Curation Fundamentals: How & Why to Get Started with Curation

by Mike Taylor
http://mike-taylor.org

Transcript

1. Curation Fundamentals How and Why to Get Started with Curation Mike Taylor | mike-taylor.org
2. mike-taylor.org/curation Learning While Working
3. POLL How familiar are you with curation? A = I’m totally new to it and want to know more… B = I’m interested in the concept… C = I’m an active curator of learning…
4. What is curation?
5. Robin Good “Curation is about making sense of a topic/issue/event /person/ product etc for a specific audience.”
6. “Curation is using your expertise in a field to gather great content around a specific theme and present that content in a way that will educate others.” http://connect.mit.edu/blog/curated-content-about-curated-content Stephanie Hatch Leishman
7. Why curate?
8. Why train?
9. Curation is central to L&D
10. Analyze & Set Goals Create & Collaborate Deliver, Publish & Share Measure Maintain, Expire & Destroy COURSES CURATION Curate
11. https://modernworkplacelearning.com/magazine/what-does-this-years-learning-in-the-workplace-survey-say-about-the-state-and-maybe-the-fate-of-ld/ 1 Daily work experiences (ie doing the day job) 93% 2 Knowledge sharing within your team 90% 3 Web search (eg Google) 79% 4 Web resources (eg videos, podcasts, articles) 76% 5 Manager feedback and guidance 74% 6 Professional networks and communities 72% 7 Coach or mentor feedback and guidance 65% 8 Internal resources (eg documents, guides, etc) 60% 9 Blogs and news feeds 56% 10 E-Learning (eg online courses for self-study) 41% 11 Conferences and other professional events 35% 12 Classroom training 31% Jane Hart’s Learning in the Workplace Survey Curatable Common L&D focus % VI+Ess
12. In times of information super-abundance people start to look for, and appreciate, the contribution from a trusted, expert guide who can provide them with “intellectual binoculars”. https://medium.com/content-curation-official-guide/10-the-rise-of-trusted-guides-14a792f08ee7 Robin Good
13. CHAT What is your favorite example of content curation?
14. News
15. Personal
16. A personal favorite and one of the best Marketing / L&D
19. Product Info Ebooks User-generated content Templates Webinars Jobs
20. Benefits of Curation?
21. Benefits of Curation give people what they really need & want saving people time reducing costs help organization stay agile provide a more responsive service help teams stay smart build your own expertise creating a lasting resource encourage sharing and working out loud deliver at point of need supplement exiting programs harness collective intelligence
22. How it works
23. Aggregation vs Curation Aggregation is automated. Curation is manual.
24. Aggregation Typically, keyword driven (algorithms) + Fast + Many sources - No quality check/validation - Often lacks proper context
25. Curation Why are you curating? Who are you curating for? - Time investment + Check for quality & context + More options and control for distribution
26. Automatic vs Manual
27. Best of Both
28. More signal. Less noise.
29. Getting Started
30. Simple Find great things Share them with your audience
31. A bit less simple Where do you look for content? How do you find the best stuff? How do you find the time to do it well? What do you do with it once you find it?
32. mike-taylor.org/curation
33. Curation Steps Goal Skills/ Topics Sources Process + Add Value Sharing Evaluate/ Feedback
34. HAROLD JARCHE jarche.com
35. Seek » *https://jarche.com/2014/02/the-seek-sense-share-framework/ Process, Verify, Add Value Discover & receive info efficiently Save, Share, Publish, Do Sense » Share*
36. https://bethkanter.org/content-curation-101/ 15-30 mins/day 30-60 mins /day or ~2-4 hrs/week Depends on audience & channels
37. SEEK Most of a curator’s time is spent discovering valuable content
38. Getting information is often like drinking from the fire hose.
40. *@&^#!
41. Step 1: Information Delivery INFO DELIVERY
44. Step 2: Information Filtering
