Community & Culture: tools for building a company for the present & future

A talk delivered at Parallel 18, a startup accelerator based in San Juan, Puerto Rico

1. ¡HOLA! TAYLOR BARNETT & TIM FALLS ~aka, TnT ~ Keen IO + Parallel 18 June 1-3 2016
2. THE TRIBESPERSON unsplash.com/@v_ill
3. 3 OUR TIME TOGETHER • Today (Wednesday) • Thursday • Friday Introductions - you - me - Keen IO - who? what? where? when? why? Things I plan to discuss Things we can discuss Questions: ask, plz! Office hours
4. 4 OUR TIME TOGETHER • Today (Wednesday) •Thursday • Friday Office hours!
5. 5 OUR TIME TOGETHER • Today (Wednesday) • Thursday •Friday Moar office hours! Introduction to Event Data & Analytics + Data Informed Product Development w/ Taylor
6. INTRODUCTIONS
7. 7 YOU
8. 8 ME TF@KEEN.IO @TIMFALLS
9. 9 ME TF@KEEN.IO @TIMFALLS
10. “I ❤ Puerto Rico” % - TIM FALLS
11. 11 KEEN IO 90s - High school classmates 2000s - Google, Salesforce 2011 - Burning Man 2012 - Techstars 2013 - Heavybit 2014 - Galvanize 2016 - Today! When?
12. Who?
13. San Francisco, CA Austin, TX Boston, MA Chicago, IL Dallas, TX Memphis, TN Denver, CO Greenville, SC Westminster, MD Salt Lake City, UT Seattle, WA Calgary, Canada Frankfurt, Germany somewhere, India Where?
14. “Keen IO is a people development company. We also deliver an awesome, powerful data analytics platform to our customers.” - KYLE WILD, CEO Why?
15. Platform and API for Analytics What?
16. Collect, import, & store data from users, websites, apps & smart devices. Query instantly to share results with teams & customers, anywhere.
17. NATIVE ANALYTICS
18. MOBILE AND WEARABLE
19. github.com/keen keen.chat @keen_io https://keen.io TURN EXPLORERS INTO DISCOVERERS.
20. Things I plan to discuss Things we can discuss Questions: ask, plz! About me About you About Keen IO OUR TIME TOGETHER TODAY (WEDNESDAY)
21. THINGS I PLAN TO DISCUSS Building a company for the present and the future… …through culture + community.
22. (OTHER) THINGS WE CAN DISCUSS hiring (and retaining) amazing people developers: evangelism, experience, marketing personal growth leadership international expansion business development (partnerships, etc) getting the most out of your accelerator experience email, data strategies working with remote teams GIFs
23. BUILDING A COMPANY FOR THE PRESENT AND FUTURE
24. Industrial Revolution /—Industrial Age—/ /—Information Age —/ Digital Revolution
25. Industrial Revolution /—Industrial Age—/ /—Information Age —/ Digital Revolution ?
26. THE PROVERBIAL SUN IS SETTING ON AN OLD WAY OF DOING BUSINESS…
27. …A NEW KIND OF COMPANY IS RISING UP.
28. an opportunity a paradigm shift a responsibility
29. What does our future look like? human-centric culturally-aware community-oriented widget-centric culturally-ignorant production-oriented
30. HUMAN-CENTRIC
31. WIDGETS HUMANS outputs inputs growth, self-actualization compassion, empathy customers=partners=investors=advisors=competitors
32. EXAMPLE Coaching programs
33. CULTURALLY-AWARE
34. EXAMPLES Mission (what you do) Vision (why you do it) Introspection Happy Hour
35. COMMUNITY-ORIENTED
36. RELATIONSHIPS ARE EVERYTHING Social capital The Golden Rule Inclusion, w/ great intention
37. EXAMPLE Revenue Engineering People Community
38. HOW TO COMMUNITY-ORIENT YOUR COMPANY
39. HOW TO COMMUNITY-ORIENT • Founders first • Prime the pump, lead by example • Dedicated (early) team member • Live the culture • Establish and maintain understanding • Communicate effectively and often • Build trust • Facilitate participation • Metrics matter
40. LIKELY HAZARDS • Misunderstanding, lack of empathy • Myopic / short-term-only thinking • Insufficient insight/analytics • Budgetary constraints • Reprioritization
41. CONCEPTUALIZING YOUR COMMUNITY
43. Keen IO Community Onion team - fam investor advisor mentor contributor community member customer acquaintance stranger/future friend fan - friend
45. Keen IO’s Community Commitment Curve discovers Keen IO, via WOM visits keen.io, learns more creates Keen IO account asks Q on Twitter, gets answer follows @Keen_IO, RT ❤ discovers keen.chat, joins Slack Team asks Q in Slack chat, gets A…from fellow community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast views webcast, builds project on Keen receives Keen swag/care package, tweets about it gets coffee with Keen team member, roaming office hours voluntarily organizes Happy Data Hour in home town delivers talk on data analytics, features Keen case study makes 1st (not last) OSS contribution visits Keen HQ during visit to SF • • • • • • • • • • • • • • • recommends Keen to team at work, intro to Keen sales joins Keen IO team, works remotely…? • • writes guest blog post highlighting Keen project
46. Business Benefits: referrals/testimonials signups/activation followership/audience opportunity creation (serendipity) product use case (examples) $’s saved: customer support time saved: content creation network-effect: ↑awareness software development future talent (recruiting pipeline)
49. • • • • • • • • • team - fam investor advisor mentor contributor community customer acquaintance stranger/ future friend fan - friend Curvy Onion
50. Community Engagement Score How effective is a given community effort in moving a person up & along the curve + toward the center of the onion
51. METRICS, PERFORMANCE, ANALYTICS, OH MY!
52. “Many of the things you can count, don’t count. Many of the things you can’t count, really count.” - ALBERT EINSTEIN
53. Quantitative 7% 8% 10% 11% 29% 35%
54. Qualitative
55. Community Engagement Score Data Collection Programmatic Sources Keen IO Intercom Eventbrite Meetup.com Github Slack Hubspot Twitter Youtube/Vimeo Forum Activity Manual Sources Forms/Surveys Interviews - internal/external Testimonials Feels [Mix of inbound/outbound]
56. REALITY Building a company is hard. You will face tough challenges. The best path follows the middle way.
57. REALITY Building a company is FUN! You will find BIG OPPORTUNITIES. The best path follows the middle way.
58. Industrial Revolution /—Industrial Age—/ /—Information Age —/ Digital Revolution ?
59. “…BECAUSE OUR FUTURES ARE BOUND TOGETHER…” unsplash.com/@v_ill
60. QUESTIONS? tf@keen.io @timfalls community@keen.io @keen_io
61. (OTHER) THINGS WE CAN DISCUSS hiring (and retaining) amazing people developers: evangelism, experience, marketing personal growth leadership international expansion business development (partnerships, etc) getting the most out of your accelerator experience email, data strategies working with remote teams GIFs