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Design for Non-Designers: View Source Berlin

Tracy Osborn
September 13, 2016

Design for Non-Designers: View Source Berlin

Tracy Osborn

September 13, 2016
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  1. VIEW SOU RCE TRACY OSBORN @limedaring Design for Non-Designers Design

    principles and shortcuts to help you 
 become a better designer.
  2. VIEW SOU RCE TRACY OSBORN @limedaring Software Developer Developer Software

    Engineer Senior Software Engineer Programmer Coder Architect Software Architect Marketing Technologist SEO Consultant Web Analytics Developer Digital Marketing Manager Social Media Manager Growth Hacker Content Manager Content Strategist Information Architect UX Designer UI Designer Accessibility Specialist Interaction Designer Front-End Designer Front-End Developer Mobile Developer Full-Stack Developer Systems Engineer Database Administrator Data Architect Data Analyst Devops Manager Product Manager QA Engineer Security Specialist Technical Lead
  3. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  4. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  5. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  6. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  7. VIEW SOU RCE TRACY OSBORN @limedaring Design for Non-Designers Basics

    of designing so you can make effective, lovely interfaces. #talkpay
  8. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  9. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  10. VIEW SOU RCE TRACY OSBORN @limedaring Fastest way for better

    looking designs: Cut down on clutter.
  11. VIEW SOU RCE TRACY OSBORN @limedaring Line things up —

    pixel differences are definitely unconsciously noticed.

  12. VIEW SOU RCE TRACY OSBORN @limedaring Color principles Keep your

    colors complimentary. Use mostly neutrals + one brighter color for important bits.
  13. VIEW SOU RCE TRACY OSBORN @limedaring Keep the number of

    fonts low — two different fonts is usually a good rule of thumb. Use fancy/display fonts sparingly — very cluttery. Vary weights (bold), style (italics), and transforms (uppercase, etc.) to differentiate bits.
  14. VIEW SOU RCE TRACY OSBORN @limedaring “By replacing the extra

    links around the Add to Cart buttons with whitespace, Xerox saw a 20% improvement in engagement, 5% boost in products added to cart, and a 33% improvement in customers continuing through purchase.” https://studio.uxpin.com/blog/ux-case-study-designing-whitespace-to-improve-conversions/
  15. VIEW SOU RCE TRACY OSBORN @limedaring Reduce visual clutter, by

    keeping the number of fonts and colors low, add white space, and line things up. Aim for a “clean” design.
  16. VIEW SOU RCE TRACY OSBORN @limedaring What’s the most important

    
 action on your design? Make it easy to find and use.
  17. VIEW SOU RCE TRACY OSBORN @limedaring Get a second (third,

    fourth…) opinion 
 on your designs.
  18. VIEW SOU RCE TRACY OSBORN @limedaring Content principles Less is

    more. Big paragraphs are a sign of clutter. Break into bullets if you can.
  19. VIEW SOU RCE TRACY OSBORN @limedaring We made a bunch

    of changes: The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. Screenshots of the admin have been updated to reflect the new Django 1.9 styles. The few minor typos have been fixed. Updated the version of django-registration-redux that we use to 1.3. Last but not least, the Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  20. VIEW SOU RCE TRACY OSBORN @limedaring We made a bunch

    of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  21. VIEW SOU RCE TRACY OSBORN @limedaring We made a bunch

    of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django-registration- redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  22. VIEW SOU RCE TRACY OSBORN @limedaring What’s the most important

    
 action on your design? Make it easy to find and use. #talkpay
  23. VIEW SOU RCE TRACY OSBORN @limedaring Headlines: Talk benefits, not

    details. Keep it short. Use natural, friendly language.
  24. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  25. VIEW SOU RCE TRACY OSBORN @limedaring My thought process, every

    time: “crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap 
 … yes!”
  26. VIEW SOU RCE TRACY OSBORN @limedaring Reduce visual clutter —

    Keep the number of fonts and colors low. Add white space. Line things up. Keep content short and easy to skim.