46. HOW MANY CHANNELS? Websites Email Twitter Pinterest YouTube Reddit
47. CONSOLIDATE Websites Email Twitter Pinterest YouTube Reddit
48. Rich Site Summary Really simple Syndication (Feed Readers) RSS
50. Every new blog post, article or update from your favorite sites in one place
51. Like Magic!
52. sources
53. Control What, When & Where A-List Everyday B-List 2-3x/week Everything Else 2-3x/month
54. STOCKS vs FLOWS COURSES Dated quickly Closed/Isolated Slow Inflexible Expensive CURATION Current Connected Quick/Agile Flexible “Free”*
55. Creation Knowledge Stocks How do these get refreshed? As the pace of change accelerates, the value of any stock of knowledge depreciates faster.
56. Creation CONSUMPTION Publish Push vs Pull
57. Creation CONSUMPTION Publish Push vs Pull Info delivery & Filtering
58. CONVERSATION Creation CONSUMPTION Publish + external Knowledge + co-creation + Curation + TACIT Knowledge
59. CONVERSATION Creation CONSUMPTION Publish + external info +co-creation + Curation Knowledge Flow continually refresh our knowledge by participating in relevant flows
60. SHARE Share / Publish
61. Sharing helps accelerate learning.
62. Time Ability Beginner Pro YOU CAN’T SHORTEN THIS How to be an expert
63. Time Ability Beginner Pro YOU CAN SHORTEN THIS! How to be an expert
64. Time Ability Beginner Pro YOU CAN SHORTEN THIS! How to be an expert
65. Time Ability Beginner Pro How to be an expert
66. Endless Sharing Options Social Media • Pinterest* • Diigo* • Twitter • LinkedIn • Facebook • Buffer • Hootsuite • Yammer Websites/Blogs • WordPress • Blogger • Medium • Zeef • Sharepoint • Jive, etc • Curatr • MS Teams Newsletters • MailChimp • Mailerlite • Refind • Revue • Goodbits • TinyLetter • Drip
67. 1-Click Saving/Sharing* Email into most for free!
68. What does it look like?
69. LinkedIn Learning Playlists
70. Anders Pink
71. Degreed
72. Croncycle
73. An LXP is turbo-charged curation Guidance or insight into what skills employees should be developing [Goal & Topics] Diversity of learning experiences and content (user-generated content, social learning, articles, videos, classes, etc.). [Sources] The ability to recommend and connect users with relevant resources, experts, and experiences [Process & Add Value, Sharing] A process to provide feedback on users’ progress, offering both guidance for employees and visibility for the organization [Evaluate & Feedback]
74. Curation Steps Goal Topics Sources Process + Add Value Sharing Evaluate/ Feedback
75. TOP TIPS! TO LAUNCH YOUR CURATION PRACTICE
76. Be ruthlessly efficient with your curation strategy
77. Curate the curators.
78. Strive for 25 You can build a strong curation process on 25 good sources.
79. Mobile Apps Read on the go and tap windows of opportunity
80. Look for add-ins Many tools have browser add- ins that streamline the process Many services work with email too
81. Curation Control Panel Share/ Publish Save/ Organize Subscribe in Feedly
82. Zapier Connect your tools & platforms with each other for a curation ecosystem
83. Dedicate Time Put it on your calendar and make it a habit. Even just 10min/day or 1hr/week
84. Pro Tip: Speed up collection Airtable Citable
85. Pro Tip: Yes, you can have it both ways Manage Display Google Sheets/Airtable Spreadsimple/Softr
86. Success Factors Efficient process Easy opt-in / out Searchable/ accessible archives
87. TL:DR 3 QUESTIONS TO GUIDE YOU
88. Finding Content That Resonates Goals & Pain Points Financial advisor Sample topic: Retirement savings Sample share: 5 Easy Ways to Save More for Retirement Information They Want Software Sales Sample topic: Blockchain technology Sample share: How Blockchain Will Change Every Department in Your Company Awareness They Need Mortgage advisor Sample topic: Real Estate trends Sample share: What Buyers Need to Know About Home Prices This Year
89. CHAT What are your takeaways?
90. #LWW19 @tmiket ALL THE STUFF Drop your email here and I’ll send you everything. https://gettalk.at/bcg mike@mike-taylor.org