Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Business of Code
Search
adii
August 05, 2012
Technology
1.8k
5
Share
The Business of Code
WordCamp San Francisco 2012
adii
August 05, 2012
More Decks by adii
See All by adii
How To Build Any Startup With Zero Budget
adii
7
1.1k
Creating a global business from the tip of Africa
adii
1
110
The WordPress Ecosystem
adii
3
410
The Experience Web
adii
1
180
The Designer Startup
adii
5
600
Rockstar Business
adii
1
210
Lessons Learnt from WooThemes
adii
1
360
1 vs 1000
adii
2
200
Selling Design
adii
0
230
Other Decks in Technology
See All in Technology
Amazon Bedrock 経由の Claude Cowork を試してみよう・MCP にも繋いでみよう
sugimomoto
0
240
はじめてのAI-DLC
yoshidashingo
2
610
JICUG あなたのAI駆動開発パートナー IBM Bob を使ったアプリ開発
1ftseabass
PRO
0
110
Strands Agents超入門
kintotechdev
1
130
Don't Just Patch — MOTTAINAI! Learn Security from Laravel CVE Diffs
codmoninc
0
140
海外カンファレンス「JavaOne」参加レポート ユーザー系IT企業における目的・成果/JavaOne Report Purpose and Results in the User IT Company
muit
0
100
Sony_KMP_Journey_KotlinConf2026
sony
0
150
AI とサービス・デザイン / AI and Service Design
ks91
PRO
0
180
Typiaで配信JSONの安全性を構造的に担保する(TSKaigi2026)
righttouch
PRO
1
190
DI コンテナ自動生成ツールを実装してみた / intro-autodi
uhzz
0
880
layerx-fde-practices
cipepser
6
2.8k
AI駆動開発でなんでもハンズオン環境をつくってみた
yoshimi0227
0
160
Featured
See All Featured
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
helenjbeal
1
190
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
inesmontani
PRO
3
3.5k
Amusing Abliteration
ianozsvald
1
180
Into the Great Unknown - MozCon
thekraken
41
2.5k
StorybookのUI Testing Handbookを読んだ
zakiyama
31
6.7k
Between Models and Reality
mayunak
4
300
The Curse of the Amulet
leimatthew05
1
12k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
32
2.9k
How to make the Groovebox
asonas
2
2.2k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
38
2.9k
B2B Lead Gen: Tactics, Traps & Triumph
marketingsoph
0
130
エンジニアに許された特別な時間の終わり
watany
107
240k
Transcript
THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.
4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS
WOOTHEMES TODAY.
FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.
LEARN TO SPEAK “GEEK” #1
OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2
ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,
DIE HARD.
USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE
ARE BONUSES.
UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.
FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED
A REAL REVENUE MODEL
CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES
BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &
UI CONVENTIONS
ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE