It’s an open secret that developer relations programs struggle to survive long term in an organization. Developer relations leaders often find themselves struggling to define and defend the value of their organization after the initial enthusiasm wanes. In this session, we’ll look at what it takes to build developer relations teams that last. How do you establish developer relations as a necessary function for the business? What unique value does developer relations deliver? How do you build, organize and align teams for long term success? Join to learn the patterns and lessons gathered from over a decade of building, growing and leading developer relations programs.