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Driving Technical Change for CTO's
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Terrence Ryan
December 01, 2015
Technology
3
160
Driving Technical Change for CTO's
Deck from CTOSummit version of Driving Technical Change
Terrence Ryan
December 01, 2015
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Transcript
DRIVING TECHNICAL CHANGE Terrence Ryan
WHO ARE YOU?
DOES THIS SOUND FAMILIAR?
GET EXCITED ABOUT NEW SOLUTION
WORK HARD TO FIGURE OUT WHERE YOU COULD USE IT
STAKEHOLDERS OPPOSE
DREAMS CRUSHED
YOU’RE NOT ALONE
I NOTICED A FEW THINGS
PEOPLE TEND TO RESIST IN PATTERNS
CERTAIN PEOPLE RESPOND TO CERTAIN THINGS
THE PROCESS • Identify the Skeptics • Match to countering
tactics • Implement tactics in a greater Strategy
SKEPTICS The People in your Neighborhood
THESE ARE CARICATURES.
REAL PEOPLE ARE… MORE COMPLEX.
THE UNINFORMED
THE HERD
THE CYNIC
THE BURNED
THE TIME CRUNCHED
THE BOSS
THE IRRATIONAL
TACTICS What to Focus on
TWO KINDS OF TACTICS Universal • Can always be used
• Moderate Impact Situational • Only useful in some cases • High Impact
EXPERTISE
DELIVERY
DEMONSTRATE
TRUST
COMPROMISE
SYNERGY
PRESSURE
PUBLICITY
STRATEGY What to do big picture wise.
IGNORE THE HOSTILE
TARGET THE WILLING
Uninformed Herd Cynic Time Crunched Boss Irrational Expertise Delievery Demonstration
Trust Compromise Publicity Synergy Bridge Pressure Burned
HARNESS THE CONVERTED
CONVINCE MANAGEMENT
CONCLUSIONS Now what?
YOU HAVE POWER
PEOPLE IN YOUR ORGANIZATION WANT TECHNICAL CHANGE
BETWEEN WHERE YOU ARE AND WHERE YOU
WANT TO BE, THERE ARE MANY BETTER PLACES
QUESTIONS? http://terrenceryan.com terry@terrenceryan.com @tpryan on Twitter