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LinkedIn for Higher Education

LinkedIn for Higher Education

A slideshow for the Mountaineer Leadership Academy 'Connect, Innovate, Collaborate' one-day conference.

Tim Broadwater

March 21, 2018
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  1. for Higher Education
    Administration, Faculty, and Staff

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  2. Tim Broadwater
    UX Architect for WVU Libraries
     linkedin.com/in/timbroadwater
     @tim_broadwater

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  3. Topics / Sections
     About Me
     What is LinkedIn
     Features of LinkedIn Website
     LinkedIn in the Real World
     LinkedIn in Higher Education
     Benefits of Using LinkedIn
     Best Practices
     Third-Party Applications
     Going Forward
     Discussion / Questions

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  4. http://d12vb6dvkz909q.cloudfront.net/uploads/galleries/37326/thedarkcrystal-1.jpg
    Who Is This Guy?

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  5. About Me Gen X Meets Millennial
     K-12 Art Teacher BS / BA / AS 2001
     Graphic Designer
     Software Trainer MA 2005
     Adjunct Faculty
     Multimedia Designer
     Web Designer / Social Media Strategy 2007 (WVU)
     Instructional Designer 2011
     Web Developer UXC
     Front-End Developer / UX Designer MFA 2014
     UX Architect 2016

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  6. Gen X vs. Millennial Career Changes
     The average worker today stays at each of his or her jobs for 4.4 years, according to
    the most recent available data from the Bureau of Labor Statistics, but the expected
    tenure of the workforce’s youngest employees is about half that.
     90% of Millennials (born between 1977-1997) expect to stay in a job for less than three
    years, according to the Future Workplace survey, which means they would have 15 –
    20 jobs over the course of their working lives!
     A 2012 survey by Net Impact found that 88% of Millennial workers considered “positive
    culture” important or essential to their dream job, and 86% said the same for work they
    found “interesting.”
    Job-hopping can speed career advancement and lead to greater job fulfillment, which is
    more important to Millennial workers than it was to any previous generation.
    http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare/#690dd5c85508

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  7. Social Media Overload
     About.me
     Facebook
     Flickr
     Google+
     Instagram
     LinkedIn
     Meetup
     MySpace / New MySpace
     Reddit
     Twitter
     Vine
     WordPress

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  8. https://vicsmovieden.files.wordpress.com/2013/12/1374363610128.jpg
    Whose Network Are You Building?

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  9. What Is ?

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  10. A LinkedIn History
     LinkedIn started out in in 2002.
     The site officially launched on May 5, 2003. At the end of the first month in
    operation, LinkedIn had a total of 4,500 members in the network.
     Mission:
    Connect the world’s professionals to make them more productive and
    successful.
     Headquartered in Mountain View, California.
     Timeline - https://ourstory.linkedin.com/
    https://press.linkedin.com/about-linkedin

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  11. National Offices
     LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha, San
    Francisco, Sunnyvale and Washington D.C.
    https://press.linkedin.com/about-linkedin

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  12. International Offices
     International LinkedIn offices are located in
    Amsterdam, Bangalore, Beijing, Dubai, Dublin,
    Graz, Hong Kong, London, Madrid, Melbourne,
    Milan, Mumbai, Munich, New Delhi, Paris,
    Perth, São Paulo, Singapore, Stockholm,
    Sydney, Tokyo and Toronto.
    https://press.linkedin.com/about-linkedin

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  13. What Are The Features?
    http://41.media.tumblr.com/60c2bf4ef0b5ec62335009206b1d9d59/tumblr_o0fl6bUshK1sg8jd1o1_1280.png

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  14. Website Main Features
     Profile
     My Networks
     Jobs
     Interests

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  15. Website Main Features
     Profile
     My Networks
     Jobs
     Interests
     Online Profile
     https://www.linkedin.com/in/timbroadwater
     Summary, Experiences, Education, Certifications,
    Publications, Skills, Endorsements, Volunteer, Projects,
    Awards, Honors, Recommendations, Groups, Following
     More...
     Save Resume to PDF
     http://timbroadwater.com/wp-
    content/uploads/2016/04/LinkedIn-Resume.pdf

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  16. Website Main Features
     Profile
     My Networks
     Jobs
     Interests
     Connections
     Add Contacts
     Gmail, Yahoo, Hotmail, AOL, Other Email, Invite by
    Email, Import File
     People You May Know
     Find Alumni
     Change University, Attendee Year, etc.

