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Brain Maps

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August 29, 2019
Design
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Brain Maps

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UXAustralia
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August 29, 2019
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Transcript

  1. BRAIN MAPS

  2. None
  3. None

  4. Vincent Robyn Tim Nina Tash Kevin Tom

  5. None

  6. DAD POSE

  7. Mental Model = How we think something works

  8. None
  9. None

  10. FOCUS MODE DIFFUSE MODE CHUNK OF INFORMATION + =

  11. FOCUS MODE Attention, short-term memory, decision making, tasks

  12. DIFFUSE MODE Mind wander freely, making connections at random

  13. Mary - 31 Cook

  14. CHUNK

  15. USER DESIGNER WHY?

  16. WILLPOWER IS A RESOURCE

  17. REWARD

  18. We’re in a constant flux of Focus and Diffuse mode

  19. Empathy Ethics Accessibility

  20. None

  21. ?

  22. Mmm… I like this • Increase conversion rates • Keep

    our people • Improve our brand perception

  23. Myka Hecht-Wendt mykahw_ux Thank you