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Claim Your Power by Pulling Your Head Out of the Pixels

Claim Your Power by Pulling Your Head Out of the Pixels

UXAustralia

May 16, 2019
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  1. Claim Your Power
    Pulling Your Head Out of the Pixels
    @cornett
    Larry Cornett

    Brilliant Forge LLC

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  2. Brilliant Forge
    My journey

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  3. Brilliant Forge
    Ph.D. Psychology

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  4. Brilliant Forge
    Designer &
    Researcher

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  5. Brilliant Forge
    Sr. Designer

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  6. Brilliant Forge
    Design Consultant

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  7. Brilliant Forge
    Lead Designer
    Manager
    Sr. Manager
    Director

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  8. Brilliant Forge
    VP Product
    VP Design
    Sr. Director

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  9. Brilliant Forge
    Startup Advisor

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  10. Brilliant Forge
    Founder & CEO

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  11. Brilliant Forge
    Leadership Coach
    & Career Advisor

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  12. Brilliant Forge
    Lucasfilm

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  13. Brilliant Forge
    Me
    Lucasfilm

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  14. Brilliant Forge
    What is power?

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  15. Brilliant Forge

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  16. Brilliant Forge
    Influence
    Respect
    Pride
    Impact
    Fulfillment

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  17. Brilliant Forge
    The Big Table

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  18. Brilliant Forge
    The Big Table
    Influence

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  19. Brilliant Forge
    The Big Table
    Right decisions, right time

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  20. Brilliant Forge
    The Big Table
    Design brought in after

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  21. Brilliant Forge
    The Big Table
    Design asked to leave

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  22. Brilliant Forge
    The Big Table
    Design leaders left out

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  23. Brilliant Forge
    The Big Table
    Design not invited

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  24. Brilliant Forge
    The Big Table
    Design re-org decisions

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  25. Brilliant Forge
    The Big Table
    That all changes

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  26. Brilliant Forge
    Design
    Research
    Psychology
    Research
    Brilliant Forge
    Earning a Seat

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  27. Brilliant Forge
    Product
    Business
    Design
    Marketing
    Operations
    Engineering
    Financials
    Sales
    PR
    Research
    Psychology
    Research
    Sales
    Marketing
    Brilliant Forge
    Earning a Seat

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  28. Brilliant Forge
    Product
    Business
    Design
    Marketing
    Operations
    Engineering
    Financials
    Sales
    PR
    Research
    Psychology
    Research
    Sales
    Marketing
    Brilliant Forge
    Earning a Seat

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  29. Brilliant Forge
    Product
    Business
    Design
    Marketing
    Operations
    Engineering
    Financials
    Sales
    PR
    Research
    Psychology
    Research
    Sales
    Marketing
    Brilliant Forge
    Earning a Seat

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  30. Brilliant Forge
    When is power lost?

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  31. Brilliant Forge
    When is power lost?
    Strategic What matters
    Big picture “Design things”
    Trivial
    Unimportant

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  32. Brilliant Forge

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  33. Brilliant Forge
    How does it manifest?

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  34. Brilliant Forge
    “Many of us know that the
    organisations we work for provide
    a terrible user experience. But we
    believe we are powerless to bring
    about change.”
    “When we would propose this,
    we’d get these funny looks. They’d
    always push back and tell us to
    come back later, when it was time
    for design to clean things up.”
    “Product has the power to
    prioritize, the ability to put into
    motion “What’s first?” “What’s
    next” and “What for?” The tactical
    steps for strategy. UX has no such
    power.”
    “All the things I’m learning as a
    Product Mngr feels like it’s all the
    gaps missing from UX. On the flip
    side, the UX and design that I
    bring to product management
    makes me wonder how others are
    able to do the job without it.”
    “Engineering won’t
    listen to me”
    “The GM told me to

    make the button blue”
    “They made the decision
    without me”
    “I wasn’t invited to the
    planning meeting”
    “I have two days to
    make it look nice”
    “It isn’t anything like
    what I designed”
    “The majority of design education
    is still focused on craft and
    aesthetics. And laughably, still
    done within art schools. So you’re
    encouraging kids to learn how to
    express themselves, be creative,
    be passionate, and other bullshit
    like that.”
    “When they enter the workplace
    and find out their job is to solve
    actual problems it’s kind of like
    watching a cat try to operate a
    doorknob. They haven’t been
    adequately trained to do this. So
    they fall into the role of surface
    decorators and subservience.”

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  35. Brilliant Forge
    Why does it matter?

