Steven Wakabayashi - Design Thinking for Building Equitable Teams

Establishing equity with our creative teams starts with reevaluating our everyday design processes. In this talk, you will learn some of the pitfalls of diversity hiring, why they haven't worked, and ways to create a more equitable design culture that leads to more diverse thinking, innovation, and hires. We'll share some of our QTBIPOC Design organization principles and methods that have guided us in building a thriving and diverse creative team.

Goals for this session:

Encourage designers and design leaders to re-examine their ways of approaching diversity in the creative workplace and inspire them to make a radical shift in how they approach their everyday work.
Learn tactical solutions designers and design leaders can apply in their internal reviews, meetings, design critiques, and design delivery that shifts away from perfectionism and metric-driven processes to a more mindful, equitable, and innovative model.
Feel re-energized to hold safe space for one another that is less judgemental and defensive, and where challenging issues can be discussed without fear of conflict.

Transcript

1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a ia UX A a ia 2021 Da 2 Wed e da , 25 A g 2021 Ca i ned b : T ac Ball
2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 2 Wakaba a hi h i a de igne ba ed in Ne Y k ci h ill be alking ab h b ild e i able eam . Ve lea ed ha he ha ag eed j in da . I'm a fan f hi k and I'm l king f a d hea ing m e ab h e g ab c ea ing he e m e e i able de ign eam . S lea e j in me in elc ming S e e he age. STEVEN WAKABAYASHI: Hi, elc me. Thank f - hank f ha ing me. Le me e m e en a i n. Can ee? STEVE BATY: The e i i , e . STEVEN WAKABAYASHI: S me - STEVE BATY: O e . STEVEN WAKABAYASHI: Thank , S e e. S man S e e . S e hen . Well, I'm eall e ci ed ha e hi c n e a i n i h all da ab a ic ha i nea and dea m hea . I am alking, eaking f m he Ne Y k Ci kn n a Lana i e i , da ' e en a i n a g ing ake a l f hing . I ha e d ne hi alk a fe ime b incl ded in i a b nch m e ne hing . Thing ha eall e na ed i h m l a I a alking ab hi ic and h ef ll can i back, enj hi e en a i n, lide h ill be ided af e he e en a i n. S d n' feel a h gh ha e ake n e , fe e i hl , b if I a an hing ha ma n be incl ded in he lide feel f ee ake me f h e n e . S h ef ll ha all a li le bi m e enne f elf. M name i S e en Wakaba a hi I'm he f nde and e iden f a n n- fi gani a i n ba ed in Ne Y k ci called QTBPOQ de ign f ee
3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 3 and acce ible de ign ed ca i n LGBTQ l de igne f c l nde anding i hin de ign c mm ni a e ee , bi c mm ni ie e e el nde e e en ed and a e n n- fi aim ide de ign ed ca i n, men hi , ne king ni ie , f de igne ha he can ha e all he l needed en e he ind and e a e j e ci ed ha e a g amming and e ecen l g ad a ed a c h f den f m fi UX b cam cla . S I j an a i h a li le bi ab m , ab h I came in hi k a li le bi f c n e in all f hi ff, a li le bi ab m j ne . I a ed ff in echn l g a a e ng age. I ac all didn' ge m c m e m famil ' c m e n il I a ab in middle ch l, c m le el n echn l g n il hen. Ha d belie e n i h a l f he ne gene a i n, b hen he c m e fi a ea ed in m h e I a enam ed b i , fa cina ed I c ld n be lled a a f m he de ice and I a h a ding all he ime ha I c ld e l e e e hing ab i and a I a ed nde and he in e ne and nde and diffe en f a e, ha I c ld ge m hand n, I a able g ab a c f Ad be Ph h and Fla h and ince hen i a game e . I a c ea ing eb i e , Gif , ic n name i . A a kid I j f hee lea e and j . I a ed g amming hen I a in middle ch l af e I di c e ed ha he WYSIWYG edi can h he c de. I a me ic l i h i b a eall fa cina ing n f e en . I did all hi in high ch l f f n, I g e in he L Angele egi n he e c m e cience eall al a n' a hing. The e a n c e a gh in c m e cience and hi en i e ime I died hi and la ed i h i n he ide I h gh hi a j a h bb , igh , j me hing d f f n. And a I a e a ing m elf g in c llege, and j like g d A ian child ld, I en c llege d bec me a d c and
4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 4 I en man , man ea iling e ganic chemi , h ic , bi l g . I ac all g ad a ed i h a deg ee in h i l g and ne cience and ead g in a lica i n f medical ch l. And ac all d ing ha ime I a a li le bi n e f ill he e I an ed g , b I decided n he ga ea in be een a l ing highe ed ca i n and medical field, j g back m h bb and la a li le bi and i a eall f nn d ing hi ime, I a al ill king, d ing eb de el men ac all hel a f c llege. M elf I c me f m e m de mean . A ingle m he h eh ld, he i a Tai ane e immig an , al kn , n e ed c m e cience a ell. E eciall in al a ea f Tai an back in he da . And i j eall ne e cc ed me ha I c ld make hi a f e n il I had mbled n i in mean f ge ing - ing ge me he e el e. B n il hen, I had an ama ing, ama ing ca ee ing af e hen and I emembe he e a a in in hich g ade a e in alida ed beca e i ' been a l ng, igh , ince ' e g ne - had g back ch l he e I finall made he deci i n, he I eall an e echn l g , de el men , de ign f ll- ime. And ince hen I ha e had a e ama ing f i f l ca ee king i h me f he bigge b and and bigge agencie . And I ha e been a de el e , de igne , UX de igne , leading c ea i e eam . And I didn' an highligh e hi i n f he e en a i n ac all highligh all he innacle in f m ca ee b , in fac , i e he i e. And ha I an ha e i h i ne f m l e in ha I hi i hin m ca ee hile king nigh and da and eekend and iling e all f he k and ibili ie f i and - h e bende i h clien and c lleag e e eciall c ming f m he agenc ace, he lack f lee , die , and af e ea and ea and ea m e han a decade f ha ac all ended me in he h i al a ne in .
