Bringing the team along for the ride: Lessons from including whole teams in user research

Transcript

1. bringing the team along for the ride @nicolarushton art by Take Lizjenga https://dribbble.com/shots/2644716-Bike-Party aka using collaborative research to enable a user-centred team
2. The team around me aren’t really user-centred. they don't feel empathy for the users. I can't get my team to really get my research, no matter how creatively I present it. My client/team/boss doesn't understand why research is valuable. I have to push not to skip it. I’m not 100% sure everyone else actually cares about the problem we’re solving. I feel kinda lonely at work… @nicolarushton
3. aka using collaborative research to enable a teams’ user-thinking-ness bringing the team along for the ride @nicolarushton especially engineers!
4. bla bla, about me nicola rushton pty ltd + + + very creative naming
5. a process to making user research uber-collaborative 1. Setting learning goals as a team 2. Having team members be note-takers in user interviews " 3. Synthesising insights as a team 4. Doing research regularly @nicolarushton
6. low barrier to entry low time commitment from team members max impact on team members ŧ ŧ ŧ @nicolarushton (less than 4 hours a week)
7. enabling the user- centredness of the people around us ŧ ŧ ŧ @nicolarushton
8. engineers are the front line of UX
9. @nicolarushton setting learning goals as a team
10. riskiest assumptions translated to learning goals 1. Setting learning goals as a team @nicolarushton
11. if we’re wrong that ______, this idea will fail @nicolarushton 1. Setting learning goals as a team
12. if we’re wrong that our users could feel safe staying in a stranger’s spare room, this idea will fail. If we’re wrong that mobile users usually search for a place to stay by location first, this feature design will fail. very high level granular, feature-level @nicolarushton 1. Setting learning goals as a team
13. if we’re wrong that ______, this will fail @nicolarushton 1. Setting learning goals as a team
14. very likely to kill the idea if wrong less likely to kill the idea if wrong very unsure if we’re right about it pretty sure we’re right about it ☠ 1 2 @nicolarushton 1. Setting learning goals as a team
15. If we’re wrong that 
 our mobile users usually search for a place to stay by location first 
 this feature design will fail. rephrased as a question might become… how do our mobile users search for a place to stay? 2 @nicolarushton 1. Setting learning goals as a team
16. @nicolarushton 1. Setting learning goals as a team
17. focus and clarity…. and also buy-in everyone’s voices have been heard cliffhanger @nicolarushton 1. Setting learning goals as a team
18. framing: require it. a little education one person at a time, minimising team time spent away from other work @nicolarushton 2. Having team members be note-takers in user interviews "
19. one note taker only, in the room with you they type into a google doc they type verbatim, as much of what the participant says as possible you write the notes onto post-its later for synthesis i care a lot about note taking @nicolarushton 2. Having team members be note-takers in user interviews "
20. video dial-ins are boring they have a job to do, so they’re very engaged being in the room listening to a participant is so empathy-building no extra work for researcher @nicolarushton 2. Having team members be note-takers in user interviews "
21. the co-moderator for stakeholder-types @nicolarushton 2. Having team members be note-takers in user interviews " *
22. 3. Synthesising insights as a team @nicolarushton
23. what if people are coming up with totally incorrect insights though? @nicolarushton 3. Synthesising insights as a team
24. revisit the learning goals @nicolarushton 3. Synthesising insights as a team
25. create action items @nicolarushton 3. Synthesising insights as a team
26. 4. Doing research regularly a regular cadence @nicolarushton
27. 4. Doing research regularly free to make mistakes = free to experiment @nicolarushton not falling in love with one user’s problems
28. what about losing accuracy in research? we’re still the facilitators @nicolarushton 4. Doing research regularly
29. immaculate research that doesn’t change how the team thinks lo-fi research that makes the team way more user- centred which results in a better product shipping? @nicolarushton 4. Doing research regularly
30. the user experience is better when everyone in the team thinks about users art by Justin Tran
 https://dribbble.com/shots/5405532-How-do-you-design-an-effective-growth-team
31. meaningful work art by david stanfield
 https://dribbble.com/shots/1816433-The-Search-for-Meaning
32. an inclusive, collaborative attitude to research @nicolarushton
33. teams users business @nicolarushton
34. thank you @nicolarushton (chat with me on twitter?)