App Links and Indexing to bring your app out from the dust

By Matteo Bonifazi - https://speakerdeck.com/dekra, http://www.slideshare.net/MatteoBonifazi
Nowadays making beautiful apps is just the first step to triumph in the mobile world. How can we increase the install base and how can we keep our users coming back to apps when they have been released in the marketplace? App link and App Indexing can help developers to easily achieve it.

1. App Links and Indexing Bringing your app out from the dust on web
2. +Matteo Bonifazi Senior Consultant @ Open Reply Android Google Developer Expert Member of GDG Rome @mbonifazi matteobonifazi[at]gmail[dot].com
3. 1/3rd of them How many apps do you actually use daily? avg of 33 apps How many apps do you have installed in your phone? *Google research in Us
4. Back in 1997 1 Milion of Web hostnames 1M Web hostnames
5. Today 1Bilion of Web hostnames - 1 Milion of apps in Google Play 1B+ Web Hostnames 1M+ apps in Play Store
7. Case studies - https://developers.google.com/app-indexing/case-studies Acquire new users
8. Case studies - https://developers.google.com/app-indexing/case-studies Re-engage existing users
9. Implementing App Indexing
10. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
11. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
12. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> </intent-filter> </activity>
13. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> </intent-filter> </activity>
14. @Override public void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState); setContentView(R.layout.main); Intent intent=getIntent(); String action=intent.getAction(); Uri data=intent.getData(); … Intent intentNext=new Intent(this, nextGizmosActivity.class); startActivity(intentNext); }
15. How to test adb shell am start -a android.intent.action.VIEW -d "http: //example.com/gizmos" com.example.android ADB Deep link testing tool https://developers.google.com/app-indexing/android/test
16. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
17. • Create URL format for App Indexing • Add App Indexing Markup to your website • Verify your website on Webmaster Tools
18. android-app://com.example/http/example.com/gizmos URI format for app indexing Protocol Package ID Path Scheme
19. <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” /> App Indexing markup Approve request on Webmaster Tools - https://www.google.com/webmasters/tools <html> <head> ... <link rel="alternate" href="android-app://com.example/http/example.com/gizmos" /> ... </head> <body> … </body> In the web page
20. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
21. App Indexing API Re-engage users through Google Search App autocompletions
22. How to implement compile 'com.google.android.gms:play-services-appindexing:8.3.0' build.gradle Uri APP_URI = Uri.parse("android-app://com.example/http/example.com/gizmos"); Uri WEB_URL = Uri.parse("http://www.example.com/index/"); URI definition @Override protected void onCreate(Bundle savedInstanceState) { ... mClient = new GoogleApiClient.Builder(this).addApi(AppIndex.API).build(); ... } Google Client
23. App Indexing API - implementation @Override public void onStart() { super.onStart(); ... // Connect your client mClient.connect(); // Define a title for your current page, shown in autocompletion UI String title = "Example Title"; // Construct the Action performed by the user Action viewAction = Action.newAction(Action.TYPE_VIEW, title, WEB_URL, APP_URI); // Call the App Indexing API start method after the view has completely rendered AppIndex.AppIndexApi.start(mClient, viewAction); ... }
24. App Indexing API - implementation @Override public void onStop() { ... // Call end() and disconnect the client String title = "App Indexing API Title"; Action viewAction = Action.newAction(Action.TYPE_VIEW, title, WEB_URL, APP_URI); AppIndex.AppIndexApi.end(mClient, viewAction); mClient.disconnect(); ... super.onStop(); }
25. Android • Dev Bytes - https://www.youtube.com/watch?v=aISUYHTkTOU • Dev Bytes - https://www.youtube.com/watch?v=kYLrK-gD2Yg • Codelab ◦ 1.http://search-codelabs.appspot.com/codelabs/android-deep-linking ◦ 2.http://search-codelabs.appspot.com/codelabs/app-indexing ◦ 3.http://search-codelabs.appspot.com/codelabs/web-deep-linking • Blog post - http://googledevelopers.blogspot.com/2014/12/four-steps-to-supercharge-deep- linking.html • FAQ - https://developers.google.com/app-indexing/faq • StackOverflow - http://stackoverflow.com/questions/tagged/android-app-indexing iOS - Just from iOS 9 • Documentation - https://developers.google.com/app-indexing/ios/app • Blog post - http://tinyurl.com/nmbrl4d
26. Thank you ! +Matteo Bonifazi - @mbonifazi Senior Consultant @ Open Reply Android GDE matteobonifazi[at]gmail[dot].com