Arianne Donoghue - Why the way we track campaigns is about to change forever

The click is dead, according to some industry commentators. Whether or not that's true, we're entering a time where tracking the results of our digital marketing activity is more complex than it's ever been and it's only going to get more complicated.

In this session Arianne will take you through what you need to know about privacy, browser ad blocking and talk about whether or not it's perhaps the nature of our campaigns that needs to change, rather than how we track them.

Transcript