Thousand Fifteen Tim Falls — VP, Community at Keen IO Thx David, starting from where he left off, let’s jump into this stuff! 15th (my dad’s b-day!) — you know how sometimes words sound weird, even though they’re not new to you?
between one musical note and another with one-quarter the wavelength or quadruple the frequency. The fourth harmonic, it is two octaves. It is referred to as a fifteenth because, in the diatonic scale, there are 15 notes between them if one counts both ends (as is customary). Two octaves do not make a sixteenth, but a fifteenth. In other contexts, the term two octaves is likely to be used.” wikipedia.org BTW, did you know? That happened to me with “fifteenth”, so…
development of (an art, science, etc.); foster verb (used with object) 1) to prepare and work on 3) to develop or improve by education or training 2) to promote or improve growth by labor and attention
art, science, etc.) 4) to promote the development of an art, science, etc. verb (used with object) 1) to prepare and work on 3) to develop or improve by education or training 2) to promote or improve growth by labor & attention
direct or position toward a particular object 1) bring into due relation to surroundings, circumstances, facts, etc. 2) familiarize (a person) with new surroundings or circumstances
in relation to the points of the compass; get the bearings of verb (used with object) 3) position toward a particular object 1) bring into due relation to surroundings, circumstances, facts, etc. 2) familiarize (a person) with new surroundings or circumstances
part of giving a talk. The slide where you talk about yourself. It has a tendency to feel self promotional. But that’s obviously not the intention of speakers, nor the desire of the audience. Reflecting: what is the intention? what do they want to hear? - establish credibility (beyond the fact that David vouched for me, what have I done to get me here?) - establish a greater level of intimacy w/audience (so that we’re connected in a way, and you know i’m a human like you, and maybe we have something in common (or not), and that’s what characterizes your mental mapping of me. So, to do that: Credibility (C) / Intimacy (I): - Pre-2009: farm boy from Indiana - 2009: moved to CO, started MBA, employee #4 at Techstars - Post 2009: #6 at SendGrid, 4 years, 250 employees, team of 15 - met David/CMX; tried to speak in I-IV, now speaking in V (I), - moved to SF (I), Keen (C), NOW (C) Other random stuff: - i love pitbulls, and i’ve lived with one (or more for the last 14 years) - in 2011 at the age of 29, i’d never left the US, so i changed my title from Marketing Coordinator to Community Guy — today, i’ve been to 30 - 29 of which were in the name of community-building
increasing my level of intimacy w/ you all: DO YOU LOVE WHAT YOU DO? do you love your job? the community profession? the things that occupy your time? *hands raise*
morning, and I immediately detected an uneasy feeling in my stomach… …it was from one our platform engineers - the community team (and folks from other teams) were doing community stuff - platform engineer felt weird about it (and here’s why…) - he felt comfortable telling us about his feelings - so he told us! and it sucked to hear :( …to be continued… [The rest of the story: closing SHARP
it in the morning, and I immediately detected an uneasy feeling in my stomach… …it was from one our platform engineers - the community team (and folks from other teams) were doing community stuff - platform engineer felt weird about it (and here’s why…) - he felt comfortable telling us about his feelings - so he told us! and it sucked to hear :( …to be continued… [The rest of the story: closing SHARP
typically performing sub-optimally and ultimately becoming unsustainable (in the absence of progress) 2. well-oriented, fully-integrated community programs = YAY! Assumptions Benefits*: - More effective execution against strategy/tactics. - Greater buy-in to community as a net-positive effort/investment - More well-rounded team members throughout co - Greater customer empathy, because higher touch interactions - Lesser need to track/measure/etc - Happier employee-base - because, let’s face it, what we do is really fun most of the time! - Greater reach/amplification through aggregate organization-wide personal networks (because more people will be better connected) - More efficient feedback loop → 1-2 people on community-team vs → 8-10 people from community+engineering+product+sales+etc - Stronger interpersonal relationships within the organization, *Note: most of these benefits are the same that we all recognize - but some are unique at the scale represented by participation of majority of the company
2. well-oriented, fully-integrated community programs = YAY! Assumptions A)a partially-integrated, poorly-oriented community program does not deliver ideal results; typically performing sub-optimally and ultimately becoming unsustainable (in the absence of progress)
Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
CMX Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
at CMX Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
time at CMX Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
Last time at CMX Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
$ Last time at CMX Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
$ ? Last time at CMX Summit East in BK in May: a theme emerged —> some organizations are “all-in, on-board, get it”; some are NOT; some are somewhere in between. You: reflect, locate yourself (community ) in the world (your company) Determine your position on the spectrum - everyone has their place. Ways to test/determine: - what is community’s representation at the BOD and/or overall company strategy level? - what percentage of company is dedicated to community? - are the founders community-minded? do/have they evangelized? —> what are their tendencies? - do you have a budget? what portion of total X budget does that represent? - what percentage of your coworkers understand what you do? - do you question your future existence as a community team/member? - what is the BOD’s level of commitment/buy-in to community? —> verbal signals, action-backed @ Keen IO: community is 1 of 4 disciplines represented at the strategy team level: Revenue, Engineering, People, Community — and at BOD meetings
location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
your relative location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
your relative location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
it better With your relative location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
it better With your relative location in mind, it’s time to orient yourselves in your desired direction. First, a decision - 3 options: —> bail/abort mission —> deal with it (hey, why is that ok with you?) —> make it better (but how?!) How committed are you to this company, team, product, people? - we’ll assume you take the 3rd option: make it better.
