Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Business of Code
Search
adii
August 05, 2012
Technology
5
1.7k
The Business of Code
WordCamp San Francisco 2012
adii
August 05, 2012
Tweet
Share
More Decks by adii
See All by adii
How To Build Any Startup With Zero Budget
adii
7
1.1k
Creating a global business from the tip of Africa
adii
1
100
The WordPress Ecosystem
adii
3
400
The Experience Web
adii
1
170
The Designer Startup
adii
5
600
Rockstar Business
adii
1
200
Lessons Learnt from WooThemes
adii
1
350
1 vs 1000
adii
2
190
Selling Design
adii
0
230
Other Decks in Technology
See All in Technology
【Oracle Cloud ウェビナー】[Oracle AI Database + AWS] Oracle Database@AWSで広がるクラウドの新たな選択肢とAI時代のデータ戦略
oracle4engineer
PRO
2
180
Why Organizations Fail: ノーベル経済学賞「国家はなぜ衰退するのか」から考えるアジャイル組織論
kawaguti
PRO
1
140
Oracle Base Database Service 技術詳細
oracle4engineer
PRO
15
93k
Tebiki Engineering Team Deck
tebiki
0
24k
配列に見る bash と zsh の違い
kazzpapa3
3
160
Embedded SREの終わりを設計する 「なんとなく」から計画的な自立支援へ
sansantech
PRO
3
2.6k
ランサムウェア対策としてのpnpm導入のススメ
ishikawa_satoru
0
210
CDK対応したAWS DevOps Agentを試そう_20260201
masakiokuda
1
370
AIと新時代を切り拓く。これからのSREとメルカリIBISの挑戦
0gm
2
3k
30万人の同時アクセスに耐えたい!新サービスの盤石なリリースを支える負荷試験 / SRE Kaigi 2026
genda
4
1.3k
20260204_Midosuji_Tech
takuyay0ne
1
160
Red Hat OpenStack Services on OpenShift
tamemiya
0
130
Featured
See All Featured
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
aleyda
1
1.1k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
38
2.7k
Making Projects Easy
brettharned
120
6.6k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
4.2k
Done Done
chrislema
186
16k
Learning to Love Humans: Emotional Interface Design
aarron
275
41k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
aleyda
0
1.1k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
10
1.1k
Test your architecture with Archunit
thirion
1
2.2k
The Spectacular Lies of Maps
axbom
PRO
1
520
Game over? The fight for quality and originality in the time of robots
wayneb77
1
120
Accessibility Awareness
sabderemane
0
55
Transcript
THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.
4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS
WOOTHEMES TODAY.
FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.
LEARN TO SPEAK “GEEK” #1
OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2
ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,
DIE HARD.
USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE
ARE BONUSES.
UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.
FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED
A REAL REVENUE MODEL
CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES
BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &
UI CONVENTIONS
ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE