LinkedIn for Higher Education

A slideshow for the Mountaineer Leadership Academy 'Connect, Innovate, Collaborate' one-day conference.

Transcript

1. for Higher Education Administration, Faculty, and Staff
2. Tim Broadwater UX Architect for WVU Libraries  linkedin.com/in/timbroadwater  @tim_broadwater
3. Topics / Sections  About Me  What is LinkedIn  Features of LinkedIn Website  LinkedIn in the Real World  LinkedIn in Higher Education  Benefits of Using LinkedIn  Best Practices  Third-Party Applications  Going Forward  Discussion / Questions
4. http://d12vb6dvkz909q.cloudfront.net/uploads/galleries/37326/thedarkcrystal-1.jpg Who Is This Guy?
5. About Me Gen X Meets Millennial  K-12 Art Teacher BS / BA / AS 2001  Graphic Designer  Software Trainer MA 2005  Adjunct Faculty  Multimedia Designer  Web Designer / Social Media Strategy 2007 (WVU)  Instructional Designer 2011  Web Developer UXC  Front-End Developer / UX Designer MFA 2014  UX Architect 2016
6. Gen X vs. Millennial Career Changes  The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that.  90% of Millennials (born between 1977-1997) expect to stay in a job for less than three years, according to the Future Workplace survey, which means they would have 15 – 20 jobs over the course of their working lives!  A 2012 survey by Net Impact found that 88% of Millennial workers considered “positive culture” important or essential to their dream job, and 86% said the same for work they found “interesting.” Job-hopping can speed career advancement and lead to greater job fulfillment, which is more important to Millennial workers than it was to any previous generation. http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare/#690dd5c85508
7. Social Media Overload  About.me  Facebook  Flickr  Google+  Instagram  LinkedIn  Meetup  MySpace / New MySpace  Reddit  Twitter  Vine  WordPress
8. https://vicsmovieden.files.wordpress.com/2013/12/1374363610128.jpg Whose Network Are You Building?
9. What Is ?
10. A LinkedIn History  LinkedIn started out in in 2002.  The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.  Mission: Connect the world’s professionals to make them more productive and successful.  Headquartered in Mountain View, California.  Timeline - https://ourstory.linkedin.com/ https://press.linkedin.com/about-linkedin
11. National Offices  LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha, San Francisco, Sunnyvale and Washington D.C. https://press.linkedin.com/about-linkedin
12. International Offices  International LinkedIn offices are located in Amsterdam, Bangalore, Beijing, Dubai, Dublin, Graz, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, New Delhi, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto. https://press.linkedin.com/about-linkedin
13. What Are The Features? http://41.media.tumblr.com/60c2bf4ef0b5ec62335009206b1d9d59/tumblr_o0fl6bUshK1sg8jd1o1_1280.png
14. Website Main Features  Profile  My Networks  Jobs  Interests
15. Website Main Features  Profile  My Networks  Jobs  Interests  Online Profile  https://www.linkedin.com/in/timbroadwater  Summary, Experiences, Education, Certifications, Publications, Skills, Endorsements, Volunteer, Projects, Awards, Honors, Recommendations, Groups, Following  More...  Save Resume to PDF  http://timbroadwater.com/wp- content/uploads/2016/04/LinkedIn-Resume.pdf
16. Website Main Features  Profile  My Networks  Jobs  Interests  Connections  Add Contacts  Gmail, Yahoo, Hotmail, AOL, Other Email, Invite by Email, Import File  People You May Know  Find Alumni  Change University, Attendee Year, etc.
17. Website Main Features  Location  Company Size  Industry  Specific Jobs  http://bit.ly/1ROX4yH  Job Description, Apply / Save, Competition Comparison, Hiring, Contacts, Meet the Team, Meet the Company, Similar Jobs  Profile  My Networks  Jobs  Interests
18. Website Main Features  Companies  Groups  Articles & Resources  Pulse  https://www.linkedin.com/pulse/  Articles like Medium, WordPress, A List Apart  Education, SlideShare, Online Learning  More later*  Profile  My Networks  Jobs  Interests
19. What About The Real World? https://twilightswarden.files.wordpress.com/2012/10/screenshot-lrg-16.png
20. Linked In The Real World  Career Advising / Competitions   https://tomorrow.linkedin.com/  LinkedIn Skills Squad The LinkedIn Skills Squad, some of the most inspiring people in Europe, help you prepare for the future.  https://youtu.be/EctprqbsA3c
21. Linked In The Real World  Meetups / Networking Events  WomenConnect Global event series for female senior sales leader, with an objective to encourage local networking and share ideas to help elevate career opportunities  https://youtu.be/wjtNCMrLgfQ  Bring In Your Parents Day LinkedIn Bring In Your Parents Day celebrates in video, recounting the biggest lessons people have learned from their parents.  https://youtu.be/hRZ3XAIKOC8
22. Linked In The Real World  Speaker Series  The LinkedIn Speaker Series is one of our favorite ways to support our mission of making professionals more productive and successful. We do this by exposing our employees and members to inspiring ideas and innovative thinkers from around the globe. The program also reinforces one of our core company values – that relationships matter.   http://speakers.linkedin.com/
23. How About Higher Education? http://i.kinja-img.com/gawker-media/image/upload/y19sdratnsjvkz2kdlrj.jpg
24. LinkedIn With Higher Education  Students  Alumni  WVU
25. LinkedIn With Higher Education  High School Students  https://youtu.be/f16YqkyHqrY  Youniversity  https://www.linkedin.com/edu/  University Rankings Based On Career Paths  University Finder  Field of Study Explorer  Decision Board  College Students  Internships  https://youtu.be/5yx_H04P58o  Student Listing / Ranking  https://www.linkedin.com/title/student-at- west-virginia-university  Students  Alumni  WVU
26. LinkedIn With Higher Education  Alumni Tool  https://youtu.be/jtbyqIvS8Wk  Alumni / Student Statistics  http://bit.ly/208z0Mv  Employment Outreach  https://www.linkedin.com/company/west- virginia- university/careers?trk=careers_promo_module_d escription  Engaging Alumni Groups  https://www.linkedin.com/groups/37713/jobs  Students  Alumni  WVU
27. LinkedIn With Higher Education  WVU Page  https://www.linkedin.com/company/west- virginia-university  College / School Page & Promotion   https://www.linkedin.com/edu/west-virginia- university-college-of-law-19713   https://www.linkedin.com/edu/wvu-college-of- business-%26-economics-164212  Department / Unit Networking & Promotion  https://youtu.be/yF2x_PLF0O4  Good - https://www.linkedin.com/company/west- virginia-university-hospitals  Bad - https://www.linkedin.com/company/west- virginia-university-foundation-inc  Students  Alumni  WVU
28. What Are The Benefits? http://i.imgur.com/qnB5FGi.jpg
29. LinkedIn Benefits  LinkedIn is not a resume… it’s networking!  People view LinkedIn as serving only two functions:  Marketing yourself to prospective clients  Finding new jobs … but it can do so much more!  https://youtu.be/8gYrLFf-r5s
30. LinkedIn Benefits  Benefits of a Profile  Show people who you are, where you’ve come from  Let others recommend and endorse you for your skills and past work  Show off projects, pieces of work you’ve completed  Get traffic to your website http://socialmediafuze.com/need-linkedin-business/
31. LinkedIn Benefits  Benefits of Updates  Get visitors to your new writing  Share posts your followers will enjoy  Build relationships with others who update their profile  Constant reminder to your connections about your presence http://socialmediafuze.com/need-linkedin-business/
32. LinkedIn Benefits  Benefits of Groups  Traffic to blog posts, writing, or websites  Access to experts in other areas  Extensive network to connect with http://socialmediafuze.com/need-linkedin-business/
33. LinkedIn Benefits  Benefits of Connections  Email up to 50 people at a time  Find Connections Feature  Export Connections  Introductions  In Mail http://socialmediafuze.com/need-linkedin-business/
34. Need A Job? http://2.bp.blogspot.com/-i_eBAP8xzvY/U9U0OKbyQ3I/AAAAAAAAAOU/899tX6buGXU/s1600/Glaive.jpg
35. LinkedIn’s Revenue Stream https://content.linkedin.com/content/dam/press/images/Earnings-Donut-Graph_Q4-2015-.jpg
36. 414,000,000+ Registered Members https://content.linkedin.com/content/dam/press/images/414MUPDATED-current-Global-Membership.jpg
37. Professional Sharing http://www.siliconbeat.com/wp-content/uploads/2014/01/Share.jpg  Employment Opportunities  Knowledge  Skills  Professional Opportunities  Stay in the Loop
38. What Are Some Best Practices? http://www.mafab.hu/static/2014t/285/06/25693_37.jpg
39. LinkedIn Best Practices   https://youtu.be/Q-vvzKxya3c  Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
40. LinkedIn Best Practices  Seen at top of profile, search page, messages, invitations, people you may know  Establishing Your Level (expert is 8 years)  Identify who do you work with  Identify what you do  Use benefit that clients take  “Expert at educating and motivating business owners and managers to improve sales and profit through effective marketing.”  “Expert Designer and certified UX Architect who empowers education and information services to improve CX.”  Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
41. LinkedIn Best Practices  Mobile Telephone Number   Email Address   You Can List 3:   Websites  Blog  RSS Feeds  Portfolio  Keywords  Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
42. LinkedIn Best Practices  What do you want viewers to do?  Contact you?  Work with you?  Think about a call to action…  Make a call to action   Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
43. LinkedIn Best Practices  You can have up to 50  Do Keyword Research   Only add the skills you want to add  Focus on skills you are doing/who you are   You want the social proof of what it is you actually do  It’s ok to remove skills and add new ones  Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
44. LinkedIn Best Practices  Use career / professional interests   Follow what you want to learn about   Join Groups in which you want to participate, and require you to participate   Don’t use personal interests   Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
45. LinkedIn Best Practices  Use a Photo, it’s the 21st Century   Use a Professional Photo   Dress Professionally   Don’t Connect / Consider Not Connecting to People Without Photos   Don’t use a candid photo   Maybe get help taking the photo?  Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
46. LinkedIn Best Practices  Connect with People You Have Worked With   Connect with People You Have Attended School With   Connect with People You Have Attended Certification/Workforce Development With   Don’t Connect with people you don’t know   Recruiters will spam you!  Recruiters want Your Connections!  Don’t Connect with Friends   Don’t Connect with Students unless you their Faculty Adviser, Graduate Committee Member, or Supervisor - Don’t build a Student’s network for them!   Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
47. LinkedIn Best Practices  Recommend First   Ask Through LinkedIn   Be specific   Don’t use generalities like   “Pam is a great person”  “Joe is a wonderful co-worker.”  Do Unto Others  Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
48. LinkedIn Best Practices  Give Others Credit Where Credit is Due   List People Who Are Actual Connections   Include Graphic Portfolios from other websites when possible - Behance, DeviantArt, etc.   Don’t list projects on which you have actually completed little / no work   Don’t list committee you’ve been involved with; this can go under Experience   Headline  Contact Details  Summary  Skills  Interests  Photo  Connections  Recommendations  Projects
49. Third-Party Applications? http://3.bp.blogspot.com/-TkoZJ8jqtVU/VLHaQg7QHLI/AAAAAAAAKfE/DSuz67JJ17I/s1600/Golden-Voyage-of-Sinbad-01-1.jpg
50. Other LinkedIn Applications  Mobile App  Lynda  SlideShare  Pulse  API
51. Other LinkedIn Applications  The LinkedIn Mobile App A faster way to tap into your professional world. Get news and info that matter for your professional day, a daily brief on what’s happening in your network, and a quick way to reach out and keep in touch – all on the LinkedIn app.  Mobile App  Lynda  SlideShare  Pulse  API
52. Other LinkedIn Applications  Lynda.com lynda.com is a leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals.  Mobile App  Lynda  SlideShare  Pulse  API
53. Other LinkedIn Applications  SlideShare Founded in 2006 with the goal of making knowledge sharing easy, SlideShare joined the LinkedIn family in 2012 and has since grown into a top destination for professional content. With over 18 million uploads in 40 content categories, it is today one of the top 100 most-visited websites in the world.  Mobile App  Lynda  SlideShare  Pulse  API
54. Other LinkedIn Applications  LinkedIn Pulse LinkedIn and Pulse.me have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com.  Mobile App  Lynda  SlideShare  Pulse  API
55. Other LinkedIn Applications  API (application program interface)  LinkedIn Developers  https://developer.linkedin.com/  ProInsights It radically transforms your plain LinkedIn data into beautiful infographic.  http://www.proinsights.me/  Wice CRM  https://wice.de/wice-crm/tour-durch-wice/  Mobile App  Lynda  SlideShare  Pulse  API
56. What About Going Forward? http://3.bp.blogspot.com/-ZcSjSXmJcgk/UrZHkiglOAI/AAAAAAAAdOY/qvsu4aGrBEE/s1600/Ladyhawke.jpg
57. Going Forward  Use LinkedIn   Where LinkedIn is going… controlling your economic destiny  https://youtu.be/jm15S1QmOTw?t=1080  Stay Updated with LinkedIn   Keep it Current & Export   http://rezscore.com/  HigherEd Jobs  Connect with people at workforce development   Connect with people at conferences   LinkedIn… connect to opportunity  https://youtu.be/GBGCGSPSK3k
58. https://cdn1.vox-cdn.com/thumbor/HiExHWmmuWEvSuzRPOLxiUo9iHQ=/0x0:3000x1688/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/48634533/labyrinth.0.0.jpg The End. Questions?