"Design Kitchen in Digital Agency" from Sergey Valiukh

The report presents a story of how a small studio is scaled to a digital agency; how the processes of transformation are experienced by designers; how to establish the process of interaction in the team and form the departments which will work on big complex projects. The report will be interesting to any representatives of design community from juniors to leads as it covers the topics of collaboration in the projects, management issues and providing high-quality result of work.

Transcript

1. D E S I G N K I T C H E N A T D I G I T A L A G E N C Y By Sergey Valiuh
2. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
3. 1. H O W D O E S A D I G I T A L A G E N C Y O R G A N I Z E A T E A M O F D E S I G N E R S ?
4. 1. T H E S T U F F - S T R U C T U R E: - Customer (lead); - Customer’s business; - Sales Manager/Business-Analyst - Project Manager - Art Director/Tech Director; - Lead/Team-lead; - Team of digital artists and developers with QA expert.
5. 1. T H E S T U F F - S T R U C T U R E: It is essential to mention that it doesn’t matter if a team member is at junior, middle or senior level as the most important thing here is to be a right person on a project to play the right role.
6. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
7. 2. B A K E R Y & C A F E V S D I G I T A L A G E N C Y
8. Let’s imagine a digital agency team as a bakery staff.
9. 2. B A K E R Y & C A F E V S D I G I T A L A G E N C Y
10. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
11. 3. S A L E S
15. 3. S A L E S
16. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
17. 4. R O L E S A N D S I T U A T I O N S
18. 4. R O L E S A N D S I T U A T I O N S - CHEF is a Project-manager; - Waiter is a Sales-manager/Business-analyst; - Doughnut Pastry Maker is a UX-Lead/Tech-lead; - Cream-specialist ia a UI-Lead(UI-team)/Developer; - Сonfectioner is a UI-constructor; - Administrator is a CEO;
19. 4. R O L E S A N D S I T U A T I O N S
20. 4. R O L E S A N D S I T U A T I O N S
21. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
22. 5. B U S U N E S S A N A L Y T I C S A N D U X R E S E A R C H
23. 5. B U S U N E S S A N A L Y T I C S A N D U X R E S E A R C H
24. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
25. 6. A N A L Y T I C I N D E T A I L S
26. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
27. 8. U X - R E S E A R C H I N G - Mind map; - Scenarios; - Architecture; - Screens structure (User Cases + description); - User experience; - Prototype; - Testing;
28. 8. U X R E S E A R C H I N G
29. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
30. 9. L E A D I N G - Sales; - Business-analytics; - Project-managers; - UX-researchers/UX-designers; - UI-designers; - UI-motion; - Motion designers; - Illustrators; - SEO; - Web-developers; - iOS-developers; - QA; - CEO;
31. 9. L E A D I N G
32. 9. L E A D I N G
33. 9. L E A D I N G
34. 9. L E A D I N G
35. 1. How does a digital agency organize a team of designers? 2. Bakery & Cafe VS Digital Agency; 3. Sales; 4. Roles and Situations; 5. Business Analytics and UX Research; 6. Analytic in Detail; 7. UX-Researching; 8. Leading; 9. Finalization of The Process; T H E B A T T L E P L A N :
36. 9. F I N A L I Z A T I O N O F T H E P R O C E S S 10
37. A L W A Y S D O M O R E F O R T H E C L I E N T
38. Sergey Valiuh CEO at TUBIK sergey@tubikstudio.com https://www.facebook.com/sergii.valiuh https://twitter.com/Sergey_Valiukh