Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Business of Code
Search
adii
August 05, 2012
Technology
5
1.7k
The Business of Code
WordCamp San Francisco 2012
adii
August 05, 2012
Tweet
Share
More Decks by adii
See All by adii
How To Build Any Startup With Zero Budget
adii
7
1.1k
Creating a global business from the tip of Africa
adii
1
99
The WordPress Ecosystem
adii
3
400
The Experience Web
adii
1
170
The Designer Startup
adii
5
590
Rockstar Business
adii
1
200
Lessons Learnt from WooThemes
adii
1
350
1 vs 1000
adii
2
190
Selling Design
adii
0
230
Other Decks in Technology
See All in Technology
コンテキストエンジニアリングとは? 考え方と応用方法
findy_eventslides
4
720
データエンジニアがこの先生きのこるには...?
10xinc
0
320
C# 14 / .NET 10 の新機能 (RC 1 時点)
nenonaninu
1
900
AIコーディングとエンジニアリングの現在地 / A Snapshot of AI Coding and Engineering(Sept. 2025)
ar_tama
0
130
AIが書いたコードをAIが検証する!自律的なモバイルアプリ開発の実現
henteko
1
180
API提供者のためのMCPサーバー設計ガイド / MCP Server Design Guide for API Providers
yokawasa
0
220
組織観点からIAM Identity CenterとIAMの設計を考える
nrinetcom
PRO
1
110
Deep Research と NotebookLM を使い倒す!レガシーリプレイスの技術選定と学習コスト削減術
tet0h
0
2.3k
バイブコーディングと継続的デプロイメント
nwiizo
1
210
RailsのPostgreSQL 18対応
yahonda
0
980
#普通の文系サラリーマンチャレンジ 自分でアプリ開発と電子工作を続けたら人生が変わった
tatsuya1970
0
670
FastAPIの魔法をgRPC/Connect RPCへ
monotaro
PRO
0
370
Featured
See All Featured
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Designing for Performance
lara
610
69k
Embracing the Ebb and Flow
colly
87
4.8k
The Language of Interfaces
destraynor
162
25k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.6k
Raft: Consensus for Rubyists
vanstee
139
7.1k
Code Review Best Practice
trishagee
72
19k
What's in a price? How to price your products and services
michaelherold
246
12k
Music & Morning Musume
bryan
46
6.8k
YesSQL, Process and Tooling at Scale
rocio
173
14k
Fireside Chat
paigeccino
40
3.6k
We Have a Design System, Now What?
morganepeng
53
7.8k
Transcript
THE BUSINESS OF CODE ADII PIENAAR. WCSF. 04.08.2012.
4 YEARS, 22 WOOPEEPS, 260 000 USERS & 3M-ODD DOWNLOADS
WOOTHEMES TODAY.
FUSION MONEY & CODE. ENTREPRENEURSHIP & DEVELOPMENT.
LEARN TO SPEAK “GEEK” #1
OPEN-SOURCE ECONOMICS THERE’S NO SUCH THING AS FAST MONEY! #2
ONLY CLEAN CODE SCALES #3 FEATURE BLOAT = LIVE YOUNG,
DIE HARD.
USERS PAY FOR SUPPORT & SERVICE #4 TECHNOLOGY & CODE
ARE BONUSES.
UNDERSTAND THE ECOSYSTEM #5 THE “COMMUNITY” IS SMALL IN COMPARISON.
FREEMIUM IS A DISTRIBUTION CHANNEL ONLY #6 YOU STILL NEED
A REAL REVENUE MODEL
CORE CONTRIBUTIONS ARE SPECIAL #7 #WARMFUZZIES
BE A GOOD AMBASSADOR #8 STICK TO NATIVE CODE &
UI CONVENTIONS
ADII PIENAAR HTTP://ADII.ME @ADII THE BUSINESS OF CODE