UX is Agile, just not as you know it

Even though UX continues to mature and bear fruitful outcomes for companies, there is still a want to make it fit in the Agile development process. But as the old adage goes, this is like putting a square peg in a round hole. Agile is a great process for software development, but how are we supposed to ensure an acceptable user experience if we don't have the time to define it and are just designing individual features?

by Karen Leong, at Agile UX 2015

Transcript

1. UX is agile - just not as you know it Karen Leong | UX Lead
2. Fast paced business with (super) passionate customers.
3. 38 Formal  so)ware  releases  expected  this  year.  
4. 7000+ Events  of  offer  at  any  one  :me.  
5. 10,600 Bets  per  minute  during  peak  :me  on  cup  day.  
6. 5000+ Customer  feedback  emails  received  last  year  
7. Giddy Up!
8. agile  [adj]   We  do not Agile  [noun]   Quick  and  well-­‐coordinated;  lithe. So5ware  development  method.
9. Where is sportsbet today? Fadgile Wagile Radgile
10. Fadgile - we got this.
11. Fadgile #1 Craptastic [adj]   Fantas;c  but  not.     at  documenta:on.  
12. Same same, but different.
13. Fadgile #2 “We are designing for the future. The customers are in the now.” “Why are we testing things we already know the outcome to?” “Researchers are a sign of a crap Uxer.”
14. Let’s do Wagile!
15. Co-­‐loca:on   Comms  &  Visibility   Tech  limita:ons  
16. Forgetting where we came from Wagile #1
17. What can we de-scope?   Wagile #2
18. Wagile #3 Cross platform customer view
19. Getting to radgile
20. Agileness #1: Work early but craft incremental experiences with an end vision
22. Agileness #2: Doing Now & Doing Next
23. Agileness #3: Quality Elastic Process
24. What  do  our  users  want?   What  research  is  there?   What  is  the  customer  journey?   What  are  the  edge  cases?   What  ideas  are  there?   What  do  we  need  to  track?   Never Compromise On Quality
25. Agileness #4: Users prioritise the backlog.
26. Agileness #5: Did it work?
27. We are in and around agile •  UX  is  early   •  We  are/feed  the  backlog   •  UX  is  late  
28. We’re still working through it •  Cross  plaLorm   •  ‘Phase  2’  –  where  things  go  to  die   •  Compromise  &  handling  crea:ve  tension  
29. Come say hi! E:  karen.leong@sportsbet.com.au   L:  au.linkedin.com/in/leongkaren     T:  imkleong