Juan Felipe Rincón – How Do You Teach 10 Million Hard-to-Reach Website Owners the Essentials of Website Security? (Turing Fest 2017)

Transcript

1. How do you teach website security to 10 million hard-to-reach website owners? Juan Felipe Rincón Trust & Safety - Search Outreach Lead
 Google Ireland
2. TÁMESIS
5. 32% more hacked sites detected
6. 61% of webmasters could not be reached
7. 84% of webmasters who start cleanup process succeed
8. NOTIFICATIONS
10. HTTPS
11. Backups
12. Update and Patch
13. Validate new plugins
14. Good Passwords & Two-Step Verification
16. % of adoption (cumulative) Time -> take-off Innovation I Rogers, E. M. (2005). Diffusion of innovations. New York: Free Press.
19. % of adoption (Incremental) Time -> Innovation I Rogers, E. M. (1983). Diffusion of innovations. New York: Free Press.
20. Time -> Rogers, E. M. (2005). Diffusion of innovations. New York: Free Press. INNOVATORS 13.5% EARLY ADOPTERS 2.5% EARLY MAJORITY 34% LATE MAJORITY 34% LAGGARDS 16%
21. From sysadmins to small site owners Reassessing the audience
22. From SQL injection and zero- days to recovery guides and tutorials Reassessing the language
23. From information broadcast to direct engagement for behavioral change Reassessing reach
24. Generalization 9-2: Change agent success is positively related to a client orientation, rather than to a change agency orientation. Rogers, Everett, Diffusion of Innovations 1983 p 320 Change 1: Strengthen our feedback loop
25. Generalization 9-3: Change agent success is positively related to the degree to which the diffusion program is compatible with clients' needs. Rogers, Everett, Diffusion of Innovations 1983 p 320-321 Change 2: Revisit the value you are offering
26. Generalization 6-3: The complexity of an innovation, as perceived by members of a social system, is negatively related to its rate of adoption. Rogers, Everett, Diffusion of Innovations 1983 p 320 Change 3: Focus on the barriers. Then remove them
27. Generalization 9-11: Change agent success is positively related to the extent that he or she works through opinion leaders. Rogers, Everett, Diffusion of Innovations 1983 p 331 Change 4: Recruit allies
28. Your role
29. Photo Credits Photo by Oscar Sutton on Unsplash Photo by Wynand van Poortvliet on Unsplash Photo by Juan Felipe Rincón, used with permission Photo by Daryn Bartlett on Unsplash CC BY 2.0 courtesy of WOCinTech Chat Public Domain Courtesy USDA Photo by Bogdan Dada on Unsplash Photo by Tim Evans on Unsplash Photo by andrew welch on Unsplash Photo by Karl Fredrickson on Unsplash Photo by Karl Fredrickson on Unsplash Photo by Nathan Dumlao on Unsplash
30. Epilogue