯ͠·͏͜ͱ΋ɻ
    w ௚઀໨ʹݟ͑ͳ͍ɺϓϩμΫτΛ࢖͏Ϣʔβʔͷϖϧιφ͕
    ঃʑʹ໌֬ʹͳ͍ͬͯ͘ͱಉ࣌ʹɺࢪࡦͱͯ͠౰ͨΓқ͍΋
    ͷ͕Կ͔Θ͔ΔΑ͏ʹͳͬͯ͘Δɻ
    "#͸։ൃମ੍ΛͲ͏ม͑Δ͔

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  22. w ʮյΕͳ͍ΞϓϦʯ͕࢖͑Δ
    w "#ج൫Λར༻ͨ͠HSBDFGVMͳϦϦʔεϑϩʔʹΑͬͯɺ

    ΞϓϦ͕ಥ೗Ϋϥογϡ͢ΔΑ͏ͳػೳ͸ଈ࣌"#ׂΓ౰ͯ
    Λఀࢭ͢Δ͜ͱͰඇެ։ʹͰ͖Δɻ
    w ݁ՌɺϢʔβʔͱͯ͠͸໨ͷલͷΞϓϦ͕ΫϦςΟΧϧͳ

    ໰୊ʹΑͬͯ࢖͑ͳ͘ͳΔɺͱ͍ͬͨࣄଶ͕গͳ͘ͳΓɺ

    ҆৺ͯ͠ར༻Ͱ͖Δɻ
    "#͸ΞϓϦମݧΛͲ͏ม͑Δ͔

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  23. w ʢશମ࠷దతʹʣೲಘ౓ͷߴ͍ػೳ͕࢖͑Δ
    w ͦ΋ͦ΋,1*ʹޮ͔ͳ͍ɺงғؾΛΑ͘͢Δͱ͍͏ر๬త؍
    ଌʹج͍ͮͯػೳΛϦϦʔε͢Δ͜ͱ͕ͳ͍ɻ
    w ݁ՌɺϢʔβʔͷߦಈ͕ຊ౰ʹվળ͞ΕͨػೳɺΞϓϦΛ௕
    ͘࢖͏্Ͱେࣄʹͳͬͯ͘Δػೳ͚ͩΛར༻Ͱ͖Δɻ
    "#͸ΞϓϦମݧΛͲ͏ม͑Δ͔

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  24. ·ͱΊ
    w แؚɾഉଞͷؔ܎Λ໌֬ʹͨ͠ঢ়ଶͰ"#ςετΛ

    ߦ͏͜ͱ͸ɺ҆શͳϦϦʔεϑϩʔΛங্͘Ͱॏཁɻ
    w ͦ΋ͦ΋Ϣʔβʔମݧ͕վળ͠ͳ͍ػೳΛϦϦʔε͠ͳͯ͘
    ࡁΉɻ։ൃऀͱϢʔβʔ૒ํ͕ϋοϐʔʹͳΕΔɻ

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  25. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ

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