records, education. Connecting the cloud with the crowd will become a huge business. Related to this, access will replace ownership in almost all forms of media. Future media 'consumers' will simply have music, films, TV shows, games, etc. in the cloud, paid 'with attention […] Most importantly, many consumers will not pay for 'content' per se, but for all the added values around the content, such as curation, packaging, design, social connections, interfaces, apps, etc. […]“ Gerd Leonhard, Futurist CONNECTING THE CLOUD WITH THE CROWD Photo via http://www.mediafuturist.com/about.html Quote via http://mashable.com/2012/04/04/predictions-digital-future/