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Postcards from the Sled (Fred Randell & Diana Runkle, Boomworks)

Postcards from the Sled (Fred Randell & Diana Runkle, Boomworks)

Over the past 10 months we have conducted over 78 user interviews and test sessions, resulting in around 60 hours of footage from our mobile 'sled' and wireless testing setup in the Boomworks lab.

We’d like to share some of the insights we have gleaned from these sessions, punctuated by actual video and commentary from users as they interact with mobile and tablet interfaces.

Specifically, we’ll focus on the following areas: How do users respond to conventions that we designers take for granted, for example the 'menu' icon convention that is rapidly becoming ubiquitous? How do users tend to navigate on mobile devices: browser/hardware buttons, site / app 'up' navigation, breadcrumbs? Do users who are interacting with a touch-device for the first time naturally discover and understand gesture-based interactions? What do users think about augmented reality features? What do users perceive is the difference between an app and a mobile site?

We’ll introduce each topic area with some example screens and a brief overview, then view some edited highlights of test footage. We’ll follow up with a summary of our observations in each area.

uxaustralia
PRO

March 01, 2013
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  1. POSTCARDS FROM THE SLED 1
    Mar
    2013
    Designing for Mobility 2013: Postcards from the Sled

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  2. POSTCARDS FROM THE SLED 2
    Your theorists
    Meet your team of
    astronomically talented pixel
    scientists accompanying you
    on today’s adventure…

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  3. POSTCARDS FROM THE SLED 3
    Aim
    71
    hours
    96
    users
    Menu icon
    Navigation
    Native vs. Web
    Augmented reality
    Touch for the very
    first time
    Hmm…. Experiments
    001
    002
    003
    004
    005
    Feb 2012 – Feb 2013

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  4. POSTCARDS FROM THE SLED 4
    Introducing The Sled,
    a light-weight,
    affordable way to test
    any mobile device.
    Method

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  5. POSTCARDS FROM THE SLED 5
    Hypothesis
    menu icon
    #001
    We need a
    standard show
    navigation icon
    for Mobile
    Websites.

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  6. POSTCARDS FROM THE SLED 6
    menu icon
    #001
    “I’m putting my weight behind
    three lines because I think it’s
    most recognizable as navigation
    to the average person.”
    ‘We need a standard show navigation icon for Responsive Web Design’
    March 17 2012
    ANDY CLARKE

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  7. POSTCARDS FROM THE SLED 7
    menu icon
    #001
    WHAT IS THE 3-LINE DEVICE?

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  8. POSTCARDS FROM THE SLED 8
    menu icon
    #001
    Results:
    ?? / 24
    Notice, understand
    and utilise the ‘3-lines’
    device?

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  9. POSTCARDS FROM THE SLED 9
    menu icon
    #001
    Notice, understand and utilise
    the ‘3-lines’ device…
    …with the word ‘menu’
    underneath it?
    ?? / 13
    Extra value
    at no additional cost

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  10. POSTCARDS FROM THE SLED 10
    menu icon
    #001
    << let’s check the tape >>

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  11. POSTCARDS FROM THE SLED 11
    menu icon
    #001
    Results:
    5 / 24
    Notice, understand
    and utilise the ‘3-lines’
    device?

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  12. POSTCARDS FROM THE SLED 12
    menu icon
    #001
    Notice, understand and utilise
    the ‘3-lines’ device…
    …with the word ‘menu’
    underneath it?
    Extra value
    at no additional cost
    11 / 13

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  13. POSTCARDS FROM THE SLED 13
    menu icon
    #001
    WHERE IS THE 3-LINE DEVICE NOW?

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  14. POSTCARDS FROM THE SLED 14
    navigation
    #002
    Hypothesis
    Hierarchical
    navigation is
    preferable to
    traditional site
    nav on mobile.

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  15. POSTCARDS FROM THE SLED 15
    navigation
    #002
    WHAT ARE WE TALKING ABOUT?

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  16. POSTCARDS FROM THE SLED 16
    navigation
    #002
    Results:
    ?? / 13
    Prefer “up” hierarchy
    navigation device?

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  17. POSTCARDS FROM THE SLED 17
    navigation
    #002
    Desire a dedicated ‘Home’
    navigation option
    But wait…
    There’s More
    ?? / 12

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  18. POSTCARDS FROM THE SLED 18
    navigation
    #002
    << let’s check the tape >>

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  19. POSTCARDS FROM THE SLED 19
    navigation
    #002
    Results:
    12 / 13
    Prefer “up” hierarchy
    navigation device?

