Building a Content Strategy that Supports Your Brand

Building a Content Strategy that Supports Your Brand

Jamie Ceman and Mandy Potts

Jamie Ceman, Executive Director of Integrated Marketing and Communications, University of Wisconsin Oshkosh

Jamie Ceman is the Executive Director of Integrated Marketing and Communications at the University of Wisconsin Oshkosh. Primarily responsible for the oversight of the University communication strategy and ongoing roll-out of a new brand for the university, she is also evolving online marketing tactics and best practices with a strong focus on data and analytics. In 2011, the university’s office of integrated marketing and communications was named the American Marketing Association’s Education Team Marketer of the Year. Jamie’s background consists of a mix of IT/Web and marketing consulting and Internet strategy for a variety of industries including city and county government, B2B Internet marketing, and corporate marketing.

Jamie is a graduate of the University of Wisconsin Oshkosh, where she received a BBA in Management Information Systems, and she earned her Master of Science in Integrated Marketing Communications degree through West Virginia University.

Mandy Potts, Writer/Editor at Integrated Marketing and Communications, UW Oshkosh

Mandy Potts is the writer and editor for the University of Wisconsin Oshkosh’s Integrated Marketing and Communications team. In her role, Mandy oversees and implements the University’s content strategy, the on-campus news source UW Oshkosh Today and is the content editor for the alumni magazine Engage. She also creatively leads and manages marketing projects for the University and assists in public relations.

Prior to working at UW Oshkosh, Mandy was a professional journalist at two different Wisconsin newspapers; she also spent time in marketing and public relations roles for an arts organization and in nonprofit health care. These days, she’s proud to call herself a “brand journalist.”

Mandy holds a degree in journalism from the University of Wisconsin-Milwaukee.


UW Oshkosh

June 27, 2013