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  17. Website Main Features
     Location
     Company Size
     Industry
     Specific Jobs
     http://bit.ly/1ROX4yH
     Job Description, Apply / Save, Competition
    Comparison, Hiring, Contacts, Meet the Team, Meet
    the Company, Similar Jobs
     Profile
     My Networks
     Jobs
     Interests

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  18. Website Main Features
     Companies
     Groups
     Articles & Resources
     Pulse
     https://www.linkedin.com/pulse/
     Articles like Medium, WordPress, A List Apart
     Education, SlideShare, Online Learning
     More later*
     Profile
     My Networks
     Jobs
     Interests

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  19. What About The Real World?
    https://twilightswarden.files.wordpress.com/2012/10/screenshot-lrg-16.png

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  20. Linked In The Real World
     Career Advising / Competitions
      https://tomorrow.linkedin.com/
     LinkedIn Skills Squad
    The LinkedIn Skills Squad, some of the most inspiring people in Europe,
    help you prepare for the future.
     https://youtu.be/EctprqbsA3c

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  21. Linked In The Real World
     Meetups / Networking Events
     WomenConnect
    Global event series for female senior sales leader, with an objective to encourage
    local networking and share ideas to help elevate career opportunities
     https://youtu.be/wjtNCMrLgfQ
     Bring In Your Parents Day
    LinkedIn Bring In Your Parents Day celebrates in video, recounting the biggest
    lessons people have learned from their parents.
     https://youtu.be/hRZ3XAIKOC8

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  22. Linked In The Real World
     Speaker Series
     The LinkedIn Speaker Series is one of our favorite ways to support our mission of
    making professionals more productive and successful. We do this by exposing our
    employees and members to inspiring ideas and innovative thinkers from around the
    globe. The program also reinforces one of our core company values – that
    relationships matter.
      http://speakers.linkedin.com/

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  23. How About Higher Education?
    http://i.kinja-img.com/gawker-media/image/upload/y19sdratnsjvkz2kdlrj.jpg

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  24. LinkedIn With Higher Education
     Students
     Alumni
     WVU

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  25. LinkedIn With Higher Education
     High School Students
     https://youtu.be/f16YqkyHqrY
     Youniversity
     https://www.linkedin.com/edu/
     University Rankings Based On Career Paths
     University Finder
     Field of Study Explorer
     Decision Board
     College Students
     Internships
     https://youtu.be/5yx_H04P58o
     Student Listing / Ranking
     https://www.linkedin.com/title/student-at-
    west-virginia-university
     Students
     Alumni
     WVU

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  26. LinkedIn With Higher Education
     Alumni Tool
     https://youtu.be/jtbyqIvS8Wk
     Alumni / Student Statistics
     http://bit.ly/208z0Mv
     Employment Outreach
     https://www.linkedin.com/company/west-
    virginia-
    university/careers?trk=careers_promo_module_d
    escription
     Engaging Alumni Groups
     https://www.linkedin.com/groups/37713/jobs
     Students
     Alumni
     WVU

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  27. LinkedIn With Higher Education
     WVU Page
     https://www.linkedin.com/company/west-
    virginia-university
     College / School Page & Promotion
      https://www.linkedin.com/edu/west-virginia-
    university-college-of-law-19713
      https://www.linkedin.com/edu/wvu-college-of-
    business-%26-economics-164212
     Department / Unit Networking & Promotion
     https://youtu.be/yF2x_PLF0O4
     Good - https://www.linkedin.com/company/west-
    virginia-university-hospitals
     Bad - https://www.linkedin.com/company/west-
    virginia-university-foundation-inc
     Students
     Alumni
     WVU