5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 5 I a in he h i al, m b d had c m le el c lla ed. And i a h ee m n h f ab l e hell ge ing e , ge ing lee and aking and n eali ing h man h , da had a ed. And a I a a aching m n h h ee, j n eeing m c ndi i n im e and j eeing m heal h ill c n in l i al f c n l and I a j c ming e m i h he en ial end f m life and i ' ha d alk ab i n hi da i h ha ing a l f em i n c me ab i . B j ha a eall l in in m life. I a f elled b all f hi d , d , d , d , d , d ene g he e I hadn' been able ee all f a f m heal h a ing fall a a . B af e m n h h ee f ing diffe en e f al e na i e medicine, l ima el c ming a in he e I a ili ing b h e e n, ea e n adi i n , f ac ice , c ea e a h li ic ellne egimen ha I a able make a g ea d ama ic hif in m heal h. Al able hif a l f he h le en i e le h a f c ck ail f medica i n h gh diffe en a f im lemen ing he e medicine and d ing hi ime I al a ed im lemen medi a i n, le f a ac ice ha I can k m e, igh . S me ime e ha e he ac ice f medi a i n a a ac ice f - I can be m e d c i e, I can d m e. I can h m e in he k lace. B I a ing i a a a j acce and a ne in I a eall ggling i h hi c nce he e I a e ea l in m age n kn ing he e m f e a g ing end . And medi a i n a a a j c me e m i h i . B ince he heal h had im ed I j eall e na ed i h i and an ed make hi a am n ac ice f m li elih d. And I ended deciding lea e e e hing a he ime I a in San F anci c , king i h man he maj ech c m anie and agencie in he a ea, and I ended lea ing e e hing in San F anci c , and a elling he ld d medi a i n ac man diffe en c n ie and c ming
6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 6 f i j man in igh ac diffe en c n ie , diffe en ac ice , diffe en lineage f B ddhi m, l ima el be e nde and m elf. Ul ima el nde and ha I an ed d and h I an ed h in he ld. S i h ha he - ne f he ini ia i e ha came f i a QTBIPOC de ign, c ea ing a gani a i n, a ace he e I can lif , ma ginali ed iden i ie ha I e na ed i h, m elf iden if a male, able b died, ee , A ian, Uni ed S a e ci i en. Tai ane e and Ja ane e lineage . And in he ace ha I c ea ed, i a h n hi c nce f eci afe ace ha i eall een ha I ec gni ed ha a eall c i ical ha m healing ha I an ed ha e i h e e ne in he ld. And in d ing I al a a le h a f k al bl m . And in andem I had al c ea ed a dca called Yell Gli e hich fea e ee A ian e ec i e n li e and mindf lne . I had g e ch a Ma ga e Ch , Ale ande a fea ed hi ea i h A le dca n A ian Ame ican e ec i e . Al a ed g f A ian-Ame ican and ee A ian h gh Z m, had a ed hi ac all in e n b d e he andemic e j decided g nline, c ea e ace , a m n hl ace he e f lk can ga he in medi a i n and al alk ab ha e e i n e le' mind and hea , and hi ha al been fea ed h gh E en B igh , c -c ea ing i h hem and la l , d ing a l m e i ing. A l m e i ing n m backg nd, n m e ec i e , n ic ha I didn' ee i en - I didn' ead f en and in d ing I di c e ed m ch m e ab m elf, ha I a a i na e ab and all f hi k al hel ed he he d a l f m n in e nali ed healing a ell. Ha b ing a l f he em ha e e laced n me. The em f aci m. The em f a ia ch . The em f alleli m, agei m and d ing all hi k being e ed man m e diffe en e ec i e , he ichne f e e ience , and I
7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 7 ab l el l e e e ne ha I c llab a e i h. And hel enc age me c n in e d ing hi k. B f all hi a c le f le n f all ha e. The fi ne i king ha d. (La gh e ) kind f kidding b n eall . In e m f d ing he k ha e an c ea e a e ainable ac ice . I ld ne e - and h I ha e he f he l e in f m life I ld ne e an an ne g h gh he ame hing ha I ha e d ne b nf na el hen e a e in he hick f i d ing he all-na e f k, d ing he b ine i che , d ing all h e d c la nche e me ime f ge h e need i i i e and cen e me ime and e e ience hich i el e . C ea ing a ace. B a e alk ab hi k f ac i i m and h ing f he e le, a big a f hi i al ainabili and e en e ha e c ea e a h li ic ac ice ha can c n in e h i e n j e a da , a m n h, b ea and ea and e gene a i n and if e cann c ea e hi ace and e ch e figh ine i i h m e ine i again el e e im l ill j e ha el e and bec me em handed. And e can' d an hing an m e f he e le a nd . We ee hi ha ening ac he ind and ac agencie . Thi ea he e a a e e h a l f he agencie ha had igned n f ad ca ing a a a f BLM, ad ca e f black c mm ni ie and he la ge BIPOC c ndi i n f e le f c l d f all hei ledge ha he had igned. S me illingl d and aid he had a lack f e ce , f nding, e c b me j c m le el em ed hei name all ge he . And ini ia i e h gh he eb i e all ge he ac ind . We al ee a e e e b n- ha ' ha ening BLM and all he he cial m emen a ic la l beca e hi i n' j me hing ha e a e d ing f ne da , ne eek, b e a e eeing af e ea f d ing hi i ' j eall ea ing and ea ing d n a l f
8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 8 he e le d ing hi k a ell. And in ligh f all hi , if a e called n d hi k, if a e enc aged d hi k b he , nde and ha e all ha e c ea e a f nda i n ha e can b ild n and ha f nda i n i a ainable ac ice e ing and being c n ci and mindf l f n ene g . G ing back m i and nde anding a ha e can begin n j h f el e i hin he c n e f e b h f el e l nde and el e e can a he he d in e e ience and nde anding f a e can h and hel he e le a ell. And he ec nd le n I an ha e i h i ha j ne , ni e indi id al j ne and di c e f iden i i e en ial and ke a d indi id al ac i i m. And nde anding elf, bec me a c nd i f change, n j ecific ha ma be a i na e ab , b bec me a c nd i f change f e le h a e e ac l like ha e li ed e e ience like . Y ' e able ha e ie ha he e le can lea n g f m, and b ha ing all f hi e e ience and ha ing g h and ha ing he am n f le n ha ha e been able e e ience e can he in ni e a f g ing, de el ing and e en iall finall di man ling me ine i able em a nd . S I an ha e a li le bi ab n me a ha e can hink ab ha in e m f de ign eam . Righ . B fi bef e e ge in ha , I an alk a li le bi ab me f he e m ha ' fl a ing a nd in hi ace. Y migh ha e hea d he d di e e i I, incl i n, e i , he d j ice i fl ing a nd. S me ime i make ac n m Jedi hich i eall a e me. Bel nging i an he d ha ' fl a ed a nd, b f all f hem he e h ee fl ime and ime again, ha I an in he e e min l gie a e n nece a il e ac l he ame. And I an
9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 9 ge a li le bi in de h ab h i i im an nde and he diffe ence in he e min l gie i beca e in he a ha e e dic i n e he in ecific change ha e need and eek. Righ . The e f d . In defining man f he diffe ence be een he e le ' fi a ff i h di e i . Di e i i eall he ma ke f he n me ical inde f he diffe ence ha e i i hin a ace. In he h e ha e n he lef e ee h ee e le l king e a a ba eball game. Diffe en heigh and he a e al anding n a b . All h ee f hem. And e al ee he alle e n and he middle heigh e n able ee a he fence, b he h e e n nable ee a he fence and kind f he enca la i n f hi image i nde anding ha hile e ha e di e i f m he a dience i migh n be he be e e ience he m e i able e e ience f e e ne. Righ . The ne e m incl i n i eall ab h he e diffe ence a e elc med, al ed and in i ed in he ace. Of en ime I ee hi d being h n a nd a a a j in i e e le in he ace a ing "he hi ace i incl i e, e d n' j dge". B j he fac ha d n' j dge d e n' make a ace incl i e. Incl i i i ac all h , igh , ha eff a e ing in. Wha ene g a e ing in in i e ha ecific iden i , ha ecific dem g a hic. Wha ecific c mm ni . Wh a e incl i e a d? Righ . And hen e ee he e blink incl i i a emen a e j incl i e he la ge b ade a dience hen in fac incl i n c ld be a aching a ecific black c mm ni , BIPOC c mm ni and a ing e an c ea e ace f . Plea e a end e en , h can e h f . Righ . In he h e ee he e, e ee e le h ha e nif m e he a e all ge he in he ame imila e e ience , and e al ee he fence c m le el em ed. S ha he can ha e a e imila
10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 10 e e ience i h ne an he a ell. Then he la e m he e, he d e i , e i i l el defined a he edi ib i n f e and e can mean man diffe en hing in man diffe en c n e . I can mean e ce, i can mean m ne , i can be ime, i can be ene g and l el defined if e a e g ing make a ace e i able, a k elf ha e ce , ene g , ha e can ide in a ecific ace ha can ide a be e j e al e e ience he e le h ma c me f m diffe en iden i ie , diffe en e e ience . S in he h n he igh e ee he e n iding hei b he a e anding n iginall he h e e n and hen d ing e ee all h ee e le he e able l k be nd he fence ha c e hei i i n, and ee he ba eball game. In he e ea ch nd e ee di e i i h a nne f e ea ch ba icall a ing hi i g d. And McKen ie ha d ne a e , ea e ea , if an ne need ecific da a e , highl ec mmend check hi b he la e ne in 2020 e ed f all he c m anie ha he had e ed ab he a ile f c m anie i h m e di e i han he he c m anie in he a e men e f med ab 12% be e financiall c m a ed he he c m anie . The a al he la a ile he b gh n 25% e f ming e l financiall a ell. And if ac all l k ac all he diffe en ea he ha e d ne hi e ea ch can ac all ee all he diffe en e l i n f he e da a in . B a he end f he da i d e n' eall need be ed in finance, igh . O libe a i n, abili feel afe, abili be ea ed e all al ng ide meb d el e h ldn' al be ed in he nece i ha ha b ing he c m an m ne , igh . Pe le de e e be ea ed e al e i d. We al ee in an he e ea ch e led b in e na i nal lab gani a i n, in 2019, incl i i , igh , he ac f ac all in i ing he
