DR2023 Alex Crook - Exploring the aftermath of enforced behaviour change (from Covid-19) on younger people’s habits

Exploring the aftermath of enforced behaviour change (from Covid-19) on younger people’s habits, identity and behaviour and understanding what it means for the ABC as we deliver audience informed digital experiences.

Over the last 2.5 years, people across Australia, and much of the world, endured a period of enforced behaviour change, that radically changed how we lived, socialised and worked. These changes intensified many people’s relationships with digital products and technology, with the ABC benefitting from this voracious appetite to be informed, educated and entertained. But as the regulations, norms and guidelines that dominated our lives during Covid-19 disappear, come and learn how this rare event impacted audiences' habits, behaviours, wellbeing and decisions and what it means for the ABC as we deliver audience informed digital experiences.

Transcript

1. N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . .ca e.c .a ca e@ .c 0447 904 255 UX A a a D R a c 2023 W a , 15 Ma c 2023 Ca ed b : Be ade e McG d c & Ka e A a
2. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 6 (APPLAUSE) ALEX CROOK: Tha . Tha , e e e. If fee e a a a d a d e ch, fee f ee. I ' d f e g a ead . I ' g ea be he e. I g ea be e ce aga . L fe a - e e e . I ead h e b he CMO f Fa C a I a a he e d f a ea , a d c e a ed h e. If h a e, h d , h d e, de c be he a fe ea f e ? We had e f he c e eg a a d g de e he d a d, Me b e, ea fe he b f h . The e e d a ed e e ce. We e e a ed e d h ca c ac h he e e e ed h, f e e e ed h a e a ha e. A ce a d g c d , e e e a ed f e h a da f e e c e a d f d h g. We had h ca c ac h f e d , h fa , h ac a a ce , h a b d . I cha ged h e ed, h e c a ed, a d h e ed. A d he e cha ge cha ged . We had e c e d h, e e e ed ab ge g COVID, e e e a g eg a COVID e , e e e c a g ha d a e , e e e ea g a , a d a f d . A d e' e de a d g he e cha ge . A d g ha fade h a d ha gh c a d a d ha g ab h . A d a e he e da - a d d d a a d e ha c ec e c de he ac f he a fe ea e , e bab a ha e e h g c , bab a fe h g c , b f he e f h e e a e ha e bab a a ha e a h h d g a d c a d ech g e f ed. B ha ' he ac f he a de c c e d g a hab ? I a A e C a d I' he d c de g e ea ch ead a he ABC, a d da I' be a g ab he ac f e f ced beha
3. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . cha ge ge e e - 18-30- ea - d da - he hab , de , a d beha , a d de a d g ha ea f he ABC a e de e a d e ce- f ed d g a e e e ce . S , I e ee he de g e ea ch ac e ac a f d g a d c . S , gh be fa a h e f he e, gh be! S , f ABC K d a he ABC Ne a a d he eb e, ABC e ac e a f , ABC L e , e , e U ea hed, a d e ce a fe he ac f e e' ac eed f f a , e e a e , a d e d g h e d f e ac a f d c . B h g ha e cha ged ce h e c d da a e e e - e e e a d he e e e a ce d g a d c . O he e? Pe ha , e f, ha e fe ha ha e c ed hab ha ha e c ed h d , e ha e a e ha ' e g ge d f he a d he ' e d f g ha ge - ha ' e ea a g hed. B ha he a f 18- ea - d 30- ea - d ? The e he a fe ea ada g a d f d g e a f g he e d g he e e , a d he ha e c ed e beha a d e hab a he ' e gh e ac , e gage, a d c ec h he d - e e f he f e, a c a he ge e d, b a ed a f beh d a c ee . S , ha I' ha g h da e ea ch ha e ch f gh . Y ' e ee g a d f beh d- he-c a ea ee f ha ' g g , a d e' e ea he dd e f e e e c g a d d f e g a d de a d g he e a h ch 18- ea - d 30- ea - d a e e gag g h ed a, de a d g he e ec a , he efe e ce , he e ce . D g h e ea ch, he ha e bee a g a b g e ha ' e he e d a d he ff e d, a d e ha e bee e a g he e f ech
4. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . he e a d de g ha c e he ' e d a , a d h . S , da , I ha e e f ha e e g g. I ha e La a' e . We he ef ec he ca f he e cha ge a d h e gh ada e hab a d efe e ce de de e e effec e d g a e e e ce . Y gh ha e 18- 30- ea - d f d c ha ' e ee g ge e c ec h, a d e ha ca a e f he e ea g f h e ea ch d c a d e ce . A d, a , e' a h e g e e he ace a d a fe e ea ch. S , e ' beg h La a, a a a ga a f a fe f he g e e e ha e b e ed a d ee a d e , a d he e e e e e a h h c h , b ea h ha ha I' ab h e e e a 18- 30- ea - d . Of c e, e a de a d he e a ce a d de h a d d a a d e e e a d e a . B f he e f e g a da , I' g g a e La a' e . La a 24 ea d a d bef e COVID c he a g a f a h a b ch f he f a a e h e he a d g a e . Whe COVID h , he a d he f a a e dec ded g bac he e ec e fa h e a d he c ed d e. She' bac ha f a h he f a a e - a be a d ffe e f a . I a he he e a d de c be h he e a h h d g a ha cha ged e he a fe ea a d ha ' e da . We c de he e e e ce f e a a , c ec , a d e be g d g h e d f e, a d he eg a e ' had ha g he beha a d he hab . S , La a c de ed he e f ha e a g d e a h h e COVID. I ea , he a e e ea a hea e f b he
5. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . ed dabb e he dd e he e a d he e, he d e e e e he g TV a d a ch a d ha e a a b e bac g d e a he g ead f . A d e e - a d bab e a f he e - he d ca ch a I ag a , e f he he c a ha he a . H e e , d g COVID - a d e ca a de a d h - he e a e e he e a d, , he a e e ed, he a ed ee da e, he a ed ha a ha e g. B he he e e e e f , he e f , he c a c f , a d e ha he cha g g a e f a beca e ch f he a d a ed ac he e a e be g. I a de e g. She a d a ea a e - g, a d g a he e he a ed c e e e ff - gh e , e c ed b e ff, he a d. S , he a b ea f he e . Tha , he a b ea f he e a he ec e ed f he c a COVID c e age a d d f ge e a e fa g e. L e f he f e d , he beca e a a e f he ac had he e a hea h a d e be g, a d he beca e df f ha he c ed a d e he eeded a e cha ge . She a ed a d h e ega e e ha e g e e e he a faced b a ega e e . W h ch e e d , a d h T T he e, he a ed e e h e a f a d c e a d fea e , a d he f e d d d . Th , a g h I ag a , e ab ed he a c ec ed h he f e d a d ade he fee ha a d h ef a d a a a , he ea bef e he a fee g d f h e e . Th de e f g d-f - c e ade he fee be e a d a f ed h he ch ce he a a g. A d h ha , c a ed a beca e a ace f e e, a ace f he f he he e , fee ed. I d a e he a e ec e a be a e e e c e e. D c ec ed
6. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 0 f h ca c ac f h e a d he , he a d a he e a ab e a d a he c h a he h e, d g d f gh a d f ff , f a d ea f a . I a ' face e c e he a af e , he a g f c ec , a d he g . I beca e a e ab e a e d he e a d gh e he b de f he e e he f d he e f. "I d ' a a a fee g hea c e a g fe," he a d. The e a d -bea be f h d e e e f ced b he b e e - b d a d c f a d d a c e e e ce ca gh he e e. "Y ' e g a ge b ed f d a d he e' e e g he de . If ' a a ea g, I' g a a ch ead ." A d ha ha e a . The ed a e f c f he f ge a a ece f c e d be d ed f fa g e gage he . The d a c- e f he ee a d he c ee ed he . "I ' c e e . I d e ' e e a f e e g f c h e h g . I ' he e. J e h g d . Whe I' b ed, a he e. I ' a e f e f g." Pe a ed c e c a ed a f he e f ced he e gage e . N h g bea T T f e a a , he a d. "I ' ea e, c e e ce. I ee h g I a ee. Tha f h g," he e ed. T T ' e ac e ead. I ' ge he ace f e ca d e c e c , ' bec e a de a , a e- h f a a e f eed . She a d, "I e e ch f e e h g. T d c e e a d h g , e e d , e ace ea , e f d." The e . N h h hab dee e bedded he da e, he e ec a f h c e , c d g e , h d be e e ed he ha e cha ged. She a e f a de g a e ha he' ee c a ed a. I h d be h a d b ef, dea a
7. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 1 h -f e ca de ha ' ea d ge b e. A d he e a " h ", e ea ea h . Sec d , e . M e a e g a be a gh - ff. "I ' he a I c e . I d ' ece a a a ead ab ," he a . A d eed be a d ched be ee a a e f c e ha ba a ce he gh h he da . Th h e e a ed beca e he a fee g h e e a d ega e f a he ega , h ca e e ec a d b g a ge he a a ha d e ' fee e he g? A d h he ca a a age he ega e fee g ha ha e a e he a f a he e ? S , La a ada ed a d he f d e a e he fe, a d h ha he f d e a c e c e . B ha a e he ca f , he ABC, a d h d e ada cha g g hab a d efe e ce de de e effec e d g a e e e ce ? F e, gh be a g e f, "H ea h a e he g a de e e h e h gh ac a a ee ?" A d h I ed e e he , he ca f he e e ec a a e fa - each g a d c a a c de a f h a e e e a e e e ce ac a d c , ac a c e , ac a c f ge ge e a . Pe ha h e a ed h . Pe ha ' e La a. Pe ha e a ed h beca e ' e a g de a d h a c a a d e ce. A d e ha ' a c de he cha g g hab f he e a c a a d e ce eg e a d de a d h e ea ch he a d a he gh d c a d e ce . If e a he e , e ca b ea d e d ffe e age ha ed a hab bec g e ab hed. We ca de a d ha he a , ha he a ach e e, a d de f he e e gh be ab e a . L , e' e g be T T - ha d be d c ! A d
8. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 2 ec g g ha h ab a g e e , , a b e e e a ge a d e ce h a ac edg g e, f h ch e a e he e a c b e a e e f a a de a d f a d e e a a d ef ec he c a d e f A a a c e . B h ca e d h a a ha gh a ea La a? If e a he e a gge f , h e h g he fe e a h he . She fe ha ega e e a g e f he c a c f ha ega e e he ea da , a d h e de e g fee g ha ca e a g. A d h e ch e e d , he ade he d c ch ce, a d he a ac e ch ce, dea g h he eed, h ch a ec he e a e be g. S , e e ca a e e he e a e: H ca e he La a fee ea ed ha he ' be b ba ded ad e e b e ac c e ha g g be ega e he e be g? Wha ca e d ec he ? A d e c e a , "Wha e e? Wha e e?" S , he ee ec he e a e be g h gh he ac f f d g afe ha e ha e ace he ega e e h e e , he e he ca fee a f ed h he ch ce . A d c a ed a de e he ha e a d. I bec e a ce f a , a a . A fe ch c e I hea a ee - a d a f h e de a e f he e e ha e ha e ee a d e . A d g e he a e e f ab a d c . We ha e e c a e hab b e a ha ega e e de he . S , h ca e e beha ? Wha a ea gf e a d ha he La a ach e e he g a ? B he e a f f a he e, g f he a e . Y ' e bab fe a e . A d he a a ea , c d g he a d - a d h ea c a d g e a d d b e - e had e a c a h a d ha he d e ' e e ea eed a a T T
9. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 3 de , he ca hea a a ec d a d he f ' g a be a d g de , h ch he a a c a a a f . A d ha ' ha he a g f . I d d ' d g de had a ec f c d, b he had a ead de f ed ha . S , b g g ge he he a d he d a d he e a ge he e e e ac e c , a g he c e he , a e a e , defe g he ac . Th ac ea he d e ' ha e c e e e h g gh he e, gh , a d ea he' e g he f e e ac , h ch e ch g a a ee g ha he' g a e he ea f e, e ha a h a e , e ha a da a ee a e . S , h ca e face e f he c e ha e e a La a, h g a a d- g de g ca e a d a a e e ? The c g e eff e ed c e h c e , c b ed h he e a ed e e e ce , e e a ba e c f he . The ea ab e e ac bec e a ea g - hab a e a d b he d. I eache he b a ha h beha h e e be g a d ' h e ea g, h ca e e e ba e c e ? H ca e a e e ea ab e? D a he h f , ea d ge b e c e ha de e a a f g e e e ce - he hab bec e e ab hed. L , e a e ' g ec ea e he a e f c a ed a, e f e, d c , d e a . Tha ' e. B de a d g he ch g ca a d h g ca c e beh d La a' eed , ac a d beha , e ca ee de e e e e a , ea ab e, d g a e e e ce ac a d c . We be c g h e ea ch. A d f a e he 18- 30- ea - d ca eg e ha bef e g, be e e e c g d c ha e a e h e dee . If d ' , e d e hea f ! S , e ' a h e f a h gh he ce e f.
10. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 4 Re e be g ha e - ha fe a - e e e . A d beca e e a e g fe - f ge c ed e a e ha - f beh d a c ee , e ha e had he e e e e he ace h ca aga , h ch S h e a d Bec, I fee I' de he c c e he e! (LAUGHS) Y e e a a fa a c a d I' g g a e h g ha gh fee ... (LAUGHS) S , e' e de a e a - ged a ach e ea ch. We ha e d e e e e e d a a , e ha e b g da a ea a d b g e ea ch ea ac he ABC ha ha e a c d c ed a f dee a a a , e' e d g ha e e . U de a ed e e , d a d e a d f - e e , a d e h g a h c e e , ge ha a h , ha f a da ! (LAUGHS) A b be e ! Th h ' b a ea a d hea a d ea . I fee e I' a ead cha g g, ba ed ha ' e a ead e ed. S , ' bee a c a e f g g bac e e' h e beca e ' e h g e ha e ' bee ab e d f g, a d a he c e f he a fe ea , he e he h e e e e e' ace , he ace he e he e ed h c ec a d e be g, b a he ace he e he ea e a d e a f d g h g . We a ed de a d he e f e e' h e he e . The ha e bee a ea e cha ac e he da - -da e f g, de a d g f e ce d a be ea a . B d be df f, he ' e g g bac - a d a be a ead ha e, a d e ca ha e he b ea e e e ce - f e e' c f e e h ha g h e. We' e a d ffe e d gh , h d he fee e f ha d a ce he a ee f ? H d he a be g ee ed? N e ba a g d f -g ha d ha e , f e a e. A a h d f chec g a d be g df . B a de g e ea che , I h ha ' bab
11. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 5 b e a a . B a -h e e e a e ea e e- e g, e ha e f d he e, a d b e I ea , d f, de a ed e e . S , be g h he ace de a ed, he e a a , e' e f d he ha e a a e be ef . A d e e f ha e ' e e ed de a ed e e , I' e ca ag e ha a b g be ef f he ha ca ac a c d c a f e ea ch a h e d f e. Y ca a ch a f e e , a d he e g ca a be he e a g f . FYI - d e ' a e e he a a a d he f , d bea ha d he fee e ' e be g c ed b d c e a d g g, "G ea , I' e g 40 e e !" The , "Oh! I ' g ea ." B he ha e a bee a d e e' e d a he ha e e ac ed e ed a d ed he a a e g . We ha e ece ed ea de c e a a e f he fa e a a d e ha e b e ed a he c h gh a d h f be ee d ffe e e e e ce a d ffe e h g ca ch he e e. We ha e a bac a d e a ched a e e fe g a ded a d e a ed. S e c d c ed he e e h a h he h e ab e he . O he , h e c ea a fa ba e a g g he bac g d. B he e a c a had he c e e ce f c d c g he e e e he e a d a he ace, a d he e e ' h ha e he h e fee g . U be g he e a e ha a a . H e e , h be g e e , c d e eed d he b f he e e e . P g b ead g, de a d g b e e g. S , a c e f ec e da d be e e c e he ' e ea de a d. D ' add ch. Kee he c ea a d ea e e be . Y d ' a a c a ha g e he cha f h gh g bac a d chec a e a d g , "Oh, ha ' ec A, B, a d C f ha
12. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . 6 e ?" B ea . I gh e e fee a b c e e a e a he a e e a be f d ffe e a ac a fe a , gh fee a a d ha ' e g g be ea a g, b he a de h e h g, ca ' e e e . Y ' e g g be he e. S , ha e a a a d h h e e ca ac e a e ge a ha a . A d fea . L e, a c a ac a b d a d a e he e a a a d g e ha de h, h ch ece a he a , , a f d g ha ca ac a ge e g d gh f . A d he a e - ' a d e b ' a g d e. I ' a ea , ea b e. I , a d h ea a c a . D ' ha a , d ' d h f e d fa c eag e . W h he de a ed e , ge he e. F e a e, e h gh e had a 40- e e e a d e e e e, "I ' bab a b ch. Ma be be 30 e ." A d ca e bac d e 12 e . Ab e ed h gh. A d ea ade h , "H ca e ac a a a a d e ga e ha e ac a a , ha e' e ge g, ha a e e a , a d ha ?" S , a e g ... OK. S , e f a a ea a a h. Whe ' e e e g a eh de , I h e' e a ead hea d da , b e h a . H ef , I' e g e a b f a e a e f e g La a' , ab h ha ca be ch e e gag g ha he a h ch gh a e . The e' b a a a ace f g a h a d a a d a f h e h g , b h ab a eh de g . Y ca be g a f da a. If he e' a f f a , ca ee ha - ged a ach g a be b g g bac a f h g . S , b ea d . Y d ' a be e he ed.
13. Ca LIVE Ra T a c _____________________________________________________________________________________________________ N e ha h a ed ed a c f a e e e a d he ef e a c a e . Th a c he e f Ca LIVE a d he a h ed a e b e f a e a d a be c ed ed b a he a h a h a . The ' e e he ed, d ' a be e he ed a e . B ea d e e . U e he e ha ha e a ead bee ed. U e f a e , a b e he e a gge he hab e ab hed. W ha ca d a fee c f ab e h da a. A d, a , c ea g he ace f c e a , e e a e d g da . Tha UX A a a f d g h he a d f ha e a d g a d/ e a d be g fa a c de g e ea ch eade . Tha f e g. (APPLAUSE) STEVE BATY: Tha . I' a ... I' a e d e a S ac f e ca beca e e' e, e, gh a ch, f ha ' OK. ALEX CROOK: Ye . STEVE BATY: Tha e ch, A e . (APPLAUSE) Tha . A gh . Tha b g ch. We' e b ea g f e a h , e' be bac a 2:00. The e b f f a I eed a bef e I e g ha , f d ca ed ha had a ec f c d e a e e e f f d a d ef e h e a d he e, ea be h he eg a de . S , e' e e e a a e f he e. The e' a fe a e g e f d ffe e , he f d a e e e a a e d a he eg a de , f ha ' . O he e, f d, d . Tha , a , e ch. Tha a a g ea g e . Tha a he e e e . A d e' ee he e a 2:00 f he af e e . Tha , a , e ch. (APPLAUSE) (LUNCH BREAK)