tim presentation NEW.pdf

Transcript

1. Problems www.basslyx.com Why Is it Important? • Inconvenient • Very frequent • Necessary How Did we Find it? • Internal Idea Capture • Voice Of Customer (VOC) • Ethnographic research
2. www.basslyx.com Methods • Force Field Analysis • Democratic Voting Results Need/Problem Votes Bad Reception (Smartphone) 0 Bad Battery Life (smartphone) 2 Clumsy device charging process 4 Laptop portability 0 Smartphone too fragile 1
3. www.basslyx.com Methods • Force Field Analysis • PINC Filter • Democratic Voting Results Solution Votes Wi-Fi Charging PINC Battery Case PINC Dynamo Charging 1 Wearable charging 1 Induction Charging 5 Criteria • Team skills • Practicality • Feasibility and Competition
4. www.basslyx.com Force Field Analysis PINC Filter (Positive, Intriguing, Negative, Concerning) Battery Case Negatives Positives Simple design Market Flooded Bulky design Cheap Low Efficiency Same charging process required Positive • Wireless • Convenient • QI Standard • Proven tech Negative • Slow Charge • Close proximity Intriguing • Coils continually getting smaller Concerning • Magnetic field could interfere with phone. Induction Charging
5. www.basslyx.com Features • Facilitates wireless device charging • The design is split into the case and the charging station • Case is designed to be thin and no more bulky than conventional cases • A strong magnetic attraction between case and charge station will localise and secure the device. • Will allow the device to be secured in any orientation. • Will interoperable with other induction chargers under the QI standard.
6. www.basslyx.com Stage Gate Process Discovery Stage Gate 1 Stage 1 Gate 2 Gate 3 Gate 4 Gate 5 Stage 2 Stage 3 Stage 4 Stage 5 Post- Launch Review Idea Screen Preliminary Investigation Second Screen Detailed Investigation Decision to Development Development Decision to Test Testing and Validation Launch Decision to Launch