11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 11 iden i ie in he ace, lead a 59.1 inc ea e in c ea i i enne and inn a i n i h he gani a i n. Al 38.9% be e a e men f he c n me in e e and demand f hei d c . S hile he e i m ch n mbe and m ch me ic and man g d in e f h di e i , e i , incl i n i g d f , h d e ill kind f ck a i ? And i ' le a nd j being bad a i , m e j aking a e back and l king a he bigge h li ic ic e. Righ . We f en ime c me in hi ac ice i h he in en i n f an ing d g d. The in en f "I an hi e a m e di e e eam" and ac he b a d ha e d i e ha e ini ia i e e he e e inc ea e he i eline, b ing in m e e le, hi e m e f lk in c m an ac all diffe en ie and f c e a e g in diffe en de f e i hin an gani a i n e ee le and le and le di e i , a ic la l beca e f he l, igh , f alen i n a ide a e g highe in ha ie . B al ng he line f b e ing h a en' e eeing di e i eall fl i hing in man f he i a i n , beca e e d n' ackn ledge he ine i able c l e ha e i , ha end n j nl hing e le b enc aging a l f he di e e f lk ha e e hi ed lea e beca e he d n' feel afe, he d n' feel een, he d n' feel elc me and me ime he d n' feel a h gh he ha e a f e i h he gani a i n. I an ecificall in he f h a in ing d n e f m he lef hich in hi c nce al f keni a i n. S me ime e ha e a di e e candida e hi ed i hin an gani a i n, and e hem n hi ede al ha me ime he didn' a k be n. And hi nd e e f e e en ing an en i e c mm ni j b ha ing a j b. And f en ime a lea e nall m elf I hea hi i h a l f m an c lleag e and an f iend hen he a e hi ed i hin gani a i n , he bec me he face f LGBTQ libe a i n i hin an gani a i n. And
12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 12 me ime e eciall f ng eme ging alen , he j an fi in igh . The j an be a a f he eam. Le al ne be he ice f a a ic la c mm ni and gani a i n. S j being a a e f me f he e hing ill hel hine ligh f h a l f e le end lea ing. S g ing back DEI, if e an c ea e m e e i able eam i eall a i h c l e. And he ne le n I ide i h all i n ma e he DEI in en DEI a, me ime e he ine i able c l e ha i ha b ed and ha e ha e b e ed lead he e en i n. High, high a i i n f alen and f c h ld eall fi add e he emic c l al a e n , he emic c l al ine i ie ha e i i hin gani a i n. S I ill ha e i h a c le f he in igh and a c le f he me h d l gie and a ha e ha e di c e ed gani a i n a QTBIPOC De ign e ha e in i ed he he d in m e e i i hin eam . S an ing fi a ff i h a c nce f de ign hinking, igh . De ign hinking a a me h d l g , a a m del and he e ha been a l f c i i e n hi m del in hi he a fe ea he e e a e a ing n ee a l f he ga in he m del ha e c ea ed he e e lace a de igne in he cen e b n j in he cen e, b la ing le f g d ac all he end in f hi ce . The de igne agg ega e all he in igh , agg ega e all he da a, he de igne c ea e all he d c , he de igne d e he ec i ing. The de igne d e all he a ec ela ed he d c , la nching f he d c , and e me ime nde h did he e nc n ci bia e h ? In fac , i i beca e e m ch em ha i and he de igne and ce e . S hile e ab l el l e he me h d l gie and c e e an b il n i make i m e e i able and m e c n ci e can le e age a l f he g d c ming f hi . S eall in e m f hif ing hi a adigm i hif hi a adigm
13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 13 f hi -d n a ach al ha e ee icall in a c a e e ing, igh , hi -d n a ach he e he ee i e , CEO ha hei e ec i e and hei belief f ha he an in i e i hin an gani a i n. S me ime - a lea ha I a i hen i c me h gh he len f he c mm ni i h he c mm ni in mind, ha i g ea . We me ime need ha . B hen i i j h gh he mean f " hi i ha I feel" "had hi i j a I like enj hing " me ime e ha e ine i ha i ac all am lified in ead. And he fi a ha e a e a ing b e e and ili e he me h d l g f a f c ea ing e i i f c n he c mm ni fi . A b m a ach. And a e hink ab c ea i e eam , de igne , hinking ab a ha e can f c n ing de ign eam a he f ef n - a he cen e f he