Succailure: the art of embracing failure (10-minute talk)

Presented at Designing for Mobility 2014, by Joel Brydon
Does anyone actually get it right all the time? Of course not… Through a candid exploration into ustwo's own journey in own IP and mobile app development, we'll see why it's healthier to assume you'll get it wrong and the benefits in doing so.

Transcript

1. HELLO!
2. We’re a global digital product studio. We balance groundbreaking client work with ventures and our own products.
3. LONDON Founded 2004 MALMÖ Opened 2008 NEW YORK Opened 2012 , 3 MORE TO COME….
4. STARTED USTWO 2004
6. WHO WE WORK WITH Finance Media Automotive Mobile IPTV Medical Retail Consumer Electronics Consumer Electronics , 6
8. , 8 MILLS aka CHIEF WONKA aka KING OF SUCCAILURE
9. OUR MOBILE APP / OWN PRODUCT STORY
11. BETWEEN 2008 AND 2013 USTWO APPS HAVE BEEN DOWNLOADED 14.75 MILLION TIMES. £370,310
12. ANYTHING WRONG WITH THIS?
13. NO
14. 2008 STEPPIN ! ! ! ! ! 2014 MONUMENT VALLEY 2013 RANDO BLIP BLUP OH HAI 2012 HONK WHALE TRAIL JUNIOR 2011 NURSERY RHYMES PAPERCUT WHALE TRAIL 2010 POSITIONAPP INKSTRUMENTAL HAPPY SNAPPER GRANIMATOR 2009 MOUTHOFF DOTS
15. 2008 STEPPIN ! ! ! ! ! 2014 MONUMENT VALLEY 2013 BLIP BLUP RANDO OH HAI 2012 HONK WHALE TRAIL JUNIOR 2011 NURSERY RHYMES PAPERCUT WHALE TRAIL 2010 POSITIONAPP INKSTRUMENTAL HAPPY SNAPPER GRANIMATOR 2009 MOUTHOFF DOTS
20. Enabling the storytelling for the next generation
24. IT NEEDED SOMETHING DIFFERENT
26. FIGURED OUT USER TESTING IS GOOD AND SO WE DID SOME
31. BANGING OUR HEADS
32. LET’S DO IT PROPERLY
33. G A M E S enter the Funth Dimension™
34. ! ! ! Dip and dive through the psychedelic skies with Willow the flying whale in ustwo’s hit mobile game, ebook, music video starring Gruff Rhys of the Super Furry Animals, and forthcoming TV show!
39. The Mechanic/Controls
45. Indie developer? Got PC games and 30 mins? Upload now to join our Developer Challenge for 100% revenue! developers.indiecity.com/challenge G A M E D E S I G N | C O D I N G | A R T | S O U N D | B U S I N E S S DEC 2011 / JAN 2012 | #123 | £4 / e7 / $13 WWW.DEVELOP-ONLINE.NET inside motion capture focus • 30 under 30 • eiji aonuma interview • acting in games making a What were they thinking? £150,000 These two men spent app... 69p The inside story of Ustwo’s Whale Trail 01 DEV123 COVER_final 08/12/2011 18:11 Page 1
55. A KIDS SHOW? WHY NOT
56. MONUMENT VALLEY
59. NOT ALL ABOUT THE MONEY
60. ! EXPERIMENTING LEARNING OPINIONS VOCALISING TALENT ACQUISITION COLLABORATING DIFFERENT
 MARKETING HAVING FUN
61. HAPPY
62. THANKS JOEL@USTWO.CO.UK ! SUCCAILURE.COM