move down the path of plan and execute… As a speaker on a stage, I can’t make your plan for you. But I can give you some special powerups to use along the way. Think: What can you do to move your organization in a positive direction along the spectrum?
be fully understood/appreciated. Even those willing/capable of understanding/appreciating before experiencing will do so even more when the first-hand experience actually happens. A shared experience - especially one of great significance, like attending your first X or going to Y city/country for the first time - is of the most powerful connectors betw people, ideals, concepts, experiences
already included - you just need to help them realize it. It’s not about pulling people into a thing. It’s about empowering people to be more involved in that toward which they naturally gravitate. Give permission to do what they’d do if they knew they had permission. Include others in what you are doing in community-land. Get involved in what they are doing in [insert dept here]-land. You support others —> they see/feel impact, understand value, recognize ways in which they can get involved and feel inspired to do so. It’s a virtuous cycle! (kinda like the moon’s;) Don’t worry about “stepping on toes” — in fact, step on all the toes! - Gently - Each step = welcome reminder of your existence and ability to contribute to their success; not as a rude interruption that disturbs their progress. Participate. Empathize. Help. Ask Q’s. Request a fresh perspective / provide your own. EXAMPLES: - hackathons, docs-athons, write-athons - meetups, workshops, - attending/speaking at conferences, - meeting customers,
them and they didn’t work? Ask yourself: Why do you love what you do? What part of what you do do you love most? —> share THAT experience w/ others. Based on the likenesses you and she probably have (ie, culture fit at the same company), she’ll likely appreciate the experience as well. (but just like all things, it won’t always work)
already tried them and they didn’t work? Ask yourself: Why do you love what you do? What part of what you do do you love most? —> share THAT experience w/ others. Based on the likenesses you and she probably have (ie, culture fit at the same company), she’ll likely appreciate the experience as well. (but just like all things, it won’t always work)
http://trustedadvisor.com/ + (reliability) + (intimacy) < > How do you maximize/minimize each in the most appropriate manner How does this answer differ for various audiences?
and responsibilities - create visibility into what you do - allows others to tap into that through contribution, inquiry, etc If done org-wide, community team gains visibility into what others are doing and where they can best contribute Citation: questionable/debated - :P
roles and responsibilities - create visibility into what you do - allows others to tap into that through contribution, inquiry, etc If done org-wide, community team gains visibility into what others are doing and where they can best contribute Citation: questionable/debated - :P
community’s roles and responsibilities - create visibility into what you do - allows others to tap into that through contribution, inquiry, etc If done org-wide, community team gains visibility into what others are doing and where they can best contribute Citation: questionable/debated - :P
of community’s roles and responsibilities - create visibility into what you do - allows others to tap into that through contribution, inquiry, etc If done org-wide, community team gains visibility into what others are doing and where they can best contribute Citation: questionable/debated - :P
understanding/expectations of community’s roles and responsibilities - create visibility into what you do - allows others to tap into that through contribution, inquiry, etc If done org-wide, community team gains visibility into what others are doing and where they can best contribute Citation: questionable/debated - :P
understanding/expectations of community’s roles and responsibilities - create visibility into what you do - allows others to tap into that through contribution, inquiry, etc If done org-wide, community team gains visibility into what others are doing and where they can best contribute Citation: questionable/debated - :P
things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
by community Reframe: less about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
by community Reframe: less about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
by community you are the cultivators Reframe: less about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
by community you are the cultivators find self (baseline) — set course (plan) — move fwd (execute) Reframe: less about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
by community you are the cultivators find self (baseline) — set course (plan) — move fwd (execute) Reframe: less about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
inclusion — communication — trust catalyzes adaptation (survival) orientation guided by community you are the cultivators find self (baseline) — set course (plan) — move fwd (execute) Reframe: less about fixing what’s broken, and more about doing things differently to lay groundwork; being proactive by implementing now for success then, as opposed to being reactive and being aught off guard when reaction is truly needed.
with taking on these challenges and putting in place these mechanisms, you can move your way down the spectrum and get closer and closer to YAY, Community (and all the benefits included)
that comes with taking on these challenges and putting in place these mechanisms, you can move your way down the spectrum and get closer and closer to YAY, Community (and all the benefits included)
experience/self-improvement that comes with taking on these challenges and putting in place these mechanisms, you can move your way down the spectrum and get closer and closer to YAY, Community (and all the benefits included)
and experience/self-improvement that comes with taking on these challenges and putting in place these mechanisms, you can move your way down the spectrum and get closer and closer to YAY, Community (and all the benefits included)
and experience/self-improvement that comes with taking on these challenges and putting in place these mechanisms, you can move your way down the spectrum and get closer and closer to YAY, Community (and all the benefits included)