Designing a successful L&D content strategy

Welcome to an enlightening journey where we tackle the overwhelming world of learning content! Led by experts Bianca Baumann and Mike Taylor, this webinar is your ticket to mastering content strategy in the realm of learning and development.

Are You Drowning in Content?

Ever felt swamped by an endless sea of learning materials? Fear not! We're here to throw you a lifeline and transform that feeling of drowning into a sense of empowerment. Discover how to manage and maintain your content effortlessly, turning chaos into clarity.

Your Game Plan for Success

Embark on a strategic expedition with our three-part game plan:

* The Essence of Content Strategy: Unlock the basics of delivering the right content to the right people at the right place and time.

* The Content Audit: Dive into your content attic and unearth hidden treasures to boost learner engagement with relevant materials.

* Repurpose & Retire Content: Learn how to save time and make informed decisions about repurposing or retiring content based on data.

The Heart of Content Strategy

Content strategy is more than just organizing information. It's about creating and using content to achieve your goals. From understanding learner needs to delivering valuable content, we'll guide you through a roadmap to success.

Why Content Strategy Matters

Content strategy is essential for several reasons:

* It ensures your content is relevant, engaging, and aligned with business goals.
* It helps you efficiently use resources and measure the impact of your content.
* It enables you to send the right content to the right people at the right time and place.

The Content Audit: Your Roadmap to Clarity

A content audit is your deep dive into what's working, what needs a refresh, and what needs to go. By identifying gaps, boosting engagement, and assessing relevance, you'll be able to make informed decisions about your learning content.

Repurposing & Retiring Content: Maximizing Impact

Discover the art of repurposing content to extend its reach and impact. Learn how to save time, improve engagement, and increase content visibility. We'll also explore the importance of retiring outdated content to maintain a vibrant and valuable content ecosystem.

Join us and the #WLCCD movement to transform your content strategy from clutter to clarity.

Watch the recording and grab the resources at HTTP://hubs.ly/Q02snDz50

Transcript

1. Bianca Baumann, Mike Taylor & Roy de Vries World Learning Content Cleanup Day Designing A Successful Learning Content Strategy
2. Bianca Baumann VP Learning Solutions & Innovation, Ardent Mike Taylor Learning Consultant, Nationwide Roy De Vries Learning Innovator, aNewSpring
3. World Learning Content Cleanup Day #WLCCD
4. Inventory Your Content 2 Today will be successful if ___?
5. Ever feel like you’re drowning in content? #WLCCD
6. What if you could easily manage & maintain it instead? #WLCCD
8. Our Game Plan 01 The Essence of Content Strategy The basics about how to send the right content to the right people at the right place and time. #WLCCD
9. Our Game Plan 01 The Essence of Content Strategy The basics about how to send the right content to the right people at the right place and time. 02 The Content Audit How to find hidden treasures in your content attic and boost learner engagement with relevant content. #WLCCD
10. Our Game Plan 01 The Essence of Content Strategy The basics about how to send the right content to the right people at the right place and time. 02 The Content Audit How to find hidden treasures in your content attic and boost learner engagement with relevant content. 03 Repurpose & Retiring Content How to save time when creating content and how data can help you make decisions about retiring content. #WLCCD
11. Essence of Content Strategy creating and using content to achieve goals
12. Inventory Your Content 2 What is one word that describes your content strategy? Please use the chat window
13. What is content?
14. Avinash Kaushik Google Digital Marketing Evangelist Content is anything that adds value to the reader's life.
15. CONTENT FORMAT CHANNELS Useful information that an audience will consume consisting of written words, images, multimedia, links, etc. Video, eLearning, ILT/VLT, Microlearning, Case Studies, Job Aids/Performance Support, Social Learning, Podcasts, Articles, Email LMS, LXP, Intranet, SharePoint, Social Platforms (Yammer, Viva, etc.), Email, Instant Messaging, Forums / Communities, Collaboration
16. CONTENT FORMAT CHANNELS Useful information that an audience will consume consisting of written words, images, multimedia, links, etc. Video, eLearning, ILT/VLT, Microlearning, Case Studies, Job Aids/Performance Support, Social Learning, Podcasts, Articles, Email LMS, LXP, Intranet, SharePoint, Social Platforms (Yammer, Viva, etc.), Email, Instant Messaging, Forums / Communities, Collaboration
17. CONTENT FORMAT CHANNELS Useful information that an audience will consume consisting of written words, images, multimedia, links, etc. Video, eLearning, ILT/VLT, Microlearning, Case Studies, Job Aids/Performance Support, Social Learning, Podcasts, Articles, Email LMS, LXP, Intranet, SharePoint, Social Platforms (Yammer, Viva, etc.), Email, Instant Messaging, Forums / Communities, Collaboration
18. I need a 30-minute e-learning module, now!
19. OK. Coming right up!
20. Focusing on how to deliver neglects the needs of the learner
21. Think outside the L&D box. If we focus on format-free, structured content, we shift the focus from how we deliver to what and why we deliver, making content relevant and valuable.
22. “Content strategy plans for the creation, publication, and governance of useful, usable content.” - Kristina Halvorson
23. Content strategy is the roadmap for creating and using content to achieve goals.
24. A roadmap from understanding learners' needs to delivering valuable content.
25. MEASURABLE Measure & refine for continuous improvement. ENGAGING Align resources and focus on creating the right content. EFFICIENT Repurpose content & embrace variety using different channels. EFFECTIVE Send the right content to the right people, at the right time, and place. RELEVANT Align content to business goals to ensure content is relevant. Why does it matter? INFORMED Know what content exists, what should be created, and what is no longer in use.
26. Know your audience Measure & refine for continuous improvement Best mix of formats & channels 3 Important Things
27. Content Strategy Planning Creation Maintenance/ Governance Publication
28. Planning Creation Maintenance/ Governance Publication Content audit: What do you already have in place? Content strategy plan: How can you get organized, set goals, and go about creating content? Content Strategy
29. Content Strategy Planning Creation Maintenance/ Governance Publication Repurposing content: How can you use content that’s already in place in new ways? Content curation: Where can you curate content from to augment what you already have? Crowdsourced content: How can you leverage the power of your organization to create content?
30. Content Strategy Planning Creation Maintenance/ Governance Publication Selection of content channels: How can you best reach your audience? Promotion of content: How can you let your learners know about new content?
31. Content Strategy Planning Creation Maintenance/ Governance Publication Maintenance and updates: How do you update and maintain content so it stays relevant? Measure success: How do you know your content is effective?
32. Content Audit Know the gems from the cobwebs
33. A deep dive into your content to identify: what's working what needs a refresh what needs to just go away What is a content audit?
34. Purpose of the Content Audit Identify Gaps Boost Engagement Assess Relevance Verify formats, usage & needs
35. 1 Inventory your content Running an Effective Learning Content Audit
36. Define Your Objectives 1 INVENTORY Learning Content Content types Content Channels
37. Running an Effective Learning Content Audit 1 Inventory your content 2 Create criteria & categorize
38. Inventory Your Content 2 CRITERIA EXAMPLE Need: Make all content available through mobile devices. Criteria: How easy is it to access the content on a mobile device? More Criteria • How often is content being accessed on a weekly basis? • How useful is the content to our learners? • How easy is it to find content?
39. Inventory Your Content 2 Data is your compass Use it to curate, repurpose, and create a great learning experience.
40. Running an Effective Learning Content Audit 1 Inventory your content 2 Create rubrics & categorize 3 Evaluate against criteria
41. Assess Quality & Relevance 3 Accurate & up-to-date Engagement / Usage Aligned to current goals EVALUATE Rate content against your criteria
42. Assess Quality & Relevance 3 This template will be sent to you. Content Audit Template
43. Inventory Your Content 2 Which criteria and content details would help you manage your content better? Please use the chat window
44. Running an Effective Learning Content Audit 1 Inventory your content 2 Create criteria & categorize 3 Evaluate against criteria 4 Identify dated or irrelevant items
45. Analyze Gaps/Opportunities 4 Update Repurpose Retire IDENTIFY
46. Align with business goals Use data to guide your content needs Revitalize existing content & save on development Benefits
47. Common Roadblocks We don’t have money Doing a project without research is a great way to end up with even less money and nothing to show for it. We don’t have time Upfront and continuous research can provide a basis for decision- making that makes the rest of the work go much faster. We don’t have the infrastructure You don’t need special tools. A spreadsheet is all you need.
48. It's about being intentional, organized, and data-driven in our approach. Learning Content Audit
49. Repurposing & Retiring Content Extend the reach & impact of existing content
50. Derek Halpern You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.
51. Why Repurpose? Ask your marketing department to see if you can repurpose their content! Improve Engagement Maximize Training Investment Save Time & Resources Increase Content Visibility Extend Reach & Accessibility
52. The Art of Repurposing 54% Saved time 52% Improved visibility 45% Enhanced engagement 44% Improved cost-effectiveness of content creation 37% Made better use of resources 37% Reached new audiences 31% Created content more effectively 21% Made content more easily shareable SOURCE: 2024 Adobe Study
53. Content Atomization https://www.convinceandconvert.com/content-marketing/content-atomization-the-underutilized-hero-of-content-marketing-best-practices/ Breaking content into bite- sized pieces that are easier to digest and perfect for sharing on different platforms. Webinar Email Drip eBook Video Short Infographic Audiogram Microlearning
54. eBook into 120+ Assets 1 infographic 2 whitepapers 1 video 1 guest blog post 15 blog posts on the Marketeer 1 SlideShare presentation 3 unique landing pages 3 outbound email campaigns 4 original photos/graphics 90+ socials posts
55. Compliance Course Infographic Video eBook Audio Drip Campaign Guides & Checklists eLearning
56. Inventory Your Content 2 What factors would cause you to retire content? Please use the chat window
57. #WLCCD Reduces confusion and cognitive overload Protects reputation and ensures compliance Makes room for new, valuable content. RETIRING CONTENT
58. Retiring content is as essential to a vibrant content ecosystem as creating it. Respect people’s time and only provide the most valuable, up-to-date knowledge
59. When possible, redirect URLs of retired content to guide users smoothly to your current offerings.
60. RESOURCES
61. Content Strategy Relevant And Valuable Content RIGHT PEOPLE RIGHT PLACE RIGHT TIME
62. Content Strategy: From Clutter to Clarity Content Audit Identify what’s working and what’s not Repurposing To extend your content’s reach and impact Atomization Smaller, more digestible & shareable versions Data Driven Use data to guide alignment to needs Improvement Ongoing reviews to ensure effectiveness Impact Measure impact aligned with business goals
63. Q&A
64. KEEP CALM AND CLEANUP YOUR CONTENT Join the #WLCDD movement!