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Smashing Conf 16 Oxford Draugiem
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Toms
March 29, 2016
Design
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Smashing Conf 16 Oxford Draugiem
Toms
March 29, 2016
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Transcript
IETEIKUMI&TRIKI SMASHINGCONF OXFORD 2016
Aarron Walter Mailchimp, InVision Smashing Magazine Vitaly Friedman MTV Hannah
Donovan Salesforce, Apple Jina Bolton Monotype, Al Jazeera Mark Boulton Financial Times Patrick Hamann
1. DON’T GUESS NEMINI - TESTĒ
• NEVEIKT TESTUS IR DĀRGĀK ILGTERMIŅĀ • MAZĀKS RISKS IZSTRĀDĀJOT
• “MOVE SLOW TO MOVE FAST”
So your boss doesn’t believe in design research? ĀTRUMS
So your boss doesn’t believe in design research? METAFORA
Izpētes veidi KĀ? KVANTITATĪVS KAPĒC? ANALĪTIKA LIET. LABOR- ATORIJA KVALITATĪVS
INTERVIJA APTAUJA
2. ANALIZĒ REZULTĀTUS
ATRODI “DĪVAIŅUS”
Atrodi savus “Jobs to be done” People don't want to
buy a quarter- inch drill. They buy quarter-inch drill because they want a quarter-inch hole!
https://ethn.io
PĀRSLĒGŠANĀS SPĒKS ESOŠS PRODUKTS JAUNS PRODUKTS PROBLEMS WITH CURRENT PRODUCT
BENEFITS OF NEW PRODUCT EXISTING HABITS & SWITCHING COSTS WORRIES ABOUT NEW PRODUCT
3. EMOTIONAL VALUE PROPOSITION
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None
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People will forget what you said and what you did,
but they will never forget how you made them feel.
4. DESIGN PERSONA
http://aarronwalter.com/design-personas/
http://aarronwalter.com/design-personas/
http://voiceandtone.com/
http://voiceandtone.com/
http://voiceandtone.com/
5. CHANGE BLINDNESS
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6. IEVILINĀŠANAS EFEKTS
A - 70%, jo lētāks, un Tu domā, ka Tev
ar to pietiks B - 30%
A - 30% B - 0% C - 70% -
maksā tik pat, cik Print. Izskatās pēc daudz labāka deala
7. THE FUTURE OF CONTENT
PIEEJAMĪBA 1960 - 2008 ATKLĀŠANA 2008 +
"Uber, the world’s largest taxi company, owns no vehicles. Facebook,
the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening."
8. PATTERN LIBRARIES http://styleguides.io/
§ Kur es varu atrast pēdējās menu ikonas? Kādā krāsā
ir pogas border? § Labi zini ka tās ir jaunākās ikonas?
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http://patternlab.io/
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https://www.futurelearn.com/pattern-library/
https://www.lightningdesignsystem.com/
https://www.lightningdesignsystem.com/
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9. • Flexbox • Soft - skills (komandu veidošana) •
HTTP2 • SVG • Runājam viens ar otru
BŪVĒJIET TESTĒJIET DOMĀJIET SOLI UZ PRIEKŠU
TAS ARĪ VISS
[email protected]