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Curation Fundamentals: How & Why to Get Started with Curation

Mike Taylor
October 07, 2021

Curation Fundamentals: How & Why to Get Started with Curation

by Mike Taylor
http://mike-taylor.org

Mike Taylor

October 07, 2021
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  1. Curation
    Fundamentals
    How and Why to Get
    Started with Curation
    Mike Taylor | mike-taylor.org

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  2. mike-taylor.org/curation
    Learning While Working

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  3. POLL
    How familiar are you with curation?
    A = I’m totally new to it and want to know more…
    B = I’m interested in the concept…
    C = I’m an active curator of learning…

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  4. What is
    curation?

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  5. Robin Good
    “Curation is about making sense of a
    topic/issue/event /person/ product
    etc for a specific audience.”

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  6. “Curation is using your expertise
    in a field to gather great content
    around a specific theme and
    present that content in a way
    that will educate others.”
    http://connect.mit.edu/blog/curated-content-about-curated-content
    Stephanie Hatch Leishman

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  7. Why curate?

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  8. Why train?

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  9. Curation is
    central to L&D

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  10. Analyze
    & Set Goals
    Create
    & Collaborate
    Deliver,
    Publish &
    Share
    Measure
    Maintain,
    Expire &
    Destroy
    COURSES
    CURATION
    Curate

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  11. https://modernworkplacelearning.com/magazine/what-does-this-years-learning-in-the-workplace-survey-say-about-the-state-and-maybe-the-fate-of-ld/
    1 Daily work experiences (ie doing the day job) 93%
    2 Knowledge sharing within your team 90%
    3 Web search (eg Google) 79%
    4 Web resources (eg videos, podcasts, articles) 76%
    5 Manager feedback and guidance 74%
    6 Professional networks and communities 72%
    7 Coach or mentor feedback and guidance 65%
    8 Internal resources (eg documents, guides, etc) 60%
    9 Blogs and news feeds 56%
    10 E-Learning (eg online courses for self-study) 41%
    11 Conferences and other professional events 35%
    12 Classroom training 31%
    Jane Hart’s Learning in the Workplace Survey
    Curatable
    Common
    L&D focus
    % VI+Ess

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  12. In times of information super-abundance people
    start to look for, and appreciate, the
    contribution from a trusted, expert guide who
    can provide them with “intellectual binoculars”.
    https://medium.com/content-curation-official-guide/10-the-rise-of-trusted-guides-14a792f08ee7
    Robin Good

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  13. CHAT
    What is your favorite example
    of content curation?

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  14. News

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  15. Personal

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  16. A personal favorite and one of the best
    Marketing / L&D

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  18. View Slide

  19. Product Info Ebooks User-generated
    content
    Templates Webinars Jobs

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  20. Benefits of Curation?

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  21. Benefits of Curation
    give people what
    they really
    need & want
    saving people
    time
    reducing
    costs
    help organization
    stay agile
    provide a more
    responsive
    service
    help teams
    stay smart
    build your own
    expertise
    creating a lasting
    resource
    encourage
    sharing and
    working out loud
    deliver at
    point of need
    supplement
    exiting programs
    harness collective
    intelligence

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  22. How it works

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  23. Aggregation vs Curation
    Aggregation is automated. Curation is manual.

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  24. Aggregation
    Typically, keyword driven (algorithms)
    + Fast
    + Many sources
    - No quality check/validation
    - Often lacks proper context

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  25. Curation
    Why are you curating?
    Who are you curating for?
    - Time investment
    + Check for quality & context
    + More options and control for distribution

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  26. Automatic vs Manual

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  27. Best of Both

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  28. More signal.
    Less noise.

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  29. Getting
    Started

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  30. Simple
    Find great things
    Share them with
    your audience

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  31. A bit less simple
    Where do you look for content?
    How do you find the best stuff?
    How do you find the time to do it well?
    What do you do with it once you find it?

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  32. mike-taylor.org/curation

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  33. Curation
    Steps
    Goal
    Skills/
    Topics
    Sources
    Process +
    Add
    Value
    Sharing
    Evaluate/
    Feedback

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  34. HAROLD JARCHE
    jarche.com

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  35. Seek »
    *https://jarche.com/2014/02/the-seek-sense-share-framework/
    Process, Verify,
    Add Value
    Discover & receive
    info efficiently
    Save, Share,
    Publish, Do
    Sense » Share*

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  36. https://bethkanter.org/content-curation-101/
    15-30 mins/day 30-60 mins /day
    or ~2-4 hrs/week
    Depends on
    audience & channels

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  37. SEEK
    Most of a curator’s time
    is spent discovering
    valuable content

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  38. Getting
    information is
    often like drinking
    from the fire hose.

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  40. *@&^#!

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  41. Step 1:
    Information
    Delivery INFO
    DELIVERY

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  44. Step 2:
    Information
    Filtering

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  46. HOW MANY
    CHANNELS?
    Websites Email Twitter
    Pinterest
    YouTube Reddit

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  47. CONSOLIDATE
    Websites
    Email
    Twitter
    Pinterest
    YouTube
    Reddit

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  48. Rich Site Summary
    Really simple Syndication
    (Feed Readers)
    RSS

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  50. Every new blog post,
    article or update from your
    favorite sites in one place

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  51. Like
    Magic!

