So you want to be a product manager?

Transcript

1. So you want to be a product manager? UX Australia 2019
2. Ivy Hornibrook Product Manager Former UX-hybrid Human-centred designer at heart
3. UX Designers Make great product Managers
4. Product management skills
5. Ux designers have Product management skills
6. Product management… begins with discovering a product which is valuable, usable and feasible - Marty Cagan Design thinking… Lies at the intersection of desirability, feasibility and viability - IDEO
7. Why do so many designers hate it?
8. My calendar
9. Product management skills
10. USER customer
11. USER customer factory blueprint Adapted from Ash Maurya, Scaling Lean
12. So why do it?
13. Variety & SPEED
14. Variety & SPEED So much To learn
15. Variety & SPEED So much To learn Design constraints
16. BE Honest • Do you enjoy being a novice? • How do you work best? • What motivates you?
17. So… DO you want to be a product manager?
18. Assess Your skills
19. Skill up and immerse PIRATE METRICS Measure what Matters Lean analytics Escaping the build trap brainmates General assembly inspired User story mapping Mind the product CSPO John cutler HarvardX CS100 Software architecture Radical candor High output management multipliers Business model generation Lean canvas A16z Inside intercom positioning Roadmaps relaunched acquired Scaling lean Intercom on Product management Just enough research HBR ideacast Product leadership
20. Find the right fit SaaS conversion Multi-sided
21. start doing it
22. UX Designers Make great product Managers
23. UX Designers Make great product Managers … we need more of you!
24. Thank you hello@ivyhornibrook.com twitter: @ivyhornibrook