Cross-functional Collaboration

Transcript

1. Cross-functional collaboration March 14, 2019 Serap Yigit Elliott, PhD
2. 01 02 03 Collaboration Defining cross-functional collaboration for research Challenges What makes it difficult to have an effective collaboration Potential solutions Some approaches that helped me overcome these challenges Agenda
3. 1: Collaboration
4. If I have seen further than others, it is by standing upon the shoulders of giants. Isaac Newton
5. Cross-functional collaboration People from different teams working together to accomplish a common goal
6. Researchers usually collaborate with 1. Design 2. Engineering 3. Product/project management 4. Marketing 5. Sales
7. 2: Challenges
8. We don’t grow when things are easy; we grow when we face challenges Anonymous
9. Research as a separate entity ➔ Independent ➔ Less pressure ➔ Harder to be accepted ➔ Harder to be involved Research embedded within teams ➔ Easier to be accepted ➔ Included in the whole process ➔ More vulnerable to bias ➔ More pressure UX Researcher UX Team Research is usually in a supporting role
10. 1: Resistance for research 2: Believing every question can and should be answered with research 4: Product team doesn’t see researchers as a part of the larger team 3: The priorities of research don’t match with the priorities of the product team 5: Constant pushback from stakeholders 8: Strong personalities that are difficult to deal with Some examples
11. 3: Potential solutions
12. Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds. Norman Vincent Peale
13. What is the problem? Understanding the problem is the first step towards solving it
14. Some approaches that worked for me 1. Learn the priorities of your team 2. Involve the team in the research process 3. Time investment 4. Being nice
15. Thank you! Questions?