Topics / Sections About Me What is LinkedIn Features of LinkedIn Website LinkedIn in the Real World LinkedIn in Higher Education Benefits of Using LinkedIn Best Practices Third-Party Applications Going Forward Discussion / Questions
About Me Gen X Meets Millennial K-12 Art Teacher BS / BA / AS 2001 Graphic Designer Software Trainer MA 2005 Adjunct Faculty Multimedia Designer Web Designer / Social Media Strategy 2007 (WVU) Instructional Designer 2011 Web Developer UXC Front-End Developer / UX Designer MFA 2014 UX Architect 2016
Gen X vs. Millennial Career Changes The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that. 90% of Millennials (born between 1977-1997) expect to stay in a job for less than three years, according to the Future Workplace survey, which means they would have 15 – 20 jobs over the course of their working lives! A 2012 survey by Net Impact found that 88% of Millennial workers considered “positive culture” important or essential to their dream job, and 86% said the same for work they found “interesting.” Job-hopping can speed career advancement and lead to greater job fulfillment, which is more important to Millennial workers than it was to any previous generation. http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare/#690dd5c85508
A LinkedIn History LinkedIn started out in in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. Mission: Connect the world’s professionals to make them more productive and successful. Headquartered in Mountain View, California. Timeline - https://ourstory.linkedin.com/ https://press.linkedin.com/about-linkedin
National Offices LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha, San Francisco, Sunnyvale and Washington D.C. https://press.linkedin.com/about-linkedin
International Offices International LinkedIn offices are located in Amsterdam, Bangalore, Beijing, Dubai, Dublin, Graz, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, New Delhi, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto. https://press.linkedin.com/about-linkedin
Website Main Features Profile My Networks Jobs Interests Connections Add Contacts Gmail, Yahoo, Hotmail, AOL, Other Email, Invite by Email, Import File People You May Know Find Alumni Change University, Attendee Year, etc.
Website Main Features Location Company Size Industry Specific Jobs http://bit.ly/1ROX4yH Job Description, Apply / Save, Competition Comparison, Hiring, Contacts, Meet the Team, Meet the Company, Similar Jobs Profile My Networks Jobs Interests
Website Main Features Companies Groups Articles & Resources Pulse https://www.linkedin.com/pulse/ Articles like Medium, WordPress, A List Apart Education, SlideShare, Online Learning More later* Profile My Networks Jobs Interests
Linked In The Real World Career Advising / Competitions https://tomorrow.linkedin.com/ LinkedIn Skills Squad The LinkedIn Skills Squad, some of the most inspiring people in Europe, help you prepare for the future. https://youtu.be/EctprqbsA3c
Linked In The Real World Meetups / Networking Events WomenConnect Global event series for female senior sales leader, with an objective to encourage local networking and share ideas to help elevate career opportunities https://youtu.be/wjtNCMrLgfQ Bring In Your Parents Day LinkedIn Bring In Your Parents Day celebrates in video, recounting the biggest lessons people have learned from their parents. https://youtu.be/hRZ3XAIKOC8
Linked In The Real World Speaker Series The LinkedIn Speaker Series is one of our favorite ways to support our mission of making professionals more productive and successful. We do this by exposing our employees and members to inspiring ideas and innovative thinkers from around the globe. The program also reinforces one of our core company values – that relationships matter. http://speakers.linkedin.com/
LinkedIn With Higher Education High School Students https://youtu.be/f16YqkyHqrY Youniversity https://www.linkedin.com/edu/ University Rankings Based On Career Paths University Finder Field of Study Explorer Decision Board College Students Internships https://youtu.be/5yx_H04P58o Student Listing / Ranking https://www.linkedin.com/title/student-at- west-virginia-university Students Alumni WVU
LinkedIn Benefits LinkedIn is not a resume… it’s networking! People view LinkedIn as serving only two functions: Marketing yourself to prospective clients Finding new jobs … but it can do so much more! https://youtu.be/8gYrLFf-r5s
LinkedIn Benefits Benefits of a Profile Show people who you are, where you’ve come from Let others recommend and endorse you for your skills and past work Show off projects, pieces of work you’ve completed Get traffic to your website http://socialmediafuze.com/need-linkedin-business/
LinkedIn Benefits Benefits of Updates Get visitors to your new writing Share posts your followers will enjoy Build relationships with others who update their profile Constant reminder to your connections about your presence http://socialmediafuze.com/need-linkedin-business/
LinkedIn Benefits Benefits of Groups Traffic to blog posts, writing, or websites Access to experts in other areas Extensive network to connect with http://socialmediafuze.com/need-linkedin-business/
LinkedIn Benefits Benefits of Connections Email up to 50 people at a time Find Connections Feature Export Connections Introductions In Mail http://socialmediafuze.com/need-linkedin-business/
Professional Sharing http://www.siliconbeat.com/wp-content/uploads/2014/01/Share.jpg Employment Opportunities Knowledge Skills Professional Opportunities Stay in the Loop
LinkedIn Best Practices Seen at top of profile, search page, messages, invitations, people you may know Establishing Your Level (expert is 8 years) Identify who do you work with Identify what you do Use benefit that clients take “Expert at educating and motivating business owners and managers to improve sales and profit through effective marketing.” “Expert Designer and certified UX Architect who empowers education and information services to improve CX.” Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices What do you want viewers to do? Contact you? Work with you? Think about a call to action… Make a call to action Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices You can have up to 50 Do Keyword Research Only add the skills you want to add Focus on skills you are doing/who you are You want the social proof of what it is you actually do It’s ok to remove skills and add new ones Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices Use career / professional interests Follow what you want to learn about Join Groups in which you want to participate, and require you to participate Don’t use personal interests Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices Use a Photo, it’s the 21st Century Use a Professional Photo Dress Professionally Don’t Connect / Consider Not Connecting to People Without Photos Don’t use a candid photo Maybe get help taking the photo? Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices Connect with People You Have Worked With Connect with People You Have Attended School With Connect with People You Have Attended Certification/Workforce Development With Don’t Connect with people you don’t know Recruiters will spam you! Recruiters want Your Connections! Don’t Connect with Friends Don’t Connect with Students unless you their Faculty Adviser, Graduate Committee Member, or Supervisor - Don’t build a Student’s network for them! Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices Recommend First Ask Through LinkedIn Be specific Don’t use generalities like “Pam is a great person” “Joe is a wonderful co-worker.” Do Unto Others Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
LinkedIn Best Practices Give Others Credit Where Credit is Due List People Who Are Actual Connections Include Graphic Portfolios from other websites when possible - Behance, DeviantArt, etc. Don’t list projects on which you have actually completed little / no work Don’t list committee you’ve been involved with; this can go under Experience Headline Contact Details Summary Skills Interests Photo Connections Recommendations Projects
Other LinkedIn Applications The LinkedIn Mobile App A faster way to tap into your professional world. Get news and info that matter for your professional day, a daily brief on what’s happening in your network, and a quick way to reach out and keep in touch – all on the LinkedIn app. Mobile App Lynda SlideShare Pulse API
Other LinkedIn Applications Lynda.com lynda.com is a leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals. Mobile App Lynda SlideShare Pulse API
Other LinkedIn Applications SlideShare Founded in 2006 with the goal of making knowledge sharing easy, SlideShare joined the LinkedIn family in 2012 and has since grown into a top destination for professional content. With over 18 million uploads in 40 content categories, it is today one of the top 100 most-visited websites in the world. Mobile App Lynda SlideShare Pulse API
Other LinkedIn Applications LinkedIn Pulse LinkedIn and Pulse.me have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com. Mobile App Lynda SlideShare Pulse API
Other LinkedIn Applications API (application program interface) LinkedIn Developers https://developer.linkedin.com/ ProInsights It radically transforms your plain LinkedIn data into beautiful infographic. http://www.proinsights.me/ Wice CRM https://wice.de/wice-crm/tour-durch-wice/ Mobile App Lynda SlideShare Pulse API
Going Forward Use LinkedIn Where LinkedIn is going… controlling your economic destiny https://youtu.be/jm15S1QmOTw?t=1080 Stay Updated with LinkedIn Keep it Current & Export http://rezscore.com/ HigherEd Jobs Connect with people at workforce development Connect with people at conferences LinkedIn… connect to opportunity https://youtu.be/GBGCGSPSK3k
https://cdn1.vox-cdn.com/thumbor/HiExHWmmuWEvSuzRPOLxiUo9iHQ=/0x0:3000x1688/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/48634533/labyrinth.0.0.jpg The End. Questions?
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