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  20. POSTCARDS FROM THE SLED 20
    navigation
    #002
    Desire a dedicated ‘Home’
    navigation option
    9 / 12
    But wait…
    There’s More

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  21. POSTCARDS FROM THE SLED 21
    native vs. mobile web
    #003
    Users perceive
    a difference
    between apps
    and mobile
    web sites
    Hypothesis

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  22. POSTCARDS FROM THE SLED 22
    native vs. mobile web
    #003
    Results:
    ?? / 15
    Understood they were
    viewing a mobile site in a
    browser vs. a native app
    (after interacting for
    some time)

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  23. POSTCARDS FROM THE SLED 23
    native vs. mobile web
    #003
    Assume mobile will have less
    content than the desktop
    ?? / 12
    Plus…
    For today only

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  24. POSTCARDS FROM THE SLED 24
    native vs. mobile web
    #003
    << let’s check the tape >>

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  25. POSTCARDS FROM THE SLED 25
    native vs. mobile web
    #003
    Results:
    10 / 15
    Understood they were
    viewing a mobile site in a
    browser vs. a native app
    (after interacting for
    some time)

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  26. POSTCARDS FROM THE SLED 26
    native vs. mobile web
    #003
    Assume mobile site will have
    less content than the desktop
    Plus…
    For today only
    12 / 12

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  27. POSTCARDS FROM THE SLED 27
    augmented reality
    #004
    Augmented
    reality
    features are
    awesome
    Hypothesis

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  28. POSTCARDS FROM THE SLED 28
    augmented reality
    #004
    WHAT ARE WE TALKING ABOUT?

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  29. POSTCARDS FROM THE SLED 29
    augmented reality
    #004
    Results:
    ?? / 24
    Find augmented reality
    features useful?

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  30. POSTCARDS FROM THE SLED 30
    augmented reality
    #004
    Pointing your camera at a
    house to get an estimated
    price…
    …perceived to be an invasion
    of privacy?
    Buy one,
    Get one free
    ?? / 6

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  31. POSTCARDS FROM THE SLED 31
    augmented reality
    #004
    << let’s check the tape >>

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  32. POSTCARDS FROM THE SLED 32
    augmented reality
    #004
    Results:
    12 / 24
    Find augmented reality
    features useful?
    “I would probably pay up
    to 99c [for this app]…
    but the fact that you
    can [use the
    augmented reality
    feature]… You could
    maybe upgrade to that
    level and pay more for
    that feature.”
    “Wow! So you could
    [use the augmented
    reality feature]? That’s
    fantastic.”

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  33. POSTCARDS FROM THE SLED 33
    augmented reality
    #004
    Pointing your camera at a
    house to get an estimated
    price…
    …perceived to be an invasion
    of privacy?
    Buy one,
    Get one free
    4 / 6

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  34. POSTCARDS FROM THE SLED 34
    touch for the very first time
    #005
    Touch-based
    gestures are
    intuitive for
    first-time
    users
    Hypothesis

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  35. POSTCARDS FROM THE SLED 35
    touch for the very first time
    #005
    Results:
    ? / 4
    Never used a touch
    device before but
    understand swiping?

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  36. POSTCARDS FROM THE SLED 36
    touch for the very first time
    #005
    << let’s check the tape >>

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  37. POSTCARDS FROM THE SLED 37
    touch for the very first time
    #005
    Results:
    3 / 4
    Never used a touch
    device before but
    understand swiping?
    “I saw it on an ad on the TV.”
     These users initially tried
    to scroll vertically, then
    discovered swipe.
    Preferred to scroll rather
    than swipe when
    presented with a choice.
     4 out of 4 additional users
    who had previous
    experience using a touch
    device preferred to swipe
    rather than scroll when
    presented with a choice.

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  38. POSTCARDS FROM THE SLED 38
    touch for the very first time
    #005
    ?? / 10
    Expected to be able to pinch
    to zoom everything
    Understood they could rotate
    for additional content?
    Preferred to view content in
    portrait (vs. landscape)?
    ?? / 8
    ?? / 6
    Everything must go

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  39. POSTCARDS FROM THE SLED 39
    touch for the very first time
    #005
    << let’s check the tape >>

    View Slide

  40. POSTCARDS FROM THE SLED 40
    touch for the very first time
    #005
    Expected to be able to pinch
    to zoom everything
    Understood they could rotate
    for additional content?
    Preferred to view content in
    portrait (vs. landscape)?
    Everything must go
    2 / 10
    7 / 8
    4 / 6

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  41. POSTCARDS FROM THE SLED 41
    71
    hours
    96
    users
    Menu icon
    Navigation
    Native vs. Web
    Augmented reality
    Touch for the very
    first time
    Aha! Experiments
    001
    002
    003
    004
    005
    Feb 2012 – Feb 2013
    Result

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  42. POSTCARDS FROM THE SLED 42
    Particularly
    Credits
    To our clients
    for investing
    in UX,
    and for letting
    us share.
    and….
    SPECIAL THANKS

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  43. POSTCARDS FROM THE SLED 43
    End
    @drunkleAU
    www.boomworks.com.au
    @fredrandell

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