c l e ha e a e c ea ing, igh . S a c le f in he e. C ming f i hinking ab he de ign- hinking m del and hif ing ma be me f he e i n ha e a k el e , fi a k ma be h a e e nde anding each he . And hen a king el e h a e e, ge he a a g , c llec i el i e a ing l i n ge he . And hen a king el e ge he h a e e c llec i el einf cing ac ice ge he e can he he d in a m e e i able f e f c llec i e g . S a e hif he m del e end c ea ing a f - nged c e ha i im l den ed a g nding i h he inci le f he c mm ni , he " e", igh . Wha a e me eminde e can lace be e nde and ha a e he need f e le fi . The ec nd in , nde anding each he , ne an he , and ening ea and hea ne an he . The hi d in , i e a i n, aking ac ice ha e i , ha ' king, and hen n c m le el di man ling igh . T f en in he de ign ac ice e a e ed c m le el di man ling and ing and dem li hing all he e eall agg e i e d c ea e a
14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 14 ne em ha e an . B , in fac , he k f i e a i n i aking ha e i , ha ha ked and hen b ilding n f i , al me ime b ilding n f ha ha n' ked and ing he h and le n c ming f ha . Righ . Then n mbe f , einf cing, ing i i e l , i i e feedback l , f e i able ac i n and beha i ha e an m e f. Ac all , I'm g ing n n he cha . I all f g ab ha . Ye . Oka . S if an ne ha an e i n h gh i , I ha e he cha en a ell. And I can ll me e i n and in eg a e hem in he alk . Le ' ee. One ec nd. Oka . C l. S me f he he e i n I ill ge a d he end f he alk. Le ' ge in i . Le ' ge in he m del. S f he fi ne he ac ice f g nding e ha e a c le f ene e an ha e i h all. We ill ll hem all ne b ne. The fi ne i ec mmenda i n f j eall i ing d n i h e e ne and ha ing ne- n- ne mee ing a e e e ne' indi id al need . A king elf, h can I h f e e ne, igh ? And eall he e I'm g ing in a c le f hing . Wh i ing ne- n- ne i e en ial i beca e e e ne i diffe en , igh . Thi c nce f in e ec i nal iden i ie i hi c nce he e e a indi id al ha e all diffe en a ib e f el e , igh . M elf, A ian, male, ee , Uni ed S a e ci i en, Ja ane e, Tai ane e, able-b died. And hen e c lmina e and ll all he e diffe en in e ec i nal iden i ie ge he e in n h , e nd, eac he ld in e diffe en a me ime . S ne f he a ha e can c mba hi i eall ime n he calenda i i h e le and I ide all i h e i n ha can a k f lk . And he e a e e elling f h can h hing ha h ld be a a e f hen king i h
15. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 15 f lk . The e i n f a king meb d h ha e e le h n f ? In he a ? And in i a king ha e i n, e le ld immedia el ha e i h a ha he ha e fel incl ded and hi di ec l feed in incl i n ac ice ha e can in i e i hin he c l e ha e an b ild. Then he ne e i n, h ha e e le n h n f in he a ? And hi immedia el flag f im an e i able beha i ha l im ac and h he e le in eam. And hing ha h ld bec me a a e f. The ne in . Iden if ga i hin he eam. S hi in l e i ing d n i h eam and a e ing h n eam ha hich iden i ie . And d ing an a e men f i be e nde and ha he ga e i , igh , i h e le n eam and h can l k f a a e d ing hi ing, l ima el a a e a ing l k in d ing c -c ea i n and c llab a i n i h. And f hi ne l k a , again, back he c nce f in e ec i nal iden i ie , all he e diffe en a ib e and diffe en e ie f ecific indi id al and eeing ha e l inde ing n and ha ma n be inde ing n. Then hi d, nce a ed agg ega e all he e in igh , again like a ical de ign ac ice, igh , e abli hing g iding inci le and g al, manife , ha e e i i an call, a can c dif e en iall all in igh in n h a . Y a f being f he eam. And a c le f ec mmenda i n f hi ne, i i , ne, make i eall im le and ea f e e ne nde and, igh . D n' al end i h 100 diffe en ene , j kee i i h a fe . Handf l. Ma be can a ff i h h d h f e le im l , igh . Then he hi d ne, a eall m im an ne i ha a e he eg la check-in ha e i h he e g iding inci le and g al , igh ? A e he a e l ? A e he m n hl , a e he eekl ? Wha d he
16. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 16 l k like f , f eam, ha ma be, again, g ing back he la ge f nda i n f ac i i m and e i ac ice, ha i he m ainable, igh , f eam and h can h f e le. C l. Ne i n, g i h he e i n ee if he e i an ela ed e i n. Ac all all he e e i n ill be kind f an e ed h gh he alk h d n' I j g h gh he alk hen I ill ll me f he e i n . I ma ge he m h mb ha ma ha en in he an e e i l , eah. S he ne i n, in e m f c ea ing afe ace f dial g e, hi ne e a e eall a i na e ab a an gani a i n e ha e a ed in i ing hi in de ign e ie and he e e alk ne an he . The fi ne i a c nce f c ea ing afe ace i hin he de ign c i i e, de ign P ac ic m and k. When e alk i h ne an he , f en ime e f ge e a e al j dging me ne' k, igh . And me ime e f ge ha d , lang age, al ead i a f ine i in he a ha e c i i e meb d el e' k and h he h ed and h he e en . S he big i he e i fi e he in en i n f he ace. I i n n-j dgmen al, incl i e, e i able, h ? S a he mee ing ff i h ha . And hen he ne in a e le a e e en ing he k, a e en ing ha he ha e ha ed and ked n, eek fi nde and bef e eeking ha e h gh nde d. Shif ing he na a i e lace, again, a b m- a ach n he he e le fi in he k. H e can d ha i eall h gh hi c nce f c ea ing em ine . S in c ea ing em ine I did i in he e beginning f he e e ci e, in he e en a i n he e I men i ned e e ne I ill ha e i h hi e en a i n and lide i h e e ne af e a d . S i ha a a ha can c ea e em ine ed ce lab f he f lk ? Righ in he mee ing. I i c ea ing em ine ma be f men all i hin
17. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 17 he ace. And hi ne ge a c le f la ing f m e le, b h i i ha e e eciall n he agenc ide, h d e gi e el e 24 h e en le han j a c le f h n a nd k and e a k clien 48 h a eek c me back i h e n e. Wh i i ha e c ea e m ch em ine f clien b e d n' h and c ea e hi f eam membe ? Righ . Again, a e alk ab ine i , he a ha e ea clien diffe en l f m eam membe al la a a in b e ing a l f he diffe en le el f ine i ha end h ing eam membe . S me ime e d n' eali e ha in i ge ing he h e m gain , igh , and e ill alk ab hi a li le bi in e m f einf cemen , b me ime in he j dgmen , in n c ea ing em ine e ge he h e m gain and e ge he k d ne immedia el b e end ac ificing he l ng e m alida i n, l ng e m e nance, l ng e m i i e feedback g i h e e ne in eam. And me ime i ake a min e j ink in all all he e hing kind f h and a e like , I didn' eali e ha . Which i g d. In igh . Then n mbe f , a a f c ea ing afe ace f dial g e, in he in ance, igh , e a e nded b e le h a e like , h hink like , h c ea e de ign like e end g ing d n hi abbi h le, igh , he e e end c ea ing k ha all f e ag ee and e a e like Oh, m G d ha ' ama ing. B in he c nce f e i , di e i , di e e hinking, n all idea a e g ing align, igh . We an ha . Be c mf able i h dial g e. Be c mf able i h heal h ban e . Be c nce f he c nce f b a ene h ing and ma be facili a e i . A k e le, he , I an hel me ke h le in hi . I an ee ha I ma n be eeing, igh . In i e he be he de il' ad ca e. S me ime e f ge ha e a e in he e i i n f e , igh he e e a e he manage and he a e he manage ee and e a e
18. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 18 like he gi e me feed back and e d n' eali e he e a e al a le el f ine i ha g in feeding h e le me ime a en' able ice hei ini n a he l ha e hem. And he k f i e a i n e alked ab i e i l , h n ing he a , h n ing ha ha ha ened. T a . H n ing ha ha ked and en ing ha ha a e i hin k, igh . T f en e a e al a ing name n hing and h he - ake in he g nd f k and e a e f en ime c m le el e adica e all he k ha ha ha been d ne bef e and in k f h n ing he a e m b ing h gh ha ha ha ened e i l . Al i h ha , eeking nde and he le n c ming f i , igh . And en ing ha e c ea e e ec i e ace f hi , lif le n ha ma n ha e been a lied e can a l in f e i e a i n f i . A e b ild n , in ead f c ea ing all he e e a a e ack f diffe en eff , en iall ni ing all he eff ge he , e can lif ne an he and, la l , aiming f c n i enc a e alk ab i e a i n , and b ilding n f ne an he , en ing ha if i ' e ec i e a e can l k back a he a and ge in igh ha ha i a eg la ac ice en e ha f e i e a i n a e al a c n an l b ilding n f ne an he , hen di man ling ha e ha e. La l in e a ding he beha i , ac i i ie ha e an ee m e f, le e aging i i e feedback, in ead f nega i e feedback, igh , again g ing back j dgmen , g ing back afe ace , ili ing i i e feedback enc age beha i e an m e f, e en if i ' a ligh e deg ee. U ing i am lif , e i , ac i n ha e an m e f, again, n inde ing hea il n h e m gain f aking he l ng e m im ac ha e a e eeking. Righ . Then la l , leading b e am le hene e ible, nde anding
19. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 19 ha hen e an ha e e i h , a king elf he e i n, if he ace a e i able h ld I ac ? H ld I h in he ace and ing ha a he ma ke f h ing f he e le in he a ha ld like . S I an lea e a c le f kind f n gge , I kn , like a l f e le g in hi alk all a king me h d I inc ea e he i eline. S a c le f n gge he e j f me f lk . Again, g ing back e eall a i na e ab nde anding inhe en c ea i e c l e i hin e i ing de ign eam i he ea n h a e ine i h ing , igh . Again, g ing back i , if e cann fi he f nda i n in hich c en de ign eam a e b il , i d e n' ma e h big i eline i . Pe le a e g ing e i again, igh . And if i i i eline and e ha e ked n c l e i hin eam , a c le f ad ice he e. Fi , b ild l ng e m ela i n hi i h l cal c mm ni gani a i n , a king hem h can I h f ? Wha can I d ? P en iall engaging i h hem n jec , c n l ing k, and al a e alk ab gani a i n , en iall c -c ea ing a ne ing i h ed ca i nal in i i n , ni e i ie , b cam , n n- fi in i i n , ch a gani a i n . We k i h ma ginali ed c mm ni ie da in da , and e a e e ci ed, ec a ic k i h gani a i n h an n j le e age me f in igh b al k i h b ing me f i eline di ec l in gani a i n , igh . D n' hink ha e he he d all hi k elf. And h lde and hi all n h lde . And hen la l , c nnec i h ec i e h a e f c ed n ec i men , lacemen and di e e alen . Unde anding ha d n' an l k f he ec i e ha j ha e DNI la ed n hei file, an l k f he ne h ha e a me h d l g in lace en e ha he e i e i able hi e. Again, e i able hi e i eall ab he c nce f ma ching he igh indi id al
20. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 20 i h he igh l ca i n. And an gi e a h ne f m c lleag e , Ch i R an h i a g ea , g ea , g ea e am le f a ec i e h li e and b ea he hi da in and da . Talking c m anie , nde anding he e i inde f a c m an ha he can find he igh e le ma ch in i . K i a i l ima el l king f l nge e m ela i n hi f he clien . S he ad ice I ide all he e i in c ea ing e i and di man ling he em f ine i ie i hin gani a i n and de ign eam c l e. Ul ima el hi i a life ime ce and hile i migh feel da n ing and hea , if e k mall delibe a e e e e ingle da , ma be j h f ne e n, igh ? We al d n' ha e be he de ign leade e can be he ingle de igne and a in i ing hi i h leading f e am le. B if e a e a de ign leade , ee and a k elf h can h f j ne he de igne da . And a ing e ha a a a c dif a la ge ini ia i e in he gani a i n de ign eam. S a c le m e lide . I all end m e en a i n he e and ac all beca e e ha e a li le bi l nge ime and I ill defini el ge e i n in he la bi , me addi i nal hing ha j eall made me m e a a e f hi . In he ec i n i le, h h ld I ca e? S if all he hing ha I ha ed i h , all he i , all he ad ice, all he hing didn' e na e i h j e , h ef ll he e hing ill e na e dee e i hin l. The if fi ne i delinea i n be een de ign and a . S me ime e f ge hen e a e hi ed a de ign ha e e a e hi ed l e blem f a m iad f c mm ni ie . Thi c ld incl de c mm ni ie h a e di abled, li ing in al a ea , l echn l g . W king in dange c ndi i n . And e a e n eall hi ed make me hing ha i j f ae he ic e , igh . And me ime e f en f ge
21. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 21 ha e i , di e i , incl i i , he e a e l and hen e b ing m e di e e alen and m e di e e e ec i e in eam he e a e l in hich e can l e he blem , igh . And I'm g ing highligh a c le f gani a i n , highl ec mmended check hem . Na i nal E i P jec . C ea i e eac i n lab, P jec Inkbl he a e d ing a e me j b c ea ing ne de ign me h d l gie ing c mm ni ie i hin he cen e f he ce e . Shif ing a na a i e f he de igne an he indi id al a he cen e m e c mm ni -cen ed a ach. B me ime in he e ce e e f en ime hea he d "em a h " hich i a ical de ign hinking d f he da , and me ime eg i ac all di g i ing i elf a em a h . And a e I an ha e i h all, hi a lie n j men, b la ge c mm ni ie , in hi b k " ined b de ign" b Mike M n ie hich I highl ec mmend, em a h i a e d f e cl i n. I ha e een all male, all hi e eam ake em a h k h ee h men hink. If an kn h a man ld e me hing a e de igning ge a man n de ign eam. The a e n e inc . We d n' need d hem. We can hi e hem. S he le n f he e i , e ha e he l de ign be e and he a e di e i e i and incl i n. And if e an de ign be e , h a en' e b inging in m e diffe en e ec i e ? S de ign f c mm ni ie e l ima el m de ign i h and incl de c mm ni c mm ni ie i hin hi ce . An he in , DEI ge b gh f e en l ime and ime again a a e ce i ch i e. I an in i i n' a e ce i e n i i f an indi id al ERG l e f an e en ial c m an . DEI ERG a e eall e en ial a ic la l i hin a gani a i n he he d a l f he c n e a i n ha a e ha ening i hin he gani a i n. B an indi id al ERG h ld n he he d all f he k a DEI.
22. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 22 And a i e aining e cing i e e ha e c m anie hi ing he $1 illi n al a i n, igh , m l i- illi n d lla al a i n and e he ill cann m e he needle n di e i . Ye he a e c m anie h ha e ennie in c m a i n h a e d ing fa g ea e lea and b nd han he c m anie . S hi i e idence ha di e i DEI i n a e ce i e. I i n ab ha ing m e m ne , n i i ab h ing m e m ne a he i e. DEI i l ima el a g eff . We all ha e be a a f i . And i i ba ed n he c n i en ac i n f m each and e e ne f in addi i n, libe a i n ge he i in e ined and e cann be libe a ed i h ne an he . M libe a i n i a ached libe a i n, ice e a, i a ached mine. I am d ing he k hel libe a e, ill d he k hel libe a e me a ell? La l , e i in da ' ld mean li e and e e ience b h i ilege and ine i ha ha been a ed d n n . Ye . And i hin he em f ine i ac all e a e all l ing. E en he f lk h migh hink ha a e i ileged a e ac all l ing. Ye , ma ginali ed c mm ni ie I ee , I hea . Y a e alid, i i eal, he e le in i ilege, a e al l ing a ic la l beca e ake a ia ch f e am le, h m h bia, an h bia, ablei m, all he diffe en em in a ia ch , i i de igned men h a e i ileged ha e fall in line i h e e ience a ec f iden i ie f being d minee ing, c n lling, em i nle , all he a ib e ha a man i gh and in d ing e l e iden i beca e e a e ing ge he i ilege and hen e h ld he em f ine i and e f ake el e , i i n. Righ . And in hi a ec , e m le he e g . We ha e nde and ha e a e all l ing a a a f hi em. And I ha e hi bea if l e b Al k Vaid Men n. Whe e a h a k h can I hel ? In
23. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 23 hich he a h men i ned lea e d n' h f me beca e an ec me, an hel me. In fac , a k elf, h can be f eed? Can hel elf be f eed and hel ing me? S he la h ee e i n I ide all, and hen e ill d a ick Q&A. I he c nce f a king elf n j am I ead di e if m eam, b a king elf am I ac all ead be libe a ed m elf? Beca e libe a i n i in e ined i hin ne an he . Then al a king elf, am I ead l de ign i h he di e e le h a f e e ience and e ec i e ? The e e g . S hank f ime and e ha e a fe min e ake n a c le f e i n . Defini el check gani a i n , can i i a QTBIPOC.de ign, check he k m eam membe . We a e d ing hi k, da in and da . Thank f ha ing me. STEVE BATY: Thank m ch S e en ha a a e me. Thank . We ha e e le ha e been a king e i n and e d ha e a fe . And hen e al ha e he l nge Q&A e i n la e hich e h e can ill j in f . B if I can a k a lea me f he e e i n and ee h e g in he ne i min e . Tha ld be e cellen . S I ill a i h he e i n hich i ha ne f he main bl cke incl i n and he ef e di e i and e i I ee in he UK i ha c nce like " fe i nal" and "a ia e" g nchallenged. H d e make he e d mean me hing m e di e e han beha i hich ba icall einf ce he a ia ch ? STEVEN WAKABAYASHI: Ab l el . A big a f di man ling he e em f ine i eall c me h gh di man ling ha ha e e been a gh ? Wha ha e e lea n a a a f ha i he igh a be.
24. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 24 Reali ing a he end f he da he e i n igh a e i , igh . J beca e I n a b ine i d e n' make m k an be e , igh . O a e alk ab in e ec i nal iden i ie me e le j d n' ha e he mean aff d a ce ain le el f c e cl hing h in a ce ain a . Thi i eall al big in ed ca i n f e am le. Whe e a l f e le a , ell kn , he, he, he ha e hi ed ca i n, h d n' e hi e hem. B e me ime f ge ha e i da e fa back, e-da e j ha ed ca i n. I ' ac all emic all he a f m hen he a e b n. Ce ain indi id al igh hen he a e b n. S he c nce f fe i nali m, he ecific d ha lace ce ain al e f e i ence in he c en a e c m le el ign e he fac ha he e a e em and ine i ha a e e e and e le d n f man , man ea a n a he a e b n. S back in h , i i j di man ling me f he e c nce and a king el e , d e eall need he e h f he k. Ye . STEVE BATY: I ' a b ade e i n he e, I hink, a nd hi ing f c l al fi . And kn , h me ne e en hem el e h icall , kn , in e m f ha he ea and hei hai le and he e . Ha fi a m ld and if i d e n' fi a m ld hen e d n' hink he a e a g d c l al fi . A f ca ch-all e c e he a e n en gh like me hich i eall ha i i ge ing a . H d ackle ha ? STEVEN WAKABAYASHI: Tha i he feedback I ha e hea ing beca e i j hide a l f c n e , igh . C l al fi , ha d e c l e mean? When c l e i ine i able begin i h hen he j d n' fi i hin he em f ine i . Tha make en e.
25. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 25 STEVE BATY: I n' ha ha a e ing change? STEVEN WAKABAYASHI: E ac l . E ac l . S in ead f ing he e blanke a emen f c l e, a king el e , again g ing back he inde , ha a e he ga e ha e n he eam, igh ? And he e a e he hing ha need be add e ed a he han meb d ha ' h lding he c l e ha e i . STEVE BATY: Tha ' g ea . We ha e m e e i n hich h ef ll can an e f la e n. Tha a nde f l. Tha a e e hing I h ed i ld be. Thank m ch. STEVEN WAKABAYASHI: Thank . Ye , hi i bea if l, bea if l k. We a e all a a f. And j m ch c m a i n, . G aci ne f e e ne h i eall a i na e ab d ing hi k and S e e and he eam a UX A alia and f e e ne hank , h e ha e an ama ing e f he da i h all c nfe ence and alk . Ye , eall e ci ed e n back f he Q&A. STEVE BATY: Thank e m ch S e en. Thank . STEVEN WAKABAYASHI: Thank f ha ing me. B e STEVE BATY: Wha a g ea a he da . Ne e ha e Kim Cha e jee h ill be alking ab h de ign i h digni . We ha e been f na e en gh ha e Kim e en a c nfe ence in he a and i i al a an in e e ing li en. S h ef ll Kim ill j in in a m men . He e he c me .