"ASO: stepping keyword selection guide" from Michail Patalakha

Speech about how to start the selection of keywords and how to finish it. How to choose the maximum number of keywords and how to simplify this task.

Transcript

2. Mikhail Patalakha
 Mobile ASO Manager
 
 
 - 18 months in mobile
 - 11 months make ASO
 - 9 months sale traffic
 - more then 50 successful projects

3. rocket4app.com
 
 
 - makes categories TOPs 
 - makes search TOPs
 - sales Android traffic
 - GEO: worldwide
 - more then 1000 successful projects

4. I. Open the application
5. I. Open the application 1. Create a keyword table 2. Define all keywords and phrases associated with the app
6. II. Rob your competitors
7. 2. Rob your competitors 1. Select up to 5 significant requests which are key ones on your opinion 2. Open App Annie service 3. Define first 5-10 competitors for each request
8. II. Rob your competitors 4. Choose your country in Keywords/ASO section and copy competitor’s keywords to your table 5. Processing 20-30 competitors is enough
9. III. Remove duplicates 1. Copy all keywords (you can have more than 1000 keywords) 2. Use online duplicate removing service (I use PR-CY.RU http:// pr-cy.ru/duplicates/) 3. Paste received results into your table with replacement
10. IV. Get new keywords

11. IV. Get new keywords 1. Divide keywords to groups by similar context 2. Open Google KeywordPlanner 3. Define new keywords for each group of key requests
12. IV. Get new keywords 4. Download received keywords 5. Remove all requests with the frequency less than 1500 per month 6. Paste received results into the table - Keyword, Avg. Monthly Searches and Competition are important metrics and dimensions
13. V. Remove duplicates again
14. VI. Define competition and approximate number of visits for keywords
 1. Use SensorTower and ASOdesk services
15. VI. Define competition and approximate number of visits for keywords 2. Sign up for these services and select subscriptions with acceptable number of keywords for your application
16. VI. Define competition and approximate number of visits for keywords 3. Add your application 4. Upload chosen keywords
17. VI. Define competition and approximate number of visits for keywords
 5. Export received results into the table and replace them into your table 6. Such dimensions as Difficulty, Apps in Sensor Tower and Users per Day metric in ASOdesk are important.
18. VII. Which keywords you should choose
 1. It will be hard to get into top 10 search results for key requests your competitors have more than 60 2. Application and developer name keywords are more important than keywords in the search line
19. VII. Which keywords you should choose 3. Use SensorTower keyword optimizer for keyword selection 4. If your app is new use less competitive keywords
20. VIII. How to calculate approximate number of visits? I=(TD*TС/CС)*CR I - installs TD - traffic/day TС - TOP coefficient CС - Сompetition coefficient CR - Conversion rate
21. IX. How to raise any request to the top? Use such services as Rocket4App and ASOdesk
22. Contacts Mikhail Patalakha Web: rocket4app.com E-mail: mikhail@rocket4app Facebook: @ PatalahaMihail