Growth Hacking - Toni Gemayel

My talk on Growth Hacking for the Founders Institute, Puerto Rico

Transcript

1. Growth Hacking Toni Gemayel @TwoGiraffes
2. Two Giraffes
3. Album Jacket
4. Banyan
5. Other •Won the gigtank2012 •Former VC Analyst •Built an ad network •Developed an OS for bitcoin miners
6. This is not your mama’s marketing. •“Growth Hacking is the new VP of marketing” - Andrew Chen •A hustler mentality. •Do. Learn. Iterate. •Test everything. Engineering + Marketing. •Creativity is 10x as tech chops.
7. Disrupt •How do I get customers for my product? •A/B tests, landing pages, viral factor, email deliverability, and Open Graph •embed virality at the core of a product. •Business development is now API- centric, not people-centric.
8. API’s not MBA’s •The social web is changing the way we get customers •1995 = 16 million web users •Today, there are 2 Billion web users. •use Superplatforms.
9. SEO & SEM •pr restaurant = 36/click •condado = 2.50/click •Use adwords for R&d, not users. •Themeforest.com/landing-pages •Long tail keywords •Example.com/Long-tail-keyword
10. Speed is ux •take it seriously. •every 1s = a customer lose of 7% •Most sites on average are 2-3 seconds slower than they could be. thats 15-20% •speed factored by google
11. Slideshare
12. Air Bnb Craigslist has no public API
13. Mobile Apps •Releasing your app is critical •Squash bugs with testflight •Apple 1 week approval sucks. •Test geographically to canda/uk/ new zealand •a/b testing with switchboard
14. Mint •Noah Kagan •Create beautiful content (blog, infographics) •Invented priority access •“I want mint” badges to build PR
15. Start Today •Create content like blog posts and infographics. •Clever API integration. •build out seo/sem strategies •a/b testing. Track everything.
16. Contact me •Skype: Tgemayel •Email: toni@getbanyan.co •Twitter: @Twogiraffes