by Boon Sheridan, at UX New Zealand 2013
Customer Journeys, maps, stories, flows. Whatever you call them they’re a powerful tool for understanding interactions, touchpoints, and moments of engagement between a company and an individual. Given the level of detail possible they often require long cycles, multiple lanes of research and multiple rounds of review to complete. What about a slightly different approach: creating journeys with less information, more inspiration and geared to foster conversations. I’ll take you through the ideas and methods I’ve used to spark discussions, identifying unspoken biases, uncover insights and collaborate with as many people as you can get hold of
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