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  36. Brilliant Forge
    What is possible
    What is resourced
    What makes money

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  37. Brilliant Forge
    Money and Creation

    are power

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  38. Brilliant Forge
    Creating Experiences that Delight

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  39. Brilliant Forge
    Experiences that Delight
    Profitable
    Creating

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  40. Brilliant Forge

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  41. Brilliant Forge
    Creating Profitable Experiences that Delight

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  42. Brilliant Forge
    Creating Profitable Experiences that Delight
    Business
    Design
    Engr Product
    Design Design
    Product
    Biz
    Engr Prod
    Biz
    Engr

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  43. Brilliant Forge
    Bigger roles
    Deeper knowledge
    Broader involvement
    Earlier influence

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  44. Brilliant Forge
    Timing of involvement
    More influence
    Better preparation
    No surprises
    Greater impact

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  45. Brilliant Forge
    How do you earn that seat?

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  46. Brilliant Forge
    Understand and contribute
    to everything
    Not just Design

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  47. Brilliant Forge
    “You don’t talk like a
    designer”

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  48. Brilliant Forge
    C-level
    Exec
    Leader
    Mgmt
    Decision-making Tables
    Engineer Product Business Design Marketing Etc
    CTO CPO CEO Design CMO
    CFO
    COO
    CIO
    CXO?

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  49. Brilliant Forge
    Global C-level Jobs
    CFO
    2,871
    CEO
    1,506
    CTO
    914
    COO
    681
    CMO
    503
    CIO
    361
    CPO
    84
    CXO
    0

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  50. Brilliant Forge
    C-level
    Exec
    Leader
    Mgmt
    Earning those seats
    IC
    Engineer Product Business Design Marketing Etc
    CTO CPO CEO CMO
    CFO
    COO
    CIO
    CXO

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  51. Brilliant Forge
    C-level
    Exec
    Leader
    Mgmt
    Earning those seats
    IC
    Engineer Product Business Design Marketing Etc
    CTO CPO CEO CMO
    CFO
    COO
    CIO
    CXO
    Knowledge
    Responsibility
    Influence
    Control

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  52. Brilliant Forge
    C-level
    Exec
    Leader
    Mgmt
    Earning those seats
    IC
    Engineer Product Business Design Marketing Etc
    CTO CPO CEO CMO
    CFO
    COO
    CIO
    CXO
    Easier
    Harder
    Knowledge
    Responsibility
    Influence
    Control

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  53. Brilliant Forge
    Design leaders who’ve claimed
    their power

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  54. Brilliant Forge
    “Build and nurture
    relationships across the
    company, and listen
    carefully.”
    Irene Au

    Design Partner

    Khosla Ventures

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  55. Brilliant Forge
    Ishantha Lokuge

    Chief Product Officer

    Shutterfly
    “The key to succeeding as a
    design leader is to elevate the
    impact of design to a strategic
    level. It should materially drive
    the business and delight
    customers. When design leaders
    demonstrate this clearly through
    metrics, executives reciprocate
    and invite design leaders to take
    a seat at the table.”

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  56. Brilliant Forge
    “Designers who lead today,
    do so because they practice a
    learning mindset, consistently
    invest in themselves, and
    seek mentorship at every
    opportunity. They did not
    become leaders because a
    title entitled them to it.”
    Mike Tschudy

    Chief Product Officer

    Dishcraft Robotics

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  57. Brilliant Forge
    “As we shoulder new responsibilities
    and take bigger design leadership roles,
    we are falling short.
    I see us paying too much attention to
    the ‘design’ part of the role and not
    enough to ‘leadership’ – defending our
    own interests without deeper
    understanding of the businesses and
    broader contexts we must operate in.
    I’m concerned that if we don’t step it up
    on the actual leadership part, we’re in
    danger of losing the seat at the table.”
    Kate Aronowitz

    Design Partner

    Google Ventures

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  58. Brilliant Forge
    Luke Wroblewski

    Product Director

    Google
    “You can’t have a siloed
    design-centric, engineering-
    centric, etc. view of the
    world. You have to be willing
    to embrace different
    disciplines by understanding
    them enough to work
    effectively with them and be
    appreciative of what they are
    doing and how.”

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  59. Brilliant Forge
    Deep knowledge
    Broad influence
    Audacious ambition

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  60. Brilliant Forge
    It’s not an

    OR

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  61. Brilliant Forge
    Design

    AND
    Product

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  62. Brilliant Forge
    Design

    AND
    Business

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  63. Brilliant Forge
    Your team needs you in a
    position of Power

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  64. Brilliant Forge
    Companies need Design in a
    position of Power

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  65. Brilliant Forge
    The world needs
    compassionate people
    in positions of Power

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  66. Brilliant Forge

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  67. Thank you
    @cornett
    Larry Cornett

    Brilliant Forge LLC

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