#NationalBrand: How the University of Oregon Athletic Department Uses Social Media

Craig Pintens, Senior Associate AD/Marketing and Public Relations, University of Oregon

Pintens is in his second year at Oregon and serves as the Senior Associate Athletic Director/Marketing & Public Relations for the Oregon Ducks.

In his role he oversees the marketing and communications departments, serves as department spokesperson, manages the IMG College relationship (corporate sponsorship) and serves as the liaison with the Pac-12 network.

Prior to Oregon, Pintens worked at LSU and as the Assistant Athletic Director of Marketing. At LSU, Pintens was responsible for oversight of all marketing efforts highlighted by implementation of strategic ticket sales plans, leading to record ticket sales and attendance numbers. His role in developing a social media strategy led to one of the largest social media imprints in college athletics.

Pintens received his Bachelor of Business Administration in Marketing cum laude from the University of Wisconsin at Whitewater and his Juris Doctor degree from the Marquette University School of Law. Pintens is a member of the Wisconsin State Bar and serves as the 1st Vice-President of NACMA.