Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Business of Code

Avatar for adii adii
August 05, 2012
Technology
5
1.7k

The Business of Code

WordCamp San Francisco 2012
Avatar for adii

adii

August 05, 2012
Tweet

More Decks by adii

See All by adii
How To Build Any Startup With Zero Budget
Avatar for adii adii
7
1.1k
Creating a global business from the tip of Africa
Avatar for adii adii
1
97
The WordPress Ecosystem
Avatar for adii adii
3
400
The Experience Web
Avatar for adii adii
1
170
The Designer Startup
Avatar for adii adii
5
590
Rockstar Business
Avatar for adii adii
1
200
Lessons Learnt from WooThemes
Avatar for adii adii
1
350
1 vs 1000
Avatar for adii adii
2
190
Selling Design
Avatar for adii adii
0
230

Other Decks in Technology

See All in Technology
WordPressから ヘッドレスCMSへ! Storyblokへの移行プロセス
Avatar for Nagisa Yata nyata
0
300
タイミーのデータモデリング事例と今後のチャレンジ
Avatar for Toshiki Tsuchikawa ttccddtoki
1
150
250627 関西Ruby会議08 前夜祭 RejectKaigi「DJ on Ruby Ver.0.1」
Avatar for Masaya Kudo msykd
PRO
2
360
登壇ネタの見つけ方 / How to find talk topics
Avatar for pinkumohikan pinkumohikan
5
570
急成長を支える基盤作り〜地道な改善からコツコツと〜 #cre_meetup
Avatar for すてにゃん stefafafan
0
150
Tech-Verse 2025 Keynote
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
1.2k
KubeCon + CloudNativeCon Japan 2025 Recap
Avatar for Ren ren510dev
1
280
Connect 100+を支える技術
Avatar for Yamakan kanyamaguc
0
110
MySQL5.6から8.4へ 戦いの記録
Avatar for Koji Yoshida kyoshidaxx
1
290
「Chatwork」の認証基盤の移行とログ活用によるプロダクト改善
Avatar for kubell kubell_hr
1
230
生成AI活用の組織格差を解消する 〜ビジネス職のCursor導入が開発効率に与えた好循環〜 / Closing the Organizational Gap in AI Adoption
Avatar for upamune / Yu SERIZAWA upamune
5
4.4k
モバイル界のMCPを考える
Avatar for naoto33 naoto33
0
260

Featured

See All Featured
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
351
20k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
138
34k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
Avatar for soudai sone soudai
PRO
181
53k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
29
9.5k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
124
52k
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
30
5.8k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
54
6.4k
A Modern Web Designer's Workflow
Avatar for Chris Coyier chriscoyier
694
190k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
329
21k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
5
230
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
462
33k
Music & Morning Musume
Avatar for Bryan Veloso bryan
46
6.6k

Transcript

  1. THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.

  2. 4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS

    WOOTHEMES TODAY.

  3. FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.

  4. LEARN TO SPEAK “GEEK” #1

  5. OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2

  6. ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,

    DIE HARD.

  7. USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE

    ARE BONUSES.

  8. UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.

  9. FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED

    A REAL REVENUE MODEL

  10. CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES

  11. BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &

    UI CONVENTIONS

  12. ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE