Cultura y Comunidad

Culture & Community: differentiating the companies of today and tomorrow.
A discussion led at Parallel 18 (a startup accelerator) in San Juan, Puerto Rico.

1. ¡HOLA! @timfalls tim@gnomadic.co timfalls.me Me llamo Timo
2. CULTURE & COMMUNITY: differentiating the companies of today and tomorrow @ Parallel 18 el 10 de mayo de 2017
3. CULTURA Y COMUNIDAD: differentiating the companies of today and tomorrow @ Parallel 18 el 10 de mayo de 2017
4. Introductions You Me Culture Community C+C Why? The value & benefits of investing in culture & community. How? Cultivate, sow, harvest. Helpful tools/frameworks Learnings & (additional) discussion AGENDA / ORDEN DEL DÍA uno dos tres
5. INTRODUCTIONS
6. YOU / USTEDES
7. ❤ ( ME / YO
8. ME / YO Community = a profession? … Unwittingly career in “community work” … Marketing Coordinator (aka, community pro in training) … Community team lead … Executive team member, VP Community … Internationally recognition, community “expert” … Self-employed community consultant
9. ¿ “CULTURE” ? “…to have a culture, is to inhabit a place sufficiently intensive to cultivate it—to be responsible for it, to respond to it, to attend to it caringly.” Philosopher Edward S. Casey (1996) “Culture is how organizations ‘do things’.” — Robbie Katanga “…the sum of values and rituals which serve as ‘glue’ to integrate the members of the organization.” — Richard Perrin sources: Wikipedia + Harvard Business Review
10. ¿ “CULTURA” ? the collective personality of the organization / company / ‘employee community’
11. PAUSE ⏸ HOW WOULD YOU DESCRIBE YOUR COMPANY’S CULTURE?
12. ¿ “COMMUNITY” ? Derives from: the Old French comuneté … Latin communitas "community", "public spirit" … (from Latin communis, "shared in common”) - source: Wikipedia Defined as: “a small or large social unit (group of people) who have something in common, such as norms, values, identity."
13. COMMUNITY + BUSINESS The various groups of people that make the company possible.
14. THE COMMUNITY ONION LA CEBOLLA DE LA COMUNIDAD
15. Employees Family Investors Advisors Mentors Partners Customers Vendors Acquaintances Future friends Fans Friends Advocates
16. THE COMMUNITY ONION credit: @elof
17. PAUSE ⏸ IDENTIFY THE COMMUNITIES AROUND YOU
18. THE CONNECTION BETWEEN CULTURE & COMMUNITY
19. EVERYTHING IS CONNECTED.
20. THE ROOTS OF YOUR COMMUNITY ARE BURIED IN YOUR CULTURE.
21. WHY IS CULTURE IMPORTANT TO YOUR STARTUP? WHY IS CULTURE IMPORTANT TO YOUR STARTUP? WHY IS CULTURE IMPERATIVE TO YOUR STARTUP?
22. RETURN ON CULTURAL INVESTMENT Better hires Better onboarding, decreased ramp times Improved employee performance Longer employee tenures OVERALL: Higher Employee Lifetime Value Source: Maia Josebachvili, Greenhouse.io
23. WHY IS COMMUNITY IMPORTANT TO YOUR STARTUP?
24. RETURN ON COMMUNITY INVESTMENT Customer Acquisition & Retention, Easier Product Development, More Aligned Market Awareness, Increased
25. COMMUNITY SUCCESS CASE STUDIES Sphero ▶ Techstars ▶ Disney ▶ Star Wars SendGrid ▶ Community ▶ Massive Growth
26. HOW DOES A LACK OF FOCUS ON CULTURE & COMMUNITY HINDER YOUR STARTUP’S SUCCESS?
27. Better Improved Easier Worse Diminished Harded Better Improved Easier
29. OKAY, SO HOW DO WE DO IT?
30. - ❤ CULTIVATE SOW NOURISH HARVEST
31. CULTIVATING CULTURE (INTERNAL) Resources Rituals Relationships
32. CULTIVATING CULTURE: RESOURCES (INTERNAL) Coaching Education/Training Methodologies/Processes
33. CULTIVATING CULTURE: RESOURCES, METHODOLOGIES (INTERNAL) Responsible Accountable Consulted Informed
34. CULTIVATING CULTURE: RITUALS (INTERNAL) Gratitude (eg, SendGrid, Techstars) Introspection (eg, Keen) Team Activities Celebrations
35. CULTIVATING CULTURE: RELATIONSHIPS (INTERNAL) Coworker friend
36. WITH CULTURAL CULTIVATION UNDERWAY… YOU’RE READY TO PLANT.
37. SOW SEEDS (INTERNAL/EXTERNAL)
38. NOURISH CROPS (INTERNAL/EXTERNAL)
39. HARVEST FRUITS -
40. Community Commitment Curve
41. • • • • • • Commitment Time Discover Join Community Contribute Lead Observe Join Company
42. ROTATING CROPS :
43. - ❤ CULTIVATE SOW NOURISH HARVEST
44. ACHIEVEMENT: UNLOCKED A conceptual framework for understanding “community” as it pertains to business / your company (including benefits) An understanding of how/where community is cultivated, sown, and grown. Tools to apply these learnings to your startup and bear the fruits of your labor.
45. LET’S CONTINUE THE CONVERSATION @timfalls tim@gnomadic.co timfalls.me CONTINUEMOS LA CONVERSACIÓN
46. (OTHER) THINGS WE CAN DISCUSS hiring (and retaining) amazing people developers: evangelism, experience, marketing personal growth leadership international expansion business development (partnerships, etc) getting the most out of your accelerator experience email, data strategies working with remote teams GIFs