Building #UWSocial

John Lucas directs editorial coverage, internal communications and social media at UW-Madison from the office of University Communications and Marketing.

In addition to managing accounts of nearly 250,000 followers, he leads #UWSocial community. His other roles at UW-Madison include managing media relations, emergency communications and new media efforts. Prior to moving to Wisconsin in 2001, Lucas worked in daily newspapers, including the Commercial Appeal in Memphis, Tenn.

Transcript

2. Social  community  @UWMadison   #IMComm/@jplucas55      
4. A  new  way:  Community  engagement   §  Chats §  Content §  Listening §  User-generation §  Campaigns §  Social §  Location §  Crowd-sourcing §  Comments §  Polls §  Curation
5. Who  are  you  online?    
6. Create  a  secret  society  
7. Provide   value.                          (Or  at  least,  brownies.)  
8. Social  sherpas   §  Be  available   §  Be  social   §  Be  inclusive   §  Be  paEent   §  Be  ambiEous   §  Be  a  model    
9. Community  management:  Be  human  
10. Add  social  spirit  to  content   §  Ask  quesEons   §  Respect  the  audience   §  Have  fun   §  Provide  value  
11. Socialize   news     theweekly. wisc.edu          
12. Can  orientaEon  be  more  social?    
13. #FINDUW     SOCIAL  MEDIA  SCAVENGER  HUNT   AUG  31-­‐SEPT  2,  2011  
15. #uwgrad   Commencement  
16. And  2.0:  social.wisc.edu  
18. uwrightnow.wisc.edu   !
19. Where  does  it  get  you?  
20. On  ROI   “Not  everything  that   can  be  counted  counts,   and  not  everything  that   counts  can  be  counted.”        –Albert  Einstein    
21. Respect  and  reputaEon  
22. Power  of  1,500,000?    
23. Power  of  1       Impact: § Admissions § Alumni § Giving § Customer service § Advocacy § Reputation
24. 
 
 Questions?#   @jplucas55   hTp://www.linkedin.com/in/jplucas55   #BTPlus13  #UWSocial