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  52. sources

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  53. Control What, When & Where
    A-List Everyday
    B-List 2-3x/week
    Everything Else 2-3x/month

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  54. STOCKS vs FLOWS
    COURSES
    Dated quickly
    Closed/Isolated
    Slow
    Inflexible
    Expensive
    CURATION
    Current
    Connected
    Quick/Agile
    Flexible
    “Free”*

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  55. Creation
    Knowledge Stocks
    How do these
    get refreshed?
    As the pace of change accelerates, the value
    of any stock of knowledge depreciates faster.

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  56. Creation CONSUMPTION
    Publish
    Push vs Pull

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  57. Creation CONSUMPTION
    Publish
    Push vs Pull
    Info delivery
    & Filtering

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  58. CONVERSATION
    Creation CONSUMPTION
    Publish
    + external
    Knowledge
    + co-creation
    + Curation
    + TACIT Knowledge

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  59. CONVERSATION
    Creation CONSUMPTION
    Publish
    + external info
    +co-creation
    + Curation
    Knowledge Flow
    continually refresh our knowledge by
    participating in relevant flows

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  60. SHARE
    Share / Publish

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  61. Sharing helps
    accelerate learning.

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  62. Time
    Ability
    Beginner
    Pro
    YOU
    CAN’T
    SHORTEN
    THIS
    How to be an expert

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  63. Time
    Ability
    Beginner
    Pro
    YOU CAN SHORTEN THIS!
    How to be an expert

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  64. Time
    Ability
    Beginner
    Pro
    YOU CAN SHORTEN THIS!
    How to be an expert

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  65. Time
    Ability
    Beginner
    Pro
    How to be an expert

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  66. Endless Sharing Options
    Social Media
    • Pinterest*
    • Diigo*
    • Twitter
    • LinkedIn
    • Facebook
    • Buffer
    • Hootsuite
    • Yammer
    Websites/Blogs
    • WordPress
    • Blogger
    • Medium
    • Zeef
    • Sharepoint
    • Jive, etc
    • Curatr
    • MS Teams
    Newsletters
    • MailChimp
    • Mailerlite
    • Refind
    • Revue
    • Goodbits
    • TinyLetter
    • Drip

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  67. 1-Click Saving/Sharing*
    Email into most for free!

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  68. What does it
    look like?

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  69. LinkedIn Learning Playlists

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  70. Anders Pink

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  71. Degreed

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  72. Croncycle

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  73. An LXP is turbo-charged curation
    Guidance or insight into what
    skills employees should be
    developing
    [Goal & Topics]
    Diversity of learning experiences
    and content (user-generated
    content, social learning, articles,
    videos, classes, etc.).
    [Sources]
    The ability to recommend and
    connect users with relevant
    resources, experts, and
    experiences
    [Process & Add Value, Sharing]
    A process to provide feedback on
    users’ progress, offering both
    guidance for employees and
    visibility for the organization
    [Evaluate & Feedback]

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  74. Curation
    Steps
    Goal
    Topics
    Sources
    Process +
    Add
    Value
    Sharing
    Evaluate/
    Feedback

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  75. TOP TIPS!
    TO LAUNCH YOUR
    CURATION PRACTICE

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  76. Be ruthlessly efficient with
    your curation strategy

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  77. Curate the
    curators.

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  78. Strive for 25
    You can build a strong curation
    process on 25 good sources.

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  79. Mobile Apps
    Read on the go and tap
    windows of opportunity

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  80. Look for add-ins
    Many tools have browser add-
    ins that streamline the process
    Many services work with email too

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  81. Curation Control Panel
    Share/
    Publish
    Save/
    Organize
    Subscribe
    in Feedly

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  82. Zapier
    Connect your tools & platforms
    with each other for a curation
    ecosystem

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  83. Dedicate Time
    Put it on your calendar and
    make it a habit. Even just
    10min/day or 1hr/week

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  84. Pro Tip:
    Speed up
    collection
    Airtable
    Citable

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  85. Pro Tip:
    Yes, you can have it both ways
    Manage Display
    Google Sheets/Airtable Spreadsimple/Softr

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  86. Success Factors
    Efficient process
    Easy opt-in / out
    Searchable/
    accessible archives

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  87. TL:DR
    3 QUESTIONS TO GUIDE YOU

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  88. Finding Content That Resonates
    Goals & Pain Points
    Financial advisor
    Sample topic:
    Retirement savings
    Sample share:
    5 Easy Ways to Save More for
    Retirement
    Information
    They Want
    Software Sales
    Sample topic: Blockchain technology
    Sample share:
    How Blockchain Will Change Every Department
    in Your Company
    Awareness They Need
    Mortgage advisor
    Sample topic:
    Real Estate trends
    Sample share:
    What Buyers Need to Know About
    Home Prices This Year

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  89. CHAT
    What are your
    takeaways?

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  90. #LWW19 @tmiket
    ALL THE STUFF
    Drop your email here and
    I’ll send you everything.
    https://gettalk.at/bcg
    [email protected]

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