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  28. What Are The Benefits?
    http://i.imgur.com/qnB5FGi.jpg

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  29. LinkedIn Benefits
     LinkedIn is not a resume… it’s networking!
     People view LinkedIn as serving only two functions:
     Marketing yourself to prospective clients
     Finding new jobs
    … but it can do so much more!
     https://youtu.be/8gYrLFf-r5s

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  30. LinkedIn Benefits
     Benefits of a Profile
     Show people who you are, where you’ve come from
     Let others recommend and endorse you for your skills and past work
     Show off projects, pieces of work you’ve completed
     Get traffic to your website
    http://socialmediafuze.com/need-linkedin-business/

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  31. LinkedIn Benefits
     Benefits of Updates
     Get visitors to your new writing
     Share posts your followers will enjoy
     Build relationships with others who update their profile
     Constant reminder to your connections about your presence
    http://socialmediafuze.com/need-linkedin-business/

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  32. LinkedIn Benefits
     Benefits of Groups
     Traffic to blog posts, writing, or websites
     Access to experts in other areas
     Extensive network to connect with
    http://socialmediafuze.com/need-linkedin-business/

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  33. LinkedIn Benefits
     Benefits of Connections
     Email up to 50 people at a time
     Find Connections Feature
     Export Connections
     Introductions
     In Mail
    http://socialmediafuze.com/need-linkedin-business/

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  34. Need A Job?
    http://2.bp.blogspot.com/-i_eBAP8xzvY/U9U0OKbyQ3I/AAAAAAAAAOU/899tX6buGXU/s1600/Glaive.jpg

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  35. LinkedIn’s Revenue Stream
    https://content.linkedin.com/content/dam/press/images/Earnings-Donut-Graph_Q4-2015-.jpg

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  36. 414,000,000+ Registered Members
    https://content.linkedin.com/content/dam/press/images/414MUPDATED-current-Global-Membership.jpg

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  37. Professional Sharing
    http://www.siliconbeat.com/wp-content/uploads/2014/01/Share.jpg
     Employment Opportunities
     Knowledge
     Skills
     Professional Opportunities
     Stay in the Loop

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  38. What Are Some Best Practices?
    http://www.mafab.hu/static/2014t/285/06/25693_37.jpg

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  39. LinkedIn Best Practices
      https://youtu.be/Q-vvzKxya3c
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  40. LinkedIn Best Practices
     Seen at top of profile, search page, messages,
    invitations, people you may know
     Establishing Your Level (expert is 8 years)
     Identify who do you work with
     Identify what you do
     Use benefit that clients take
     “Expert at educating and motivating business
    owners and managers to improve sales and profit
    through effective marketing.”
     “Expert Designer and certified UX Architect who
    empowers education and information services to
    improve CX.”
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  41. LinkedIn Best Practices
     Mobile Telephone Number

     Email Address 
     You Can List 3: 
     Websites
     Blog
     RSS Feeds
     Portfolio
     Keywords
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  42. LinkedIn Best Practices
     What do you want viewers to do?
     Contact you?
     Work with you?
     Think about a call to action…
     Make a call to action 
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  43. LinkedIn Best Practices
     You can have up to 50
     Do Keyword Research 
     Only add the skills you want to add
     Focus on skills you are doing/who you are 
     You want the social proof of what it is you
    actually do
     It’s ok to remove skills and add new ones
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  44. LinkedIn Best Practices
     Use career / professional interests 
     Follow what you want to learn about 
     Join Groups in which you want to participate,
    and require you to participate 
     Don’t use personal interests 
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  45. LinkedIn Best Practices
     Use a Photo, it’s the 21st Century

     Use a Professional Photo

     Dress Professionally

     Don’t Connect / Consider Not Connecting to
    People Without Photos 
     Don’t use a candid photo 
     Maybe get help taking the photo?
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  46. LinkedIn Best Practices
     Connect with People You Have Worked With

     Connect with People You Have Attended School
    With

     Connect with People You Have Attended
    Certification/Workforce Development With

     Don’t Connect with people you don’t know 
     Recruiters will spam you!
     Recruiters want Your Connections!
     Don’t Connect with Friends 
     Don’t Connect with Students unless you their
    Faculty Adviser, Graduate Committee Member, or
    Supervisor - Don’t build a Student’s network for
    them! 
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  47. LinkedIn Best Practices
     Recommend First

     Ask Through LinkedIn

     Be specific

     Don’t use generalities like 
     “Pam is a great person”
     “Joe is a wonderful co-worker.”
     Do Unto Others
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  48. LinkedIn Best Practices
     Give Others Credit Where Credit is Due 
     List People Who Are Actual Connections 
     Include Graphic Portfolios from other websites
    when possible - Behance, DeviantArt, etc.

     Don’t list projects on which you have actually
    completed little / no work 
     Don’t list committee you’ve been involved with;
    this can go under Experience 
     Headline
     Contact Details
     Summary
     Skills
     Interests
     Photo
     Connections
     Recommendations
     Projects

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  49. Third-Party Applications?
    http://3.bp.blogspot.com/-TkoZJ8jqtVU/VLHaQg7QHLI/AAAAAAAAKfE/DSuz67JJ17I/s1600/Golden-Voyage-of-Sinbad-01-1.jpg

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  50. Other LinkedIn Applications
     Mobile App
     Lynda
     SlideShare
     Pulse
     API

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  51. Other LinkedIn Applications
     The LinkedIn Mobile App
    A faster way to tap into your professional world.
    Get news and info that matter for your
    professional day, a daily brief on what’s happening
    in your network, and a quick way to reach out and
    keep in touch – all on the LinkedIn app.
     Mobile App
     Lynda
     SlideShare
     Pulse
     API

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  52. Other LinkedIn Applications
     Lynda.com
    lynda.com is a leading online learning company
    that helps anyone learn business, software,
    technology and creative skills to achieve personal
    and professional goals.
     Mobile App
     Lynda
     SlideShare
     Pulse
     API

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  53. Other LinkedIn Applications
     SlideShare
    Founded in 2006 with the goal of making
    knowledge sharing easy, SlideShare joined the
    LinkedIn family in 2012 and has since grown into a
    top destination for professional content. With over
    18 million uploads in 40 content categories, it is
    today one of the top 100 most-visited websites in
    the world.
     Mobile App
     Lynda
     SlideShare
     Pulse
     API

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  54. Other LinkedIn Applications
     LinkedIn Pulse
    LinkedIn and Pulse.me have been fully integrated
    to offer a more relevant news experience with
    content tailored to your professional interests
    both on the Pulse app and on LinkedIn.com.
     Mobile App
     Lynda
     SlideShare
     Pulse
     API

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  55. Other LinkedIn Applications
     API (application program interface)
     LinkedIn Developers
     https://developer.linkedin.com/
     ProInsights
    It radically transforms your plain LinkedIn data
    into beautiful infographic.
     http://www.proinsights.me/
     Wice CRM
     https://wice.de/wice-crm/tour-durch-wice/
     Mobile App
     Lynda
     SlideShare
     Pulse
     API

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  56. What About Going Forward?
    http://3.bp.blogspot.com/-ZcSjSXmJcgk/UrZHkiglOAI/AAAAAAAAdOY/qvsu4aGrBEE/s1600/Ladyhawke.jpg

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  57. Going Forward
     Use LinkedIn 
     Where LinkedIn is going… controlling your economic destiny
     https://youtu.be/jm15S1QmOTw?t=1080
     Stay Updated with LinkedIn 
     Keep it Current & Export 
     http://rezscore.com/
     HigherEd Jobs
     Connect with people at workforce development 
     Connect with people at conferences 
     LinkedIn… connect to opportunity
     https://youtu.be/GBGCGSPSK3k

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  58. https://cdn1.vox-cdn.com/thumbor/HiExHWmmuWEvSuzRPOLxiUo9iHQ=/0x0:3000x1688/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/48634533/labyrinth.0.0.jpg
    